Lead nurturing can increase conversions and even shorten your sales cycle in some instances. Building trust over a period of time and then selling can have fruitful rewards. Email campaigns can be an effective strategy for lead nurturing. You have the ability to plan campaigns in advance and set them to send automatically over as […]
How to Segment Your Email List for Better Conversions
Email marketing is a multifaceted marketing strategy that baffles many bloggers and small business owners. Some build an email list of tens of thousands of subscribers but never do anything with it. Some only send broadcast emails to the entirety of their lists whenever they publish new blog posts. Others don’t have lists at all. […]
Drip Email Campaigns: 5+ Best Examples To Capture & Engage Leads
Studies on email marketing by top research-based platforms suggest that about 79 percent of marketing emails never convert to sales. The fail percent of marketing emails are huge when compared to the 124 billion+ marketing emails that are sent and received each day! So, Why people aren’t interested about your marketing email at all? Well, […]
Meet MailOptin: Best Jetpack Subscription Alternative Plugin for WordPress
Jetpack is one of the most popular WordPress plugin that does a lot of things, including security, design, and performance related issues on your site. It has a module called Jetpack subscription for sending email notifications to your WordPress site subscribers each time you publish a new post. However, it has a lot of draw […]
6-Step Approach to Email Marketing Strategy That Works
Email marketing strategy is an evolving process that you create to capture emails from your subscribers and send them valuable content on a regular basis. It is not a “set it and forget it” type of thing. You will have to change things that don’t work, and implement new things that work until you get […]
7 of the Best WordPress Popup Plugins
Popup plugins can be annoying, disruptive and invasive. Sometimes they can be “In your face”. That may be true, but popup forms do not always have to be that bad. Despite their negative reputation, popup forms can bring conversions. That is the good thing about them. Don’t sacrifice high conversion potential for user experience. There […]
