7 Best WooCommerce Email Marketing Plugins

Do you want to discover the best WooCommerce email marketing plugins that can boost sales, grow your list, and keep customers coming back?

While WooCommerce includes basic transactional emails, such as order confirmations, account creation notices, and invoices, these built-in features are limited. They don’t allow you to send targeted promotions, recover abandoned carts, or run automated marketing campaigns that drive real revenue.

That’s why most successful store owners turn to dedicated WooCommerce email marketing plugins. These plugins help you capture new subscribers with eye-catching opt-in forms, send behavior-based emails that convert, automate your campaigns, and track performance.

In this article, we’ll walk you through why email marketing matters for WooCommerce stores and what to look out for when choosing a WooCommerce email marketing plugin. Then, we’ll cover the best WooCommerce email marketing plugins available.

Whether you’re just getting started or looking to upgrade your email game, there’s a solution here for every store.

Why Email Marketing Matters for WooCommerce Stores

Email marketing is one of the highest-ROI marketing strategies available to online stores, and WooCommerce businesses are no exception. Unlike social media or paid ads, email lets you connect directly with your customers in their inbox, where they’re more likely to engage and take action.

Here’s why email marketing is essential for WooCommerce:

Recover Abandoned Carts: Research from the Baymard Institute indicates that almost 70% of online shopping carts are abandoned. Email follow-ups can recover a significant portion of those lost sales.

Boost Repeat Purchases: Sending product recommendations, loyalty rewards, and restock alerts can turn one-time buyers into repeat customers.

Build Customer Relationships: Welcome emails, birthday wishes, and customized offers help strengthen trust and engagement.

Automate Sales: Email marketing plugins enable you to automate time-sensitive or behavior-triggered emails, such as post-purchase upsells or win-back campaigns.

Track Performance: Most email platforms provide clear insights into open rates, click-through rates, conversions, and revenue generated.

Below are some of the best email marketing plugins for WooCommerce.

1. MailOptin

MailOptin is a feature-rich WordPress plugin designed to help WooCommerce store owners grow and engage their email list. It allows you to automatically send emails, including new product alerts and blog post notifications, to customers.

The built-in email builder makes it easy to craft professional-looking emails without any coding knowledge, allowing store owners to keep their audience informed and engaged without having to juggle multiple platforms.

Beyond email automation, MailOptin includes powerful lead generation features. You can create high-converting optin forms such as popups, slide-ins, notification bars, and sidebar forms. These forms can be strategically displayed across your site based on user behavior, page-level targeting, and exit intent, making it easy to convert visitors into subscribers.

MailOptin also integrates seamlessly with popular email marketing services like Mailchimp, Constant Contact, ActiveCampaign, Klaviyo, AWeber, Salesforce, HubSpot, and more.

Another excellent feature is its WooCommerce-specific targeting. MailOptin can display opt-in forms based on shopping behavior, such as when a cart is abandoned or a product is added to the cart. This makes it an excellent option for e-commerce brands looking to increase conversions and recover lost sales through targeted email campaigns.

MailOptin Features

Email Campaign & Newsletter Builder: MailOptin allows you to create and send newsletters or promotional emails to your WooCommerce customers

WooCommerce Email Automation: MailOptin makes it easy to keep your WooCommerce customers engaged with automated email campaigns. You can schedule product update emails to be sent daily, weekly, or monthly, keeping your audience informed and up to date. You can also send targeted emails to active subscribers of WooCommerce Subscriptions or members of WooCommerce Memberships plans.

Optin Forms: With MailOptin, you can capture leads with beautiful popups, notification bars, slide-ins, lightbox forms, and sidebar widgets that match your WooCommerce store design.

Hyper Lead Segmentation: MailOptin’s deep WooCommerce integration gives you advanced control over where and how you capture leads. You can display opt-in forms and calls-to-action in specific areas of your store, such as individual product pages, product categories or tags, cart and checkout pages, and even custom endpoints. This level of targeting helps you segment your leads more effectively based on browsing behavior and purchase intent.

