Would you like to create a SendPulse email signup form for your WordPress site?
SendPulse is an all-in-one email marketing and automation platform for eCommerce and SaaS businesses that requires behavioral tracking. It combines email campaigns, automated sequences, and transactional emails with integrated CRM, SMS, and live chat tools to improve the entire customer journey.
In this tutorial, we will learn how to connect WordPress with SendPulse so you can create opt-in forms to collect leads and information and save them to your account using our powerful SendPulse WordPress plugin.
Creating SendPulse Optin Forms in WordPress
To create a SendPulse email newsletter signup form for your WordPress website, follow the steps below.
Step 1: Install and Activate MailOptin Plugin
To get started, purchase a MailOptin plan and download the plugin.
Then, upload and install the plugin into your WordPress website.

Once installed, click “Activate” to activate the plugin.

Step 2: Connecting MailOptin to SendPulse
Now, MailOptin is ready to use on your WordPress site. The next step is to connect MailOptin with your SendPulse account by saving your API credentials.

Step 3: Create a SendPulse WordPress Form
To create a SendPulse optin form for your WordPress website, navigate to MailOptin > Optin Campaigns > Add New.

Enter a title for the optin campaign, select the optin type (for this tutorial, we’ll choose Lightbox), and click the optin form design you want.

You will then be redirected to the form builder, which has options and the flexibility to customize the SendPulse optin form to your heart’s content.

See: Adding Extra Fields to Your Optin Form
After customizing the form, open the Integration panel and select SendPulse as the integration, then specify the mailing list to add subscribers to, assign tags to leads, and map custom fields. You can also enable double optin which ensures leads and contact confirms their subscription before they are added to your mailing list.

Please be aware that when the double opt-in setting is activated, users will not be assign tags upon subscribing to SendPulse, even after they confirm their subscription by clicking the link in the confirmation email.
To display the SendPulse email signup form on your site, toggle the activate switch ON at the top (near the “Save Changes” button).

Navigate to the “Display Rules” panel. If you want the opt-in form displayed everywhere (on all pages) on your WordPress site, check “Globally load optin.” Otherwise, use page-level targeting and triggers to determine where and how the opt-in will be shown on your site.

Finally, save the changes.
Preview your WordPress website, and you should see the SendPulse optin displayed. If it doesn’t show up, clear your website and browser cache.
You can follow the guide below to learn how to create other popular email opt-in forms. And remember to select SendPulse as the integration.
- How to Create a Notification Bar (Bottom/Top Bar) Optin
- How to Create a Slide-in Optin Campaign
- How to Create Before and After Post Optin Forms
- How to Create Sidebar Widget Optin Forms
Connecting SendPulse with your WordPress site via MailOptin offers a powerful way to gather leads and boost sales.
Businesses can increase lead generation and improve their marketing by creating SendPulse email signup forms for their WordPress sites.
Start using SendPulse and MailOptin today to improve your email marketing strategies.