MailOptin: Best Mailchimp WordPress Plugin

Create email newsletter sign-up forms in WordPress that integrate with Mailchimp. Connect WooCommerce, Elementor, and various contact form, membership, and LMS plugins to your Mailchimp account.

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Mailchimp Signup Forms. Done Right

Your Mailchimp WordPress plugin should do two things well: connect without hassle and give you enough control to build the form experience your audience actually deserves. MailOptin does both, letting you create lead capture forms on your WordPress site that feed directly into your Mailchimp audience, contact, or email list.

MailOptin optin types

Multiple Optin Displays

  • Popups: Mailchimp forms appear over your website content to grab your website visitors’ attention.
  • Notification Bar: Floating notification bar with a Mailchimp form that attaches itself to the top or bottom of your website.
  • Slide-In: Mailchimp form that slides into view from the bottom left or right of your website.
  • In-Post: Mailchimp form that appears before, middle, or after post content.
  • Widget / Embedded: Mailchimp form that appears on your website sidebar or anywhere as a widget or block.

Target Smarter with Mailchimp and MailOptin

  • Scroll Trigger: Display Mailchimp signup forms to users after scrolling down your website.
  • Time on Site: Show your WordPress form connected to Mailchimp to users who have been on your site for a while.
  • Pageviews: Show your offer and the Mailchimp lead form to users after they view a specific number of pages.
  • AdBlock Detection​: Detect AdBlock users on your WordPress site and convert them into Mailchimp subscribers.
  • Many more: More display and targeting rules include referrer, query string, cookie, and device detection.
MailOptin optin types

The Best Mailchimp WordPress Plugin

Scale Marketing With Our Mailchimp Integration

MailOptin integrates WordPress with Mailchimp, making it easy to add new subscribers from your created optin forms. It automatically sends leads, tags, contact information, and custom data directly to Mailchimp.

Connect Optin Forms to Mailchimp

Add a Mailchimp integration to your WordPress optin form created with MailOptin and send subscriber data to your email list with every submission.

Custom Fields Mapping

Easily connect form fields to Mailchimp custom fields to make sure data is sent correctly for better targeting.

Add Tags Automatically

If Mailchimp supports it, assign one or more tags to new subscribers after they submit the form.

Select List to Join

Let your leads, contacts, or registering users select the Mailchimp audience or email list they want to subscribe to.

Double Optin Support

If Mailchimp supports it, enable confirmation emails for each subscriber to ensure they have actively opted in.

Content Locking

Restrict access to certain parts of your WordPress content for Mailchimp subscribers only.

Email WordPress Posts to Mailchimp

You can automatically email your Mailchimp list subscribers every time you publish new posts on your WordPress website.

Want to send out daily, weekly, or even monthly email campaigns of your published content in WordPress to your Mailchimp subscribers? MailOptin has you covered.

You can also directly email your contacts and subscribers in Mailchimp directly from your WordPress website without having to log in to your Mailchimp account dashboard.

Common Use Cases of Mailchimp Integration in MailOptin

Grow Your Mailchimp Email List: Display targeted popups, slide-ins, notification bars, sidebar forms, and inline opt-ins to convert website visitors into email subscribers and customers

E-commerce Customer Engagement: Utilize WooCommerce integration to target customers with specific offers and Mailchimp signup form based on their cart contents, purchase history, or total spending, enhancing customer loyalty and driving sales

Sync Form Submissions to Your CRM: Connect Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Forms, Fluent Forms, Formidable Forms, WS Form, and other form plugins to automatically send new leads to your Mailchimp account.

Automate Customer & Member Onboarding: Instantly add new WooCommerce customers, MemberPress members, Paid Memberships Pro subscribers, Ultimate Member users, GiveWP donors, and Easy Digital Downloads customers to your Mailchimp email lists for welcome emails and onboarding sequences.

Nurture Students from Your LMS: Subscribe students from LearnDash, LifterLMS, and Tutor LMS to Mailchimp and segment them based on their enrolled courses.

Send Automated New Post Notifications: Email your content to your Mailchimp contacts whenever you publish new blog posts, news articles, or custom post types in WordPress.

Create Scheduled Email Digests: Keep your email list subscribers in Mailchimp engaged by automatically sending daily, weekly, or monthly email digests featuring your latest content, products, or updates, without having to create each campaign manually.

Deliver Email Newsletters: Design and send professional newsletters and broadcasts directly from WordPress to subscribers, leads, or your audience in Mailchimp.

Mailchimp & WordPress – Frequently Asked Questions

What is Mailchimp?

Mailchimp is an email marketing and automation platform that helps businesses grow their audiences and build stronger customer relationships. It enables users to create professional email campaigns, automate customer journeys, build landing pages, segment audiences, and track marketing performance. With AI-powered tools, eCommerce integrations, and advanced analytics, Mailchimp helps businesses deliver personalized marketing experiences that drive engagement and sales.

How do I connect Mailchimp to WordPress?

To connect Mailchimp to WordPress, install and activate MailOptin, then connect your Mailchimp account using an API key or OAuth. Next, create an email signup form or popup in MailOptin and select Mailchimp as an integration. Once configured, new subscribers collected through your WordPress forms are automatically added to your chosen Mailchimp list.

Do I need technical knowledge to use Mailchimp in MailOptin?

No technical knowledge is required. The Mailchimp integration in MailOptin is designed to be user-friendly, allowing you to set up and manage your data connections with ease.

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