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10 Abandoned Cart Email Subject Lines and Why They Work
An abandoned cart is an unavoidable challenge that every eCommerce business has to face. A whopping 70% of shoppers will end up abandoning their cart. However, marketers have found the best ways to get them back to checking out. Irrespective of the plethora of reasons that shoppers have for not checking out, sending an email… Read more
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The Ultimate Guide to Building Landing Pages That Rank in Google
Let’s face it. Landing pages are usually never designed to rank, but only to convert your visitors into customers. And most marketers find that designing a landing page for conversions and designing a landing page to rank in search engines are two very different things. But are they? Sure, you can’t expect to have the… Read more
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4 Reasons Why You Should Send a Welcome Email to New Subscribers
With an online business, you don’t have a brick and mortar building that you can place a “welcome” mat in front of. Or have front-of-house staff greeting customers when they come in. But with a welcome email, you can (almost) achieve the same effect. Look at it this way – when someone signs up to… Read more
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How to Use Tripwire Marketing to Boost Conversion Rate
Are you struggling to sell your products and services? Every business can always use a conversion boost. Tripwire marketing accelerates your efforts to convert leads into paying customers. Many businesses have been using it as a core part of their marketing strategy as it works well for both offline and online businesses. In this article,… Read more
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Email Workflow Strategies and How They Can Increase Sales
During lead generation, implementing the right strategy to maximize your email list is very important to get the most out of your marketing efforts. An effective strategy you can implement is creating email workflows. What Is an Email Workflow An email workflow is a sequence created to send out automated emails that have been triggered… Read more
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How to Optimize Landing Pages for Conversion
Whether the purpose of your landing page is for lead generation, selling products or something else, conversion rate is important. It’s likely that you’ve invested money and time to get leads to your landing page. If it’s not converting as many people as possible, then you need to fix this sharpish. A study by WordStream… Read more
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How to Use 2-Step Optin to Convert Visitors to Leads
The Two-step Opt-in has been around for some time now and marketers who have taken advantage of them have seen an exponential increase in website traffic conversion. Email marketing is a valuable aspect of marketing and one of the best ways to build your email list is by getting your website visitors to subscribe to… Read more
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6+ Best WordPress Notification Bar Plugins
The benefits of a notification plugin on your website are many. However, many complain that it is annoying, and distracts visitors on your website. That will only happen if not used correctly. Notification bars are effective and can help display important messages across your site and also convert your visitors into customers. Google will penalise… Read more
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Effective Email Marketing During Covid-19: Tips and Examples
The Covid-19 pandemic has had a huge impact on all of our lives in the past few months. The economy and consequently businesses across the world have been widely affected. In these troubled and uncertain times, keeping positive and staying hopeful is only apparent as all businesses must adopt new ways to keep offering needed… Read more
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7 Ways To Boost Your Email Newsletter Signup Rate
You know why entrepreneurs and marketers swear by email marketing? Because the money is in the list. In fact, 59% of marketers have said that email is their biggest source of ROI. Needless to say, the more website visitors you can convert into email newsletter subscribers, the more you will be able to sell. Out… Read more
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6 Ways of Improving Email Open Rate
There can be a lot of noise in customers’ inboxes today. If you manage to get your messages in front of a lead then there is still no guarantee that they will open it. In GetResponse’s 2019 Email Marketing Benchmark Report the average email open rate for all industries was 22.15%. How does your business… Read more
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Email Marketing Strategy: What You Need to Do in 2026
An email marketing strategy is a clearly defined procedure or path that a marketer puts together to achieve a measurable marketing goal. The success of an email marketing strategy not only promotes a brand but also allows you to drive communication with potential leads and consequently increase revenue. It also allows business owners automatically carry… Read more
