A/B Testing
MailOptin’s easy-to-use A/B testing tool helps you make data-driven decisions that will increase your marketing campaign conversions and eliminate the guesswork about what’s working.
It’s impossible to run an effective marketing campaign without A/B testing (also known as split testing). Marketers, bloggers, and small business owners are constantly using trial and error to guess what will be most effective — but they shouldn’t have to.
A/B testing lets you compare the performance of multiple variations of the same WordPress optin forms (a.k.a. lead capture or email signup forms) and messages, as well as calls to action, to help you figure out which one is the most effective before you share it with your larger audience. No more guesswork.
By measuring the impact of changes on your metrics, you can ensure that every change produces positive results.
MailOptin’s A/B Testing was built from the ground up to be the best, most conversion-boosting A/B testing tool for WordPress you will ever use. It allows you to create different variations of an opt-in to test different headlines, content, styles, and display triggers.
Different variations will be shown to various visitors. Over time, you can determine which one results in the most sign-ups and choose the highest-performing variation as your main version.
Combined with our Analytics, you’ll have access to in-depth statistics to identify impressions, conversions, the top posts and pages with the best results, and their referrals.
Split testing is an amazing feature that can help you greatly improve the effectiveness of your opt-in forms.