How to Create HubSpot CRM Optin Forms in WordPress

Do you want to create optin forms or email signup forms for HubSpot CRM for newsletter subscriptions?

HubSpot gives you the tools to build powerful email marketing campaigns quickly.

In this tutorial, you will learn how to integrate MailOptin with HubSpot. That way, you can start capturing and saving leads to your HubSpot account directly from your WordPress website.

Before you start

Ensure that you have set up the HubSpot integration. If you haven’t, follow this guide.

Creating Opt-in forms

First, open your WordPress admin dashboard, then click on MailOptin > Optin Campaigns.

open the campaigns page

Next, click the Add New button at the top of the page to create a new opt-in form.

create a new campaign

Give your new opt-in campaign a name…

naming an optin campaign

… then select a theme for the campaign you want to create.

MailOptin will create your new campaign and then redirect you to the campaign customizer, where you have options and the flexibility to customize the opt-in form any way you like.

MailOptin WordPress Optin form builder

See: Adding Extra Fields to Your Optin Form

Connecting HubSpot to an opt-in campaign

Having finished customizing the form, open the Integrations panel to configure HubSpot…

open integrations panel

… then select HubSpot in Email Provider dropdown and the list to subscribe users to. There is also the options to set lead status, lifecycle stage, and contact owner.

To get the opt-in to display on your site, toggle the activate switch at the top (close to the “Save Changes” button).

save email campaign

Navigate to the “Display Rules” panel.

If you want the opt-in form to be displayed everywhere (all pages) of your WordPress site, also check “Globally load optin” Otherwise use the page level targeting and triggers to determine how and where in your site the opt-in will be shown.

MailOptin display rules and targetingPage level targeting of optin forms

Finally, save the changes. Preview your website, and you should see the opt-in displayed. If it doesn’t show up, clear your website and browser cache.

Follow the guides below to learn how to create other popular types of email opt-in forms. And don’t forget to select HubSpot in the Integration panel.

Tags: hubspot