How to Send Newsletters to WordPress Users & Email Subscribers

The newsletter or broadcast feature in MailOptin allows you to send email updates to your WordPress site registered users, saved leads, or list subscribers hosted on any of our supported email marketing services, including Mailchimp, Campaign Monitor, Sendy, Constant Contact, AWeber, ConvertKit, MailerLite, GetResponse, Klaviyo, ActiveCampaign, Brevo (Sendinblue), SendGrid, Mailjet, Keap Max Classic (Infusionsoft), Zoho Campaigns, Moosend, Vertical Response, NewsMAN, CleverReach, iContact, Mailgun, E-goi, WooCommerce, MemberPress, Easy Digital Downloads, Paid Memberships Pro, LearnDash, GiveWP, Restrict Content Pro, Tutor LMS .

Whether you run a membership site, a local community site, or take care of the WordPress site for your local school, there are multiple reasons why you may want to bulk email your WordPress users or list subscribers. For example, you may want to start sending emails about:

  • News and general announcements
  • Site maintenance messages
  • Information about updates to the site, such as a new section or significant changes to an existing one
  • Updates to your site’s terms and conditions
  • New membership rules or guideline updates
  • Changes to account information
  • Security information

Getting Started

If you are sending to your email list subscribers hosted on any of our supported email service providers, please ensure you’ve connected MailOptin with your account.

Click “Emails“> Create New.

Select Broadcast.

Enter the subject of the email and select your preferred template. You will then be redirected to the email builder to create and design the email content.

On the left-hand side, you change the subject and define the email recipient in “Settings.” There are a couple of other panels to customize the look and feel of the template.

It’s on the Settings panel where you select the recipient of the email you are sending, which is “WordPress registered users” in our case.

Update: we’ve updated the email builder to be drag and drop, thus making it very easy and fast to craft beautiful newsletters. It also includes a Posts element, which allows you to select or pick the published posts and posts of custom post types and send them as newsletters to your email subscribers and registered WordPress users (you can also choose to send them to a specific number of users, users belonging to particular roles or all users).

When you are done designing the email to your heart’s content and defining the recipient, click the “Save Changes” button to enable the “Send Newsletter” button that you will click when you finally decide it’s time to send the email.

Since you are sending emails to WordPress users, you can use the following placeholders in your email message.

  • {{username}} – User’s username
  • {{useremail}} – User’s email address
  • {{firstname}} – User’s first name
  • {{lastname}} – User’s last name
  • {{displayname}} – User’s display name
  • {{websiteurl}} – User’s website URL.

The end.

Easy right?

Feel free to let us know if you have any questions or comments.