6 Best WordPress Email Automation Plugins 

Do you want to learn about the best WordPress email automation plugins?

Email automation is essential for any WordPress website looking to build stronger relationships with visitors and customers. From capturing leads to nurturing relationships through targeted campaigns, the right email automation plugin can make all the difference.

In this article, we’ll explain the benefits of using email automation on your WordPress site and introduce six outstanding plugins that can transform your email marketing, boost engagement, and help grow your business.

Benefits of Using Email Automation in WordPress

Before we go into the best email automation plugins, it’s worth understanding why email automation is such a game-changer for WordPress site owners.

Saves Time and Effort: Instead of manually sending emails every time someone registers, makes a purchase, or signs up for your list, automation handles everything behind the scenes. Once set up, your workflows continue to run, freeing up your time to focus on other aspects of your business.

Improves User Engagement: Automated emails, such as welcome messages, onboarding sequences, and post-purchase follow-ups, help you stay connected with users at the right moments. This boosts engagement, encouraging repeat visits and purchases.

Increases Conversions: Timely, targeted emails have higher open and click-through rates. Whether you’re promoting a product, offering a discount, or sending abandoned cart reminders, automation can help drive more conversions.

Reduces Errors and Missed Opportunities: Manual emails can be inconsistent or forgotten altogether. With automation, every user receives the right message at the right time, regardless of their level of activity.

With these benefits in mind, let’s take a look at the best WordPress email automation plugins.

1. MailOptin

MailOptin is one of the best WordPress email automation plugins thanks to its powerful email automation, lead capture, and autoresponder capabilities. Whether you’re running a blog, online store, or membership site, MailOptin helps you grow and engage your email list with ease.

One of MailOptin’s useful features is the optin autoresponder that instantly sends emails to anyone who submits an optin form or newsletter signup form on your WordPress website.

You can also send email digests of published articles on your WordPress site, new post notifications, and newsletters, making it ideal for both bloggers and any online business.

In addition to automation, MailOptin offers beautiful opt-in forms, including pop-ups, slide-ins, notification bars, and sidebar forms, to help convert visitors into subscribers.

You can control when and how these forms appear using advanced targeting rules, such as page-level targeting, exit intent, time on site, and scroll trigger. Everything is built to help you maximize conversions while also keeping your email campaigns running smoothly in the background.

MailOptin Features

Email Automation: MailOptin allows you to send automated email newsletters to your registered users or subscribers whenever a new blog post is published. You can set your newsletters to go out instantly or on a daily, weekly, or monthly basis.

MailOptin allows you to send one-off broadcast emails. It also integrates seamlessly with top WordPress plugins like WooCommerce, Tutor LMS, LearnDash, LifterLMS, MemberPress, Restrict Content Pro, and more. This makes it perfect for reaching not just blog readers, but also students, customers, donors, and members.

MailOptin can also send emails to your email subscribers in popular CRM and email marketing software, including Mailchimp, ActiveCampaign, Constant Contact, MailerLite, Klaviyo, Keap, Brevo, and more.

With MailOptin, all your automated emails are delivered using professionally designed, responsive templates that look great on any device.

Optin Autoresponder: With MailOptin’s optin autoresponder, when someone fills out a subscription form on your site, you can instantly send them a confirmation message or welcome note. This automatic response helps improve user engagement and increases trust.

Multiple Optin Form Types: MailOptin offers a variety of form types to capture leads: lightbox popups, slide-ins, sidebar widgets, notification bars, before/after post forms, and embedded inline forms. These forms are fully customizable, mobile responsive, and come with conversion-focused templates.

Display Rules and Targeting: MailOptin has advanced display rules that help you show optin forms at the right time and place. You can trigger forms based on exit intent, scroll depth, time on site, page-level targeting, referral source, and even device type. This ensures your message reaches the right audience without being intrusive.

2. FuseWP

FuseWP is a WordPress marketing automation plugin that connects your WordPress site and your email marketing and CRM platforms.

It automates syncing user registrations, profile updates, and membership changes to your email marketing account, making it an excellent solution for site owners who want to ensure that their contact data is always up to date.

With FuseWP, you can automatically subscribe users to your email list after registration based on their user roles, and keep their contact records in sync whenever profile information or email addresses change.

The plugin also synchronizes leads, customers, and members across various WordPress e-commerce, LMS, forms, and membership plugins, based on their submitted forms, subscribed membership plans, purchased products, enrolled courses, and membership and subscription statuses.

FuseWP eliminates the need for complex automation platforms like Zapier or Make, providing a native WordPress solution.

