How to Connect WordPress With HubSpot

Do you want to connect your WordPress site with HubSpot?

If you run a WordPress site and want to improve your marketing efforts, connecting it with HubSpot is a great choice. This integration can help you manage your leads captured on your website more effectively and enhance relationship with your users.

In this guide, we’ll show you how to connect WordPress to HubSpot using MailOptin so you can create optin forms for subscribing captured leads to your contact list in HubSpot.

Connecting WordPress To HubSpot

To connect WordPress with HubSpot, please ensure you have the MailOptin plugin installed and activated on your WordPress site.

Log in to your WordPress admin panel and navigate to MailOptin > Integrations

Within the Integrations page, locate the HubSpot section and click it to open the integration settings. Then, click the big purple Authorize button to initiate the connection process.

You will be redirected to HubSpot’s website, where you’ll need to enter your login credentials. Once logged in, grant MailOptin permission to access your HubSpot account.

With authorization complete, you have successfully connected your WordPress site to your HubSpot account.

Due to HubSpot’s API usage limits, MailOptin caches HubSpot data for up to one hour. This means any recent changes—like adding a new list or updating custom properties—may not appear immediately. To refresh the data manually, simply click the Clear HubSpot Cache button.

Conclusion

Congratulations! With the integration complete, your WordPress website is now connected with HubSpot through MailOptin. Now start capturing leads.

If you have any questions or need assistance, feel free to reach out to our support team. Happy marketing!