Added to Cart Trigger: MailOptin allows you to automatically display an opt-in, promotion, or call-to-action when a product or a specific product is added to the cart. This is especially effective for triggering upsell and cross-sell offers at the perfect moment, increasing your chances of boosting average order value.

A/B Testing: MailOptin enables you to run split tests on your forms to determine which version converts better, allowing you to improve performance continually.

MailOptin Price

MailOptin offers a free version with basic features, but WooCommerce-specific features like automated email campaigns and advanced targeting are only available in the premium plans. Pricing starts at $99 per year.

Who Is MailOptin Best Suited To?

MailOptin is ideal for WooCommerce store owners who want to seamlessly integrate email automation with lead generation, all within WordPress. Whether you’re a small shop wanting to engage new customers or a growing brand trying to reduce cart abandonment and increase repeat purchases, MailOptin can handle both sides of your email strategy.

2. FuseWP

FuseWP is a powerful WooCommerce email marketing plugin that connects your store to popular CRM and email marketing platforms.

It ensures that your WooCommerce customers and WordPress users are automatically added to the correct email list or CRM segment when they register, checkout, and update their profiles, ensuring your customer data is always up to date.

Rather than relying on third-party automation services like Zapier or Make, FuseWP simplifies the process directly from your WordPress dashboard.

What makes FuseWP particularly impressive is its ability to sync user data based on detailed conditions, such as product purchases, WooCommerce membership plans, and their subscriptions.

FuseWP ensures that your customer data stays in sync with your marketing systems, making it possible and easy to segment customers in your CRM platform.

FuseWP Features

FuseWP comes packed with powerful automation features that make it an excellent option for WooCommerce store owners. It’s designed to keep your customer data synced across your WordPress site, email marketing platform, and CRM without the need for external automation services.

WooCommerce Integration: FuseWP automatically syncs customers based on the products they purchase, including specific product categories and tags. If a customer’s order status changes, such as from pending to completed, they’re moved to the corresponding email list. It also works seamlessly with WooCommerce Subscriptions and WooCommerce Memberships, syncing users based on their subscription and membership status.

Real-Time Profile Sync: User profile changes, such as email address updates or other personal information, are instantly reflected in your email marketing platform or CRM, eliminating the need for manual updates.

Automatic Unsubscribes: When a user account is deleted, FuseWP ensures the contact is unsubscribed automatically, keeping your marketing lists clean and compliant.

Bulk User Sync: Need to bring in existing customers or historical data? FuseWP can bulk-sync all WordPress users, WooCommerce customers, and membership data into your connected platforms.

Custom Field Mapping: With FuseWP, you can map user profile fields, including custom fields from plugins like Advanced Custom Fields (ACF), to the corresponding fields in your email marketing or CRM software for more detailed segmentation.

Double Opt-In Support: Where supported, FuseWP allows you to enable or disable double opt-in, giving you more control over how new subscribers confirm their interest.

Multi-Platform Compatibility: FuseWP integrates with a wide range of platforms, including Mailchimp, ActiveCampaign, ConvertKit, Klaviyo, HubSpot, Salesforce, Zoho CRM, MailerLite, AWeber, GetResponse, Drip, Omnisend, Brevo, Google Sheets, EmailOctopus, and more.

Multi-Platform Sync: FuseWP excels at simultaneously connecting to multiple CRMs and email marketing platforms. For example, you can send form data to AWeber and Brevo at the same time.

FuseWP Pricing

FuseWP offers three premium pricing tiers to fit different business sizes and needs. The Standard plan costs $99 per year for a single site. The Plus license costs $199 per year and is valid for three sites. The Agency package, which supports an unlimited number of sites, is priced at $399 per year.

Who is FuseWP Best Suited To?

FuseWP is ideal for WooCommerce store owners who want hands-off synchronization between their store users and email platforms. If you’re going to eliminate manual exports, avoid the need for third-party automation platforms, and have your users segmented by product, role, or subscription status, FuseWP is the ideal solution for you.

