How to Create WordPress Mailchimp Email Signup Forms

MailChimp integration panel

Do you want to add a Mailchimp email signup form to your WordPress website?

In the digital age, email marketing remains a powerful tool for businesses to connect with their audience. One popular platform for managing email campaigns is Mailchimp, known for its user-friendly interface and robust features.

Integrating Mailchimp with WordPress can supercharge your email marketing efforts. In this tutorial, we will learn how to create Mailchimp subscribe forms (also called email sign-up forms or opt-in forms) by integrating MailOptin with Mailchimp for WordPress so you can start capturing and saving leads to your account.

It’s worth noting that our WordPress forms are Ajax, which means they don’t require a page reload.

Creating a Mailchimp Email Signup Form for WordPress

To create a Mailchimp email signup form for WordPress, ensure you’ve connected to Mailchimp by saving your account API key to its connection settings. Do this by following this guide. When you are done, return to this page.

Then go to the Optin Campaign page and click the Add New button at the top to create an optin form.

Optin Campaigns menu link

Enter a campaign title, select the optin type (for this tutorial, we’ll select lightbox), and click the optin form design you want.

Create new optin campaign

You will then be redirected to the form builder, where you have options and the flexibility to customize the optin form to your heart’s content.

MailOptin WordPress Optin form builder

See: Adding Extra Fields to Your Optin Form

Having finished customizing the form, open the Integration panel, Select MailChimp in the Email Provider dropdown, and the MailChimp List users will be subscribed to. You also have the option to disable double optin and assign MailChimp tags to subscribers, and segment leads into MailChimp groups.

MailChimp integration panel

To actually get the opt-in to display on your site, toggle the activate switch ON at the top (close to the “Save Changes” button).

Navigate to the “Display Rules” panel.

If you want the opt-in form to be displayed everywhere (all pages) of your WordPress site, also check “Globally load optin.” Otherwise, use page-level targeting and triggers to determine how and where in your site the opt-in will be shown.

MailOptin display rules and targetingPage level targeting of optin forms

Finally, save the changes. Preview your website, and you should see the optin displayed. If it doesn’t, be sure to clear your website and browser cache.

Follow the guide below to learn how to create other popular types of email opt-in forms. Remember to select Mailchimp in the Integration panel.


Q: How do I send welcome emails to new leads?

A: MailChimp allows you to send a final welcome email to new leads. In order to send final welcome emails:

For marketing purposes, most users should use MailChimp Automation to send a series of emails to new subscribers.

Q: Can I Add MailChimp Groups?

A: Yes! see our guide for adding new leads to your MailChimp groups.

We hope you have learned how to create a Mailchimp email newsletter or email signup form that is shown to visitors to your WordPress website.

Tags: mailchimp