Email marketing strategy is an evolving process that you create to capture emails from your subscribers and send them valuable content on a regular basis. It is not a “set it and forget it” type of thing. You will have to change things that don’t work, and implement new things that work until you get […]
Category: Email Marketing
Holiday Email Marketing Campaigns: How to Do It and Why You Need It
Email marketing is kind of like the Many-Faced God in the hit series Game Of Thrones. It can have many faces, can convert beyond belief and drives ROI that is about… (Source) Fantastic, isn’t it? This is why using email marketing to boost your marketing endeavors is a tactic that makes a lot of sense. […]
How to Send WordPress Email Newsletters without Leaving Your Dashboard
WordPress has made building websites easier for everyone. With the right plugin and knowledge, which I am going to show you, you can send WordPress Newsletters to registered users or email subscribers without leaving your dashboard. The same way WordPress has made building websites easier, it has made email marketing a lot easier too. Yes, […]
How To Add Email Subscription Forms To WordPress
Adding email subscription forms to your WordPress blog allows you to collect emails from your website visitors and market to them later. Unlike social media and search engines, you have direct access to your email subscribers. You don’t run the risk of waking up one morning only to find out that your social media accounts […]
Keep Spam in the Cupboard: Avoiding Spam Filters
I get it. You spend hours crafting email campaigns, or lots of money paying someone to do it for you. You develop an awesome lead magnet and you start growing your email list. All sounds good, right? But what if the emails you are sending don’t even make it in front of your subscriber’s, let […]
8 Creative Ways to Increase Interactivity in Your Emails
Email marketing is one of the best ways to get new clients and interact with existing customers. However, as there are plenty of content marketing strategies, you might get confused and get caught up in the latest trends. An email should create engagement and increase overall interactivity. Interactivity is considered one of this year’s most […]