3. Omnisend

Omnisend is one of the best WooCommerce email marketing plugins that helps online store owners grow their businesses by automating their marketing efforts and engaging customers across multiple channels.

Designed for e-commerce, it offers seamless integration with WordPress and WooCommerce, enabling users to create, manage, and analyze marketing campaigns directly from their dashboard.

With Omnisend, you can build targeted email and SMS campaigns using an intuitive drag-and-drop editor, segment your audience based on behavior or purchase history, and automate your workflows with a visual builder. The platform features include product recommendations, dynamic content personalization, real-time reporting, and automation triggered by customer activity.

Whether you’re welcoming new subscribers, recovering abandoned carts, or sending post-purchase follow-ups, Omnisend simplifies the process and boosts engagement.

Omnisend Features

Email & SMS Campaigns: With Omnisend, you can create responsive, branded emails and SMS messages using a drag-and-drop editor. Schedule messages, use dynamic content for personalization, and analyze performance with detailed reports on opens, clicks, and conversions.

Marketing Automation Workflows: Build multi-step workflows for welcome emails, abandoned cart reminders, and win-back campaigns using a visual editor. Trigger automations based on user actions and combine channels, such as email, SMS, and push notifications, in a single flow.

Segmentation: Omnisend enables you to segment your contacts based on purchase behavior, demographics, or campaign interactions. Show different product recommendations, messages, and offers to different groups within your list.

Integrated Signup Forms: Use customizable opt-in forms to collect email addresses and phone numbers. Forms can trigger automation workflows and help segment subscribers based on their input or the source of their sign-up.

Advanced Reporting & Analytics: With Omnisend, you can track campaign and automation performance through interactive dashboards and in-depth analytics. Monitor revenue, order stats, engagement metrics, and list growth.

Omnisend Pricing

Omnisend offers a free plan that includes up to 250 contacts, 500 emails per month, and basic automation workflows, great for small or new WooCommerce stores. Paid plans start at $11.20 per month.

Who is Omnisend Best Suited To?

Omnisend is best suited for WooCommerce store owners who want an email marketing platform that focuses on ecommerce-specific needs. It’s ideal for small to mid-sized businesses looking to grow through automated campaigns, as well as for those who want to add SMS or push notifications to their marketing mix without having to juggle separate plugins.

4. MailPoet

MailPoet is a popular WooCommerce email marketing plugin trusted by over 600,000 websites since 2011. It allows WooCommerce store owners to manage email marketing campaigns directly from their WordPress dashboard, eliminating the need for third-party platforms. With a user-friendly newsletter builder and beautifully responsive email templates, MailPoet makes it easy for anyone, from beginners to experienced marketers, to send engaging newsletters and automated emails.

With this plugin, WooCommerce store owners have access to features like abandoned cart reminders, welcome emails, and product-based promotions. It also includes its own Sending Service, which improves email deliverability compared to sending through your host.

MailPoet Features

MailPoet offers a wide range of features built for WooCommerce email marketing. It lets you create and embed subscription forms, manage subscriber lists, and build emails using a drag-and-drop editor. You can send newsletters manually, schedule them, or set up automatic campaigns, such as new post notifications or welcome series for new subscribers.

MailPoet also supports advanced features like abandoned cart recovery, first-purchase emails, and promotions based on product categories or order behavior. It also allows users to customize WooCommerce transactional emails to match their brand. Segmentation options include filters such as order count, spending habits, or active subscriptions, making targeting significantly more effective.

Additionally, MailPoet’s email sending infrastructure ensures higher deliverability, authenticates emails (SPF and DKIM), and achieves fast sending speeds of up to 50,000 emails per hour. Other perks include GDPR compliance, responsive templates, and optional integrations, such as Google Analytics, for tracking campaign performance.

MailPoet Pricing

MailPoet offers a free plan that supports up to 500 subscribers, with basic email automation and access to its Sending Service. Paid plans start at $10 per month.

Who is MailPoet Best Suited To?

MailPoet is best suited for WooCommerce store owners who want a native WordPress solution to manage all aspects of their email marketing. It’s especially ideal for those who prefer not to deal with external platforms or complex integrations.

