How to Connect WordPress With Brevo (Sendinblue)

Are you looking to boost your email marketing efforts? Connecting your WordPress site with Brevo (formerly Sendinblue) can help you do that.

Brevo is an all-in-one marketing platform offering email marketing, SMS campaigns, marketing automation, and customer relationship management (CRM) services. Brevo provides businesses with tools to create, send, and track personalized communication across multiple channels to enhance customer engagement and drive growth.

In this guide, you will learn how to connect WordPress with Brevo using MailOptin, so you can easily capture leads in WordPress and save them to your Brevo account, allowing you to manage them as subscribers and send emails.

Connecting WordPress To Brevo

To connect WordPress with Brevo, please install and activate the MailOptin plugin on your WordPress site.

Log in to your WordPress admin panel and navigate to MailOptin > Integrations.

Next, in the Brevo Connection section, click the provided link beneath the API key text field to log in to your Brevo account.

After logging in, you will be redirected to your account settings, where you will find your API key. Chances are you would see two keys. One for v3 and the other for v2. Please note that we require the v3 key.

Copy the API key, paste it into the “Enter API Key” field in MailOptin’s Brevo (Sendinblue) Connection section, and click the “Save Changes” button to establish the connection.

Enabling Double-Opt-In (DOI)

To enable double optin support, select a double opt-in (DOI) template and specify a redirection URL to which subscribers will be redirected after confirming their subscription.

If you don’t know how to create a double opt-in template, see the guide below.

Creating a Double Opt-In Template in Brevo

Log in to your Brevo account. Go to Campaigns >> Templates and click the “New Template” button.

Fill out the template creation form. Importantly, open “Advanced Options” and add the tag “optin” to the template.

Finally, edit the template as desired and add the confirmable link to the template using the merge tag {{ doubleoptin }}

Please note: Do not add personalization using contact attributes to your double opt-in confirmation template since no information is stored in the attributes of the contacts who will receive this email.

In conclusion, connecting your WordPress site to Brevo through MailOptin is a simple process that can significantly enhance your email marketing efforts. Once everything is set up, you can easily capture leads and send newsletters, keeping your audience informed and engaged.