How to Send Emails to WooCommerce Customers in WordPress

WooCommerce is a popular WordPress eCommerce plugin that lets you sell products and services online.

If WooCommerce powers your online shop or e-commerce website, it’s important you send emails to your customers regularly. Email is one of the most efficient and cheapest forms of marketing on the Internet. It’s an inexpensive way to engage a vast audience in a very short amount of time.

Sending people emails does more than give you a way to inform others or send out news and product updates. It also can play a role in marketing your products and increasing revenues.

This tutorial will teach you how to bulk email your WooCommerce customers or users in WordPress without requiring expensive email marketing software.

Sending Emails to Your WooCommerce Customers

Follow the guide below to send a broadcast or bulk email to customers or users who have purchased from your WooCommerce store.

First, please make sure you have MailOptin installed and activated.

In the WordPress Dashboard, navigate to MailOptin >> Emails, click the Add New button, and select Broadcast.

Enter an email subject and select a template

After selecting an email template, you will open the email builder.

The builder consists of the following panels: Settings, Body, Header, Content, Footer, and Send Test Email.

Settings: You get to modify the email’s subject under this option. You will also be able to connect the email with users to whom you want to send the email.

Body: With this option, you get to change the look of the email template. You can modify the background colour, content background colour, and text colour. You can also add custom CSS to the email template.

Header: The header allows you to set an image that appears on top of your email. But if you want, you also have the option to remove the header.

Content: This option is self-explanatory. It’s worth noting that it’s the Content option. You can also change the style (i.e., font family and size) and block settings (i.e., padding of the content).

Footer: In the footer, you can show your mailing address and copyright message and add an unsubscription link. You also have the option to remove the MailOptin logo or remove the footer altogether.

Send Test Email: As the name suggests, using this option, you can send a test email to anyone, including yourself.

Open the content panel to craft and style the email message or body to your heart’s content.

When you finish the email content, open the Settings panel to set up the email recipient.

Select WooCommerce Customers as the connection or recipient. This will send to all WooCommerce customers.

If you only want to send emails to customers of specific products, use the “Restrict to Products” setting. And if to particular customers, use the “Restrict to Selected Customers” setting.

If you want to send the email to customers of specific products and selected customers, use both the “Restrict to Products” and “Restrict to Selected Customers” settings.

When you are done, click the “Save Changes” button to enable the “Send Newsletter” button that you will click when you finally decide it’s time to send the email.

Easy peasy.

Setting Up Email Automation for WooCommerce Customers

With MailOptin, you can set up email automation to send emails to your WooCommerce customers whenever you publish a new post or notify your customers of new products. You can also set up daily, weekly, and monthly emails of new products to your customers.

Setting Up New Published Post Email Automation

To get started, go to MailOptin >> Emails and click the Add New button. Select “Email Automation”

Enter a title for the automation, select “New Post Notification, ” and select an email template to open the email builder.

On the email builder, use the Body, Header, Content, and Footer panels to customize the email template to your heart’s content. You have options to change colours, add a header image, add custom content, and more.

The Settings panel is where the actual setup is done. Open it to set up the email subject and the maximum content length. You can also restrict the automation to specific categories, tags, and authors. This is ideal if you want to send an email when blog posts are added to a specific category in WordPress.

Next, scroll down to the Recipient section, and select WooCommerce. If you only want to send emails to customers that have purchased certain products, use the Restrict to Products setting. And if to specific customers, use the Restrict to Selected Customers setting.

When you are done, click the ‘Save Changes’ button at the top right corner and then toggle the activation switch to the right to enable the automation.

Setting Up Email Digest Automation

Similar to the New Post Notification setup explained above, when creating the automation, select “Posts Email Digest” and choose a template.

Creating email automations

Set up and craft the email content and settings. In the recipient section, select WooCommerce and/or the product whose customers you will love to send the automated emails.

Use the Schedule section to decide when to send out the email, which could be daily, weekly, or monthly.

Don’t forget to save your changes and activate the automation.

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Being able to bulk email or send newsletters/broadcasts to your WooCommerce customers or  WordPress users is a great tool to have in any website owner’s toolkit. As long as you handle the process responsibly and don’t spam anyone, it can be a win-win situation for the user and you as a site owner.

MailOptin integration with WooCommerce makes it easy to contact all your customers without hassle.

If you are using email marketing software with your e-commerce store, MailOptin lets you subscribe WooCommerce customers to your email list after they signup or checkout on your e-commerce shop.