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Creating Multi-Channel Marketing Campaigns
I’m sure you’ve had this experience, you are browsing some products on a company’s website but you don’t see anything you like, or you get distracted. A few days later and an advert from that very company pops up in your social media newsfeed. Or you read an announcement about a company’s latest summer discount… Read more
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Most Common WordPress Errors and How to Fix Them
A WordPress error causing your website to stop working or functioning can be quite intimidating at first, especially if you’re new to the platform. But there’s a reason WordPress is the world’s most popular CMS (Content Management System), and a part of that reason is the ability to quickly and effectively solve any errors and… Read more
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MailOptin: A Substack Alternative Powered by WordPress
While an excellent platform for beginners, Substack leaves a lot to be desired for growing publishers who are no longer content with just being able to send a newsletter to all their subscribers when they publish a blog post. Digital marketing has transformed over the past few years, but unfortunately, Substack hasn’t. This post will… Read more
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Social Media Marketing vs Email Marketing: What Everyone Should Know
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other digital platforms to promote products and reach customers. It refers to any online marketing efforts or assets. Examples of digital marketing are email marketing, social media marketing, pay-per-click advertising, and blogging. Each of them helps you to know and… Read more
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What Every WordPress Users Need to Know About Email Marketing
As a WordPress user who is constantly putting out content, email marketing is a must especially if you need to grow your audience, maintain them, and make profits. Email marketing has been around for a while and it is the most direct and effective way of connecting with your leads, nurturing them, and turning them… Read more
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How to Create a Cross-Sell WooCommerce Popup
Cross-selling can help you generate more revenue for your business. It is an effective way to remind your customers of related items they might need as they shop through your eCommerce store. A strategic cross-sell popup placement can increase customer spending on your eCommerce store. This article covers an easy step by step process on… Read more
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How to Optimize Your Images & Photos in WordPress the Easy Way
If you think optimizing images in WordPress is just a minor thing when it comes to the overall SEO and loading speed of your website, you couldn’t be more wrong about it. In fact, there are few things that affect the speed of your WordPress website more than its images. Similarly, image SEO is pretty… Read more
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How to Create a Popup User Registration Form in WordPress
If you run a WordPress membership website where you offer premium services, sell products, or an online forum; creating a user registration form to allow visitors to your website sign up is important. There are different kinds of WordPress registration forms but a popup form converts better and is easier to use, in that it… Read more
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UTM Parameters: What They Are and Their Benefits
When marketing your website pages and products on social media, emails and paid advertisement channels, tracking the exact source of your website traffic can be a bit of a challenge. Especially when most of the times links are copied, pasted and used on other channels than its original sources. Data from 33across showed that over… Read more
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Proven Tips to Lower Shopping Cart Abandonment in WooCommerce
Have you been looking to lower shopping cart abandonment on your WooCommerce store? Cart abandonment is when a customer adds an item to cart, but leaves without completing the checkout process. We know how frustrating it is to put all that effort in attracting a customer and getting him to put items in his shopping… Read more
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Product Update: List Selection, Integration with Form Plugins, Jilt, Infusionsoft & More
We are sorry we don’t do a good job of announcing new features we’ve added over the past few releases. Without any fussing, let’s get right into it. List Selection Happy to let you know, you can now give users the super-power for them to select which email list to be added to. If you… Read more
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How to Recover Abandoned Shopping Carts with Email
People abandon their shopping carts for a number of reasons. Maybe shipping was too high, they encountered a problem, or simply got distracted. Abandoned carts are a large source of lost income online. In Fresh Relevance’s study, 56.82% of carts were abandoned in one quarter. Thankfully, there is hope in the form of well-planned and… Read more
