Setup WordPress New Post Notification To Mailchimp Email List

The New Post Notification email automation or alert feature (a.k.a Post2Email, RSS-to-Email) is an essential tool for email list builders. In this tutorial, we will learn how to set up new post notifications to the Mailchimp list, eliminating the need to manually create newsletters for every new post you publish on your WordPress site.

For every new post you publish, MailOptin will automatically and instantly send the new post newsletter to your email list subscribers on your behalf.

To get started:

Ensure you’ve connected MailOptin with your Mailchimp account. If you haven’t done that, go ahead and do it before returning to this tutorial.

Click “Email Automations“> Create New.

Enter your “Automation Title” and “Select Automation Type” > “New Post Notification” > Select Template.

Here’s how to use your own custom email template.

Creating new email automation

After selecting your template, you will be taken to the email customizer page where you can configure the automation settings (such as choosing the post type, categories and tags the post have to belong to), template page, template header, template content and even send a test email to your email address.

MailOptin WordPress email template builder

For this process to work without issues, you need to click the “Campaign/Automation Settings” and select “Mailchimp” as your connection.

Then select a specific email list to which the new post newsletters will be sent. You also have the choice to send to a saved segment (Mailchimp group/interests) of your list.

You can also decide to send the newsletters immediately after post by checking “Send immediately” or schedule it to be sent minutes, hours or days after publication.

So that you know, you can create as many automation to be sent to different email lists based on the categories and tags the post belongs to.

Categories and tags mapping

Set up is now complete.

Every time MailOptin send a new post newsletter to your list, you will see the record in Mailchimp, as shown in the image below.

Record or log of new post notification in MailChimp dashboard sent by MailOptin


You can also decide to send a daily, weekly or monthly round up of published posts instead of immediately after posts are published.

Let us know if you have any questions or comments.

Tags: mailchimp