5. Mailchimp for WooCommerce

Mailchimp is one of the world’s most widely recognized email marketing platforms, trusted by millions of users globally. Its official WooCommerce integration makes it easier for store owners to bring together their e-commerce data and email marketing strategy.

Once connected, your customer and order data syncs automatically with Mailchimp, giving you access to powerful features like customer segmentation, abandoned cart recovery, product recommendations, and detailed performance tracking.

This plugin helps you turn data into action by allowing you to send highly customized and timely campaigns based on customer behavior. Whether it’s welcoming new subscribers, following up after purchases, or winning back inactive customers, Mailchimp for WooCommerce automates the process so you can focus on growing your store.

With support for email, social media ads, landing pages, and pop-ups, it creates a complete marketing ecosystem accessible through the familiar Mailchimp dashboard.

The integration also makes it simple to embed pop-up signup forms, promote products with discount codes, and measure ROI across all campaigns.

Whether you’re a small store or scaling quickly, Mailchimp provides a full suite of marketing features in a user-friendly platform that’s designed to grow with your business.

Features of Mailchimp for WooCommerce

• Automatically sync customers and purchase data to your Mailchimp audience
• Add new subscribers during account creation with opt-in support
• Set up marketing automations (abandoned cart, post-purchase follow-up, win-back campaigns)
• Showcase product recommendations in emails
• Segment customers by purchase history and buying frequency
• View detailed marketing performance analytics in your Mailchimp dashboard
• Run Facebook and Instagram ad campaigns from within Mailchimp
• Create Google remarketing ads to re-engage site visitors
• Automatically embed pop-up signup forms on your website
• Include WooCommerce discount codes in your emails using the Promo Code content block
• Design beautiful landing pages to highlight products, promote offers, and grow your list
• Supports Mailchimp API 3.0 for advanced e-commerce features
• WPML compatible for multilingual websites

Mailchimp for WooCommerce Pricing

Mailchimp for WooCommerce is entirely free to install and use. While the plugin is free, Mailchimp’s platform itself operates on a freemium pricing model, so your cost will depend on your list size and the features you need beyond basic automation and email sending.

Who Is Mailchimp for WooCommerce Best Suited To?

Mailchimp for WooCommerce is best suited to store owners who want an easy and familiar way to integrate their WooCommerce data with powerful email marketing features. If you’re already using Mailchimp or want a solution that goes beyond just email, offering landing pages, social ads, and pop-ups, this is an excellent fit.

6. Klaviyo

Klaviyo is a powerful WooCommerce email marketing platform designed to help brands grow faster using their customer data. It enables deeper customer connections through behavior-based messaging across multiple channels, including email, SMS, push notifications, and paid ads. With hundreds of integrations and advanced segmentation capabilities, Klaviyo delivers highly relevant content that boosts customer lifetime value.

Klaviyo integration with WooCommerce enables real-time syncing of store data, including orders, product views, cart activity, and more. These data points can then trigger automated workflows, such as welcome emails, abandoned cart reminders, back-in-stock alerts, and post-purchase follow-ups. The platform also offers dynamic coupon generation, smart sending to avoid over-messaging, and predictive analytics that help merchants understand and anticipate customer behavior.

The Klaviyo setup process is smooth and doesn’t require coding. You get access to high-converting templates built specifically for WooCommerce, alongside real-time reporting dashboards, AI-generated suggestions, and segmentation features that adapt automatically.

Whether you’re aiming to recover sales, send hyper offers, or improve your marketing strategy with data-backed decisions, Klaviyo provides the infrastructure to do so efficiently.