It supports bulk export of user data, with an optional double opt-in for compliant list building. The plugin integrates with top email and CRM services, including Mailchimp, ActiveCampaign, Constant Contact, HubSpot, ConvertKit, Zoho, Brevo, Klaviyo, GetResponse, and many others, ensuring flexibility and scalability as your marketing needs evolve.

FuseWP Features

WordPress User Sync: With FuseWP, new users are automatically added to your email list based on their user role. Any updates they make, like changing their email address or profile details, are instantly reflected in your connected CRM or email marketing service.

Bulk Sync Existing Users: It converts your current WordPress user base into active subscribers by exporting them in bulk to your email platform. Ideal for growing your list fast without manual effort.

Integration with Popular Plugins: It connects seamlessly with major WordPress plugins, including WooCommerce, MemberPress, Tutor LMS, LearnDash, Gravity Forms, and WPForms, allowing you to better segment your email and contact lists based on criteria such as product purchases, course enrollments, form submissions, and membership changes.

Custom Field Mapping: FuseWP maps WordPress user profiles and even custom fields from plugins like Advanced Custom Fields (ACF) to corresponding fields in your CRM or marketing platform.

Extensive CRM and Email Service Integrations: FuseWP seamlessly integrates with top email and CRM platforms, including Mailchimp, ActiveCampaign, HubSpot, ConvertKit, Zoho CRM, Campaign Monitor, AWeber, Brevo, and many others.

3. ProfilePress

ProfilePress is an excellent WordPress membership and ecommerce plugin, but it’s also a great choice for email automation.

It integrates seamlessly with leading email marketing services, such as Mailchimp and Campaign Monitor, allowing you to automatically subscribe WordPress users and members to your email lists when they complete a checkout or register on your site. This makes it easy to trigger welcome emails, onboarding sequences, and targeted campaigns without any manual input.

Beyond email automation, ProfilePress is packed with powerful features for membership, ecommerce, and user management. You can sell digital downloads and paid memberships with Stripe, PayPal, Paystack, Razorpay, and other gateways.

It offers content protection features like metered paywalls and content protection, creates beautiful frontend forms and user profiles, and supports social login, PDF receipts, and even BuddyPress integrations.

ProfilePress Features

Email List Management: ProfilePress makes it easy to connect your WordPress users and members directly to your email marketing lists. You can automatically add users to specific lists based on their subscribed membership or user role. It also gives your users the option to choose which email list they want to be added to at signup.

ProfilePress’ built-in synchronization feature ensures your email audiences stay perfectly aligned with your WordPress user database, automatically updating subscriber status when memberships expire or user information changes.

Additionally, ProfilePress provides users access to a convenient “Manage My Subscriptions” page, where they can update their email preferences at any time. This level of control boosts engagement and helps reduce unsubscribe rates by giving users ownership over their communications.

4. Brevo (formerly Sendinblue)

Formerly known as Sendinblue, Brevo has evolved into one of the most advanced email automation platforms designed for businesses seeking to unify their marketing and communication efforts without juggling multiple plugins. It offers both powerful automation and intuitive design that appeals to beginners and seasoned marketers alike.

Whether you run a WooCommerce store or a content-driven site, Brevo is packed with features to help you drive engagement and boost conversions. From setting up welcome emails to sending behavior-triggered SMS or push notifications, Brevo provides everything you need to automate and scale your marketing. Even better, it integrates easily with major WordPress form plugins and ecommerce platforms, making onboarding incredibly smooth.

Brevo also emphasizes user data privacy and compliance. With built-in GDPR features such as double opt-in and consent management, it’s a reliable option for European businesses or any site that wants to remain compliant.

Brevo Features

Omnichannel Campaigns: Brevo goes beyond email. You can run campaigns through email, SMS, WhatsApp, push notifications, and even sync your audiences with Facebook and Google Ads for retargeting. This makes it easy to manage all your communication efforts from one platform.

Marketing Automation: Use Brevo’s visual workflow builder to automate email series like welcome flows, post-purchase follow-ups, or win-back campaigns. You can even combine channels in one automation — including email, SMS, and push notifications — triggered by user actions such as purchases or inactivity.

WooCommerce Integration: If you’re running a WooCommerce store, Brevo lets you sync customer data and send targeted campaigns based on shopping behavior. Automate abandoned cart recovery, generate product recommendations, and track revenue from your campaigns.

Customizable Forms & Popups: Grow your list with Brevo’s drag-and-drop form builder, complete with HTML/CSS editing. Whether it’s GDPR-friendly opt-ins or gamified popups like spin-to-win and exit-intent, you can place forms anywhere on your WordPress site.

Advanced List Management & Segmentation: Brevo allows you to create unlimited contact lists, add custom fields, and build segments based on behavior, purchase history, or engagement. Brevo also supports dynamic content in campaigns, ensuring each subscriber receives a message tailored to their needs.

