6 Best WordPress Newsletter Plugins for 2024

Are you looking for the best WordPress newsletter plugins for signup forms? If yes, you are in the right place. As a business or website owner, some of your primary goals would be to grow your business, acquire users and generate leads.

To grow your business, email marketing can be a highly effective technique. However, before diving into email marketing, building a list is essential.

The simplest way to do this is by adding an email signup form to your website through a WordPress newsletter plugin. By providing an email signup form, your website visitors can easily subscribe to your email list and receive regular updates about your content, sale promotions, and more via email.

This article will explore 7 top WordPress newsletter plugins for signup forms that can simplify growing your email lists.

What are WordPress newsletter Plugins?

WordPress newsletter plugins for signup forms are tools or software you can install on your WordPress website to add email marketing functionality to your site.

With the help of signup forms, your website visitors can quickly provide their email address, name, and other necessary details to join your email list. This can be placed anywhere on your website, making it convenient for them.

Creating a WordPress newsletter can be a game-changer for your business, enabling you to acquire subscribers, send emails, and track essential metrics. Using a newsletter signup plugin, you can establish a strong relationship with your audience through consistent communication.

Benefits of WordPress Newsletter Plugins

Email marketing is an effective way to communicate with your users and drive sales or traffic to your website. Designing newsletter signup forms, drafting emails, and tracking your metrics can be tedious and time-consuming; that is where a WordPress newsletter plugin comes in.

Below are a few of the benefits of using a newsletter plugin: 

Creating Signup Forms Made Easy: With newsletter plugins, you can effortlessly design eye-catching signup forms for your website without any coding knowledge. Most WordPress newsletter plugins come with pre-designed templates that you can customize using a drag-and-drop builder or design options according to your preferences.

Effective Management of Subscribers: A WordPress newsletter plugin simplifies subscriber list management. It equips you with tools to add, delete, import, or export subscribers and segments based on their performance and also automate your subscription process.

Automation and Scheduling: Automation is vital in today’s fast-paced world, particularly for repetitive tasks. Newsletter plugins allow you to automate email campaigns and ensure consistent communication with your subscribers. You can schedule newsletters, create autoresponders, and set email triggers based on specific actions or dates.

Analytics and Reporting: WordPress newsletter plugin provides detailed analytics reports on how your newsletter subscription and campaigns are performing. It can measure metrics such as conversion rate, open rate, click-through rates, and others. Such metrics are essential to optimize your campaigns and make data-driven decisions.

Best WordPress Newsletter Plugins for Signup Forms

There are numerous newsletter plugins out there, and deciding which one to choose can be overwhelming, but in this article, we will help you to streamline your options so that you can choose from the best of the lot.

1. MailOptin

MailOptin is one of the most popular WordPress newsletter plugins. It has valuable features for building signup forms, growing subscriber lists, sending newsletters, and managing email marketing campaigns.

It allows you to create, customize, and showcase professional opt-in boxes on your WordPress site. It is straightforward to use, and it comes loaded with a lot of valuable features.

Key features:

• Intuitive & Powerful Form Builder
• Multiple Display Options (Light popup, notification bar, slide-in, and more)
• Exit intent technology
• A/B testing
• Content Lock
• Analytics and Reporting
• Sound & DisplayEffects
• Triggers and Display Rules
• Integration with other plugins and email marketing tools.

MailOptin Price: Free, with premium plans starting at $99/year.

2. Thrive Leads

Thrive Leads is another popular WordPress newsletter plugin with features to help you quickly build your subscribers list. Thrive Leads comes with different form formats that you can use on your website, such as scroll mat, full-screen filler, lightbox popups, notification bars, and more.

Thrive Leads also comes with a drag-and-drop form builder for easy customization and designs, and it also allows you to set up triggers such as scroll, depth, and click. This will enable you to show your signup forms only when the trigger is activated.

Key features:

• Drag and drop form builder
• Pre-designed templates
• Analytics and Reporting.
• Multiple form types.
• Triggers and events.

Thrive Leads Price: $99/year.

3. Bloom

Bloom is a newsletter plugin for WordPress loaded with over 100+ design templates and different popup types. Bloom has page-level targeting in addition to trigger options and other targeting rules.

It allows you to quickly build responsive, beautiful signup forms for your WordPress site, and it can be integrated with 19+ marketing tools.

Key features:

• Pre-design templates
• User action triggers
• Statistics and reporting
• A/B testing
• External Intergration

Bloom Price: Available with an Elegant Themes membership, starting at $89/year

4. MailPoet

MailPoet is another WordPress newsletter plugin that has been around for a while. It enables you to build and manage your subscriber lists and integrates with other plugins and external services.

MailPoet is very user-friendly with its clean user interface, and it comes with multiple pre-design templates. The premium version of MailPoet offers more features, such as detailed analytics, priority support, Woocommerce emails, and more.

Key features:

• Pre-designed templates
• Signup forms
• Segmentation
• Clean user interface
• Automatic post email notifications

MailPoet Price: Free, with a premium plan starting at $10/month

5. Newsletter

The Newsletter plugin is one of the best WordPress newsletter signup form plugins. It allows you to create and manage unlimited newsletters and subscribers. The Newsletter plugin has an easy-to-use interface with little to no learning curve.

The Newsletter plugins include almost everything you need to manage your email marketing campaigns. It provides you wi analytics and reporting, and many more features. The premium version also allows you to extend its capabilities with more functionalities.

Key features:

• Integration with Google Analytics, Woocommerce, and more
• Subscriber statistics
• Supports unlimited newsletters
• Drag and drop form builder
• Advanced Targeting
• SMTP support

Newsletter Plugin Price: Free with premium plans starting at $69.

6. Mailchimp for WordPress

Mailchimp is a popular name in the email marketing industry, and the Mailchimp for WordPress plugin is no less. This plugin lets you create signup forms and add subscribers to your Mailchimp list from your WordPress site.

Mailchimp for WordPress plugin does not have a fancy user interface like its contemporaries. However, it offers several valuable settings and configuration options for building and customizing signup forms.

Key features:

• Email builder
• Forms and landing pages
• Woocommerce integration
• Automatic email notifications
• Analytics and Reporting

Mailchimp Price: Free, with premium plans starting at $3.25

Wrapping it Up

WordPress Newsletter Plugins are powerful tools for email marketing and growing your business. Using a plugin, you can easily create signup forms and build your subscriber list with minimal effort.

With newsletter plugins like MailOptin, building and growing a mailing list has never been easier. You can create professional and beautiful signup forms with zero coding skills, control the form visibility with triggers, and more.