Klaviyo for WooCommerce Features

• Real-time sync of WooCommerce store data, including orders, views, and refunds
• Pre-built automations for abandoned cart, welcome series, price drop alerts, and more
• Send emails and SMS based on order value, frequency, or new vs. existing customers.
• Use single-use dynamic coupon codes for targeted offers
• Smart sending limits message overload to customers
• Dynamic product recommendations based on user behavior
• Segment users based on historical, behavioral, and predictive data
• Real-time segment updates with no manual tagging
• Dashboard reporting for automation, campaign, and segment performance
• Sync with Facebook, Google Ads, and Criteo for retargeting and lookalike campaigns
• Segment AI for building audience groups from plain-text descriptions

Klaviyo Pricing

Klaviyo offers a free plan that supports up to 500 email contacts and 150 SMS credits, making it ideal for small or growing WooCommerce stores. As your contact list grows, pricing becomes tiered based.

Who is Klaviyo Best Suited To?

Klaviyo is ideal for growing or established WooCommerce businesses that aim to foster customer relationships through targeted email and SMS marketing. If your store generates regular traffic and sales, and you’re ready to optimize your audience engagement, Klaviyo is an excellent fit.

7. FluentCRM

FluentCRM is a self-hosted email marketing and CRM plugin built specifically for WordPress. It provides WooCommerce store owners with everything they need to manage customer relationships, build segmented email lists, automate marketing tasks, and send unlimited newsletters or campaigns, all from within their WordPress dashboard.

With this plugin, WooCommerce store owners can create segments based on shopping behaviors and customer actions. With its powerful automation builder, you can trigger emails after specific WooCommerce events, such as purchases or refunds. Whether you want to send a welcome series, upsell emails, or re-engagement campaigns, FluentCRM offers the flexibility to design high-converting funnels without touching any code.

Features of FluentCRM

• WooCommerce email marketing automation
• Unlimited email campaigns and contacts
• Tagging and list segmentation
• Email scheduling and performance tracking
• Built-in CRM to store customer activity and notes
• GDPR-compliant and self-hosted (no external SaaS required)
• Opt-in form builder and FluentForms integration
• Deep integration with WooCommerce, LifterLMS, LearnDash, Paid Memberships Pro, and more
• Visual email builder with block editor
• Analytics dashboard with open rates, click-throughs, and conversion data
• Supports Elementor, Divi, ThriveArchitect, and other page builders
• Zapier, Webhook, and other automation platforms support

FluentCRM Pricing

FluentCRM offers a free version on WordPress.org with generous features for sending campaigns and managing contacts. However, to unlock advanced automation, deeper WooCommerce integrations, and premium support, you’ll need to go Pro.

Who is FluentCRM Best Suited For?

FluentCRM is ideal for WooCommerce store owners seeking a powerful yet affordable email marketing system that operates seamlessly within WordPress. It’s especially useful for those who value data privacy, cost control, and tight integration with other plugins.

Which WooCommerce Email Marketing Plugin Should You Choose?

Choosing the best WooCommerce email marketing plugin for your store can make a significant impact on how you grow your audience, retain customers, and boost sales. Each plugin covered in this list offers unique features, from advanced automation and CRM capabilities to simple email opt-in forms and newsletter broadcasting.

Whether you’re just getting started with email marketing or looking to upgrade your current setup, what matters most is selecting a solution that integrates seamlessly with WooCommerce and supports your growth goals.

If you’re still undecided, we highly recommend trying MailOptin or FuseWP. Both plugins are notable not just for their ease of use, but also for how well they integrate WordPress and WooCommerce with powerful email marketing platforms, including Mailchimp, ActiveCampaign, Campaign Monitor, Klaviyo, HubSpot, Brevo, Zoho CRM, and more.

With FuseWP, you can effortlessly sync WooCommerce customer data to your email list and maintain accurate subscriber records. It’s perfect for WooCommerce store owners who want a no-fuss, set-and-forget sync that works.

On the other hand, MailOptin offers a broader suite of lead generation features alongside automation. It’s a great pick if you’re focused on converting visitors into subscribers using pop-ups, slide-ins, and embedded forms, and then nurturing those leads through targeted emails. MailOptin is especially useful for stores running promotions, product launches, or regular newsletters.

Both plugins offer an excellent, WooCommerce-friendly approach to email marketing. By using either one, you’ll save time and boost engagement. Start building your email marketing foundation today with FuseWP or MailOptin and set your WooCommerce store up for long-term success.