Actionable Analytics: Track everything from open and click rates to ecommerce performance. With deep WooCommerce integration, you can precisely measure the revenue generated by your campaigns and make informed decisions.

5. Smart Marketing SMS and Newsletters Forms by E-goi

Smart Marketing SMS and Newsletters Forms by E-goi is an excellent WordPress email automation plugin designed to help WordPress users convert more visitors into loyal customers. It seamlessly integrates with popular platforms, including WooCommerce, Contact Form 7, Elementor, and Gravity Forms, providing businesses with the flexibility to build subscriber lists, send targeted emails, and automate marketing workflows. This plugin makes it easy to install and configure Web Push notifications and email campaigns right from your WordPress dashboard, helping users reach customers through the channels they use most.

One of E-goi’s strongest features is its ease of use and customizability. Users can quickly create opt-in forms and popups, adjust colors and fonts, and embed them anywhere on their site. With the built-in Track & Engage feature, WooCommerce store owners can monitor customer behavior and launch real-time automation like abandoned cart reminders, retargeting, and upselling sequences.

E-goi Features

• Email & Web Push: Reach subscribers via email or browser push notifications
• WooCommerce Ready: Activate Track & Engage to monitor behavior and send campaigns in real time
• Popup & Form Builder: Customizable popups, opt-in bars, exit-intent modals, and widget-based forms
• Multiple Integrations: Works with Elementor, Contact Form 7, WPBakery, Gravity Forms, SiteOrigin Page Builder, and more
• List Segmentation: Tag contacts and organize them with mapped custom fields
• RSS Campaigns: Auto-generate newsletters from your latest posts, products, or categories
• Double Opt-in & GDPR Compliance: Built-in validation and consent management
• Transactional Emails: Use E-goi’s SMTP for sending reliable WordPress system emails
• Elementor Blocks: Design forms and embed them easily using E-goi blocks in the Elementor interface

6. CleverReach

CleverReach is a leading email marketing solution trusted by major global brands like Spotify, BMW, DHL, and Levi’s. With a reputation for ease of use and powerful automation capabilities, CleverReach helps WooCommerce store owners design and send professional newsletters. The plugin directly connects your WooCommerce store to the CleverReach platform, allowing you to create automated email workflows that turn casual shoppers into loyal customers.

The CleverReach WooCommerce integration is incredibly efficient, automatically syncing essential data such as customer details, product info, purchase history, and even abandoned carts. Whether you’re sending out welcome sequences, product recommendations, or follow-ups, CleverReach’s automation engine, THEA, ensures your emails hit the right inbox at the right time.

CleverReach Features

WooCommerce Integration & Real-Time Data Sync: CleverReach directly integrates with your WooCommerce store, continuously syncing data such as orders, product details, and customer information. This live connection means no need for manual imports; your campaigns always use up-to-date data.

Email Automation with THEA: THEA is CleverReach’s automation builder. It allows you to create behavior-based email sequences, such as onboarding emails, win-back campaigns, or birthday greetings, without requiring coding. Triggers and conditions are easy to set up using the visual interface.

Recipient Segmentation & Tagging: CleverReach automatically segments and tags your customers based on actions like purchases, interests, and engagement. You can then send laser-targeted emails to specific groups, such as repeat buyers or inactive subscribers.

GDPR-Compliant Signup and Unsubscribe Forms: You can easily add opt-in forms during registration or checkout and rest easy knowing they’re fully GDPR-compliant. CleverReach also includes customizable unsubscribe forms to ensure legal and ethical marketing practices.

Abandoned Cart Emails: If a user adds products to their cart but doesn’t complete checkout, CleverReach can automatically send them a reminder with a link to recover their cart. This helps recover lost sales and increase revenue with little manual input.

What’s the Best WordPress Email Automation Plugin for You?

Throughout this article, we’ve examined the top WordPress email automation plugins, each offering unique features in terms of integration, automation, design flexibility, and scalability.

After exploring each one, our top recommendations are MailOptin, FuseWP, and ProfilePress. MailOptin impresses with its all-in-one approach, combining lead generation, email automation, and newsletter capabilities with deep integrations for WooCommerce and major email marketing platforms.

FuseWP is unique for its effortless syncing between WordPress and major CRMs. ProfilePress offers significant value with its Mailchimp and Campaign Monitor add-ons.

Ultimately, the best plugin depends on your site’s goals and your preferred workflow. But no matter which you choose, implementing one of these top-tier WordPress email automation plugins is a step forward in building lasting relationships with your audience and growing your business.

We hope this article helps find the best WordPress email automation plugins.