How to Send Emails to Subscribers in WooCommerce Subscriptions

WooCommerce Subscriptions is a popular addon for WooCommerce – the WordPress e-commerce plugin – that allows you to introduce a variety of subscriptions for physical or virtual products and services. For example, create product-of-the-month clubs, weekly service subscriptions, or even yearly software billing packages. Add signup fees, offer free trials, or set expiration periods.

Email is one of the most efficient and cheapest forms of marketing on the Internet. It’s an inexpensive way to engage a vast audience in a very short amount of time.

Sending people emails does more than give you a way to inform others or send out news and product updates. It also can play a role in marketing your products and increasing revenues.

This tutorial will teach you how to send newsletters or bulk email active, canceled, and expired subscribers (customers with active, canceled, or expired product subscriptions) in WooCommerce Subscriptions without requiring expensive email marketing software.

Sending Emails to Subscribers in WooCommerce Subscriptions

Follow the guide below to send a broadcast or bulk email to all subscribers or users who have an active, canceled, and expired subscription to a subscription product.

First, please make sure you have MailOptin installed and activated.

In the WordPress Dashboard, navigate to MailOptin >> Emails, click the Add New button, and select Broadcast.

Enter an email subject and select a template.

After selecting an email template, you will open the email builder.

The builder consists of the following panels: Settings, Body, Header, Content, Footer, and Send Test Email.

Settings: You get to modify the email’s subject under this option. You will also be able to connect the email with users to whom you want to send the email.

Body: With this option, you get to change the look of the email template. You can modify the background colour, content background colour, and text colour. You can also add custom CSS to the email template.

Header: The header allows you to set an image that appears on top of your email. But if you want, you also have the option to remove the header.

Content: This option is self-explanatory. It’s worth noting that it’s the Content option. You can also change the style (i.e., font family and size) and block settings (i.e., padding of the content).

Footer: In the footer, you can show your mailing address and copyright message and add an unsubscription link. You also have the option to remove the MailOptin logo or remove the footer altogether.

Send Test Email: As the name suggests, using this option, you can send a test email to anyone, including yourself.

Open the content panel to craft and style the email message or body to your heart’s content.

When you finish the email content, open the Settings panel to set up the email recipient.

Select WooCommerce Subscriptions as the connection or recipient. This will send to all your subscribers with an active product subscription.

If you only want to send emails to active, canceled and expired subscribers of specific subscription products, use the “Restrict to Subscription Products” setting. And if to specific subscribers, use the “Restrict to Selected Subscribers” setting.

If you want to send the email to say, active subscribers of specific subscription products and selected subscribers, use both settings

When you are done, click the “Save Changes” button to enable the “Send Newsletter” button that you will click when you finally decide it’s time to send the email.

Easy peasy.

Email Automation for WooCommerce Subscriptions

With MailOptin, you can set up email automation to send emails to active subscribers in the WooCommerce Subscriptions plugin whenever you publish a new post or notify your active subscribers of new products. You can also set up daily, weekly, and monthly emails of new products to your customers.

Setting Up New Published Post Email Automation

To get started, go to MailOptin >> Emails and click the Add New button. Select “Email Automation”

Enter a title for the automation, select “New Post Notification, ” and select an email template to open the email builder.

On the email builder, use the Body, Header, Content, and Footer panels to customize the email template to your heart’s content. You have options to change colours, add a header image, add custom content, and more.

The Settings panel is where the actual setup is done. Open it to set up the email subject and the maximum content length. You can also restrict the automation to specific categories, tags, and authors. This is ideal if you want to send an email when blog posts are added to a specific category in WordPress.

Next, scroll down to the Recipient section, and select WooCommerce Subscriptions. If you only want to send emails to active subscribers of a specific subscription product(s), use the Restrict to Subscription Products setting. And if to specific active subscribers, use the Restrict to Selected Subscribers setting.

When you are done, click the ‘Save Changes’ button at the top right corner and then toggle the activation switch to the right to enable the automation.

Setting Up Email Digest Automation

Similar to the New Post Notification setup explained above, when creating the automation, select “Posts Email Digest” and choose a template.

Creating email automations

Set up and craft the email content and settings. In the recipient section, select WooCommerce Subscriptions and/or the subscription products whose active, expired and canceled subscribers you will love to send the automated emails.

Use the Schedule section to decide when to send out the email, which could be daily, weekly, or monthly.

Don’t forget to save your changes and activate the automation.


Being able to bulk email or send newsletters/broadcast to active subscribers of your WordPress site is a great tool in any website owner’s toolkit. As long as you handle the process responsibly and don’t spam anyone, it can be a win-win situation for the user and you as a site owner.

MailOptin integration with WooCommerce makes it easy to contact all your subscribers and customers without hassle.

If you are using email marketing software with your e-commerce store, MailOptin lets you subscribe WooCommerce customers to your email list after they signup or checkout on your e-commerce shop.