How to Connect WordPress to Mailchimp

Are you looking to connect WordPress to Mailchimp to enhance the email marketing efforts for your website?

Mailchimp is a leading email marketing platform known for its user-friendly interface and robust features. With the help of MailOptin, integrating Mailchimp with your WordPress site becomes a breeze.

In this guide, you will learn how to connect your WordPress site to Mailchimp, empowering you to engage your audience effectively with newsletters.

Connecting WordPress to Mailchimp

To connect WordPress with Mailchimp, please ensure you have the MailOptin plugin installed and activated on your WordPress site.

Log in to your WordPress dashboard. Then navigate to MailOptin > Integrations.

Next, scroll to the Mailchimp Connection section, and click the  Mailchimp account link beneath the API key text field.

You will then be redirected to Mailchimp, where you will be required to log in to your account, and your Mailchimp API key will be shown to you as in the image below.

Copy your Mailchimp API key, paste it into the “Enter API Key” text field, and click Save Changes to complete the WordPress integration with Mailchimp.

Conclusion

Now that Mailchimp is successfully connected to your WordPress site, you can:

• Create signup forms to capture leads.
• Send automated emails of new WordPress posts to your subscribers.
• Send newsletters and promotional offers to your audience.

Integrating Mailchimp with WordPress provides a powerful way to grow and engage your email list effortlessly. Start today to elevate your email marketing.