How to Create WordPress Sidebar Widget Optin Forms

Add email optin form to your WordPress sidebar

Sidebar Widget Optin forms are arguably the most common and popular method of building an email list and a great way to convert subscribers without being intrusive.

Follow this guide to learn how to use MailOptin to add a sidebar email signup form to your WordPress site.

Before you proceed, ensure you’ve connected your email marketing service provider. You can skip this if you intend to use our MailOptin Leads feature to store your leads.

Creating the Optin Campaign

Go to the Optin Campaigns admin page and click the “Add New” button at the top of the page.

Optin Campaigns menu link

Enter a title for the optin campaign, select Sidebar/Widget optin type, click on your preferred theme to redirect you to the form builder.

Create sidebar widget optin form in WordPress

Customize the opt-in form to your heart content using our intuitive form builder.

Customize sidebar optin form widget in MailOptin

Go to the “Integration” panel, select your email service provider and the email list all captured leads/conversions will be saved to. You could decide to use MailOptin Leads for the lead storage and be done and over with.

MailOptin email marketing service provider integration in form builder

Don’t forget to activate the optin by toggling to your right, the switch at the top right corner of your screen.

Displaying the Optin

Finally; to display the optin form on the sidebar of your WordPress site or blog, Go to Appearance >> Widget or Appearance >> Customize >> Widgets and add or drag the “MailOptin” widget to your sidebar widget area or any area of your site you want the optin shown.

WordPress appearance/customizer widget panel

Select the sidebar optin you want to be displayed and then save the changes.

Add email optin form to your WordPress sidebar

You should now see the optin form displayed on your WordPress site sidebar.