How to Add a Newsletter Popup Form in WooCommerce

Do you want to learn how to add a newsletter popup form in WooCommerce?

Adding a newsletter popup form to your WooCommerce store can help you grow your email list, boost customer engagement, and drive more repeat sales. These popups are effective in capturing the attention of your visitors, right before they leave your site or while they’re browsing a product, turning casual shoppers into loyal subscribers.

Studies show that email marketing delivers one of the highest returns on investment, and a well-timed popup can dramatically increase your subscriber count. But not just any popup will do; you need one that’s visually appealing, triggers at the right moment, and integrates seamlessly with your store.

In this guide, you will learn how to create and display an engaging, high-converting email newsletter popup form in your WooCommerce store, transforming it into a powerful email-generating tool.

What is a Newsletter Popup Form?

A newsletter popup form is a small overlay or box that appears on your website, typically used to collect email addresses for newsletter subscriptions. This overlay normally appears in response to user actions, such as scrolling, spending time on a page, or displaying exit intent.

Its primary purpose is to capture a visitor’s email address by offering something valuable, such as a discount code, free shipping, exclusive content, or early access to new products.

Benefits of Newsletter Popup Forms in WooCommerce

Grow Your Email List Faster: Newsletter popup forms grab your visitors’ attention at just the right moment, making it easier to collect their email addresses. Whether you’re offering a discount, free shipping, or early access to new products, popups give customers a reason to subscribe.

Boost Customer Engagement: Once visitors join your email list, you can keep them engaged with offers, product updates, and helpful content. This consistent communication builds trust and keeps your brand top-of-mind, making it more likely they’ll return and make a purchase.

Recover Abandoning Visitors: With exit-intent technology, popups can detect when a user is about to leave your store and present a compelling offer, like a coupon code or limited-time deal. This can help recover potential lost sales and convert abandoning visitors into subscribers or customers.

Increase Sales and Conversions: Email marketing consistently ranks among the highest ROI channels for online businesses. By using popups to grow your list, you’re also creating a powerful channel for driving repeat sales through targeted campaigns, seasonal promotions, and cart recovery emails.

Segment and Target Subscribers More Effectively: Newsletter popup forms in WooCommerce can be customized to collect additional data, such as product interests or location, allowing you to segment your list and send more relevant messages. This improves your open and click-through rates, resulting in better performance from your email campaigns.

In short, newsletter popups give your WooCommerce store the opportunity to build meaningful connections with visitors, long after they’ve left your site.

Choosing The Best Newsletter Popup Form Plugin for WooCommerce

There are many popup plugins available for WordPress, but not all of them are optimized for WooCommerce. Some are too basic, while others may slow down your store or lack essential targeting features.

Here are a few things to look for when choosing a newsletter popup plugin:

WooCommerce Compatibility: The plugin must integrate with WooCommerce to target specific store actions, such as displaying popups on product pages, triggering cart abandonment popups, or modifying checkout behaviors.

Email Marketing Integration: Ensure the plugin is compatible with your email marketing service, such as Mailchimp, ActiveCampaign, AWeber, or another platform of your choice. This ensures your new subscribers are automatically added to your email list without manual effort.

Popup Triggers and Targeting Options: Look for advanced trigger options, such as exit-intent, time delay, scroll percentage, or specific page targeting. These features enable you to deliver the right message to the right audience at the right time, thereby enhancing conversion rates.

Design Flexibility: Select a plugin that allows you to customize the popup’s design to match your brand easily. A well-designed popup with your store’s colors, images, and messaging will feel more native and trustworthy to your visitors.

Mobile Responsiveness: With more customers shopping on mobile devices, your popup must look and function great across all screen sizes. A good plugin will provide mobile-friendly popup templates and controls.

Performance and Load Speed: Optimize your site by avoiding plugins that slow it down. A bloated or poorly coded popup plugin can hurt the user experience and SEO. Look for lightweight options optimized for speed.

One plugin that checks all these boxes is MailOptin. It’s built for WordPress, works beautifully with WooCommerce, and includes everything you need to create high-converting, customizable newsletter popup forms.

Adding a Newsletter Popup Form in WooCommerce

In this section, we’ll walk you through the steps to set up a newsletter popup form in WooCommerce using the MailOptin lead generation plugin.

Visit the MailOptin website and purchase a plan. After completing your purchase, you’ll receive an email with your license key and a download link for the plugin.

Install and Activate the MailOptin Plugin

Log in to your WordPress dashboard and go to Plugins > Add New, then click the Upload Plugin button at the top of the page.

Select the ZIP file you downloaded from the MailOptin website, then click Install Now.

Once the installation is complete, click Activate Plugin.

Connect to Your Email Marketing Service

MailOptin can store leads in its internal database and also integrates seamlessly with all major email marketing platforms. This means that a new subscriber who joins through your WooCommerce newsletter popup can be automatically added to your preferred email service provider.

MailOptin supports a wide range of platforms, including MailChimp, Salesforce, Microsoft Dynamics 365, Drip, AWeber, Google Sheets, Kit (ConvertKit), MailerLite, Constant Contact, GetResponse, Sendy, Campaign Monitor, ActiveCampaign, Brevo (Sendinblue), Gist, Klaviyo, Sendlane, Mailster, Vertical Response, Mailjet, HubSpot, Ontraport, Moosend, MailPoet, Zoho CRM, Zoho Campaigns, Keap Max Classic (Infusionsoft), HighLevel, Omnisend, Flodesk, Beehiiv, Benchmark Email, SendFox, iContact, Mailgun, E-goi, SendGrid Email Marketing, Elastic Email, Encharge, weMail, FluentCRM, CleverReach, NewsMAN, Facebook custom audience.

How to Connect MailOptin to Email Marketing Software

Since we plan to save leads captured by our newsletter popup form, we need to connect it to an email marketing platform or CRM.

From your WordPress dashboard, go to MailOptin > Integrations.

Choose your preferred email marketing provider from the list, then enter the API key associated with your account into the designated field.

Click Save Changes to complete the integration.

If you don’t have an API key yet, you can click the link below the input field to generate one from your email provider’s dashboard.

Once the integration is complete, the next step is to create opt-in forms that will appear as pop-ups on your WooCommerce store.

Creating a Newsletter Popup Form

To create a newsletter popup form for your WooCommerce store, go to MailOptin > Optin Campaigns in your WordPress dashboard, then click the Add New button at the top of the page.

Following that, you will be presented with a field where you can input a name for your Popup Form. This can be a name of your choice, such as “Subscribe” or any other name that aligns with the purpose or message of the form. Then select Lightbox optin type.

MailOptin offers a selection of professionally designed pop-up templates you can choose from. These pre-built themes are carefully crafted to be visually appealing and optimized for engagement, making it easier to capture your visitors’ attention and encourage sign-ups.

You can just browse through the available options and click on the Lightbox template you want to use. Once selected, you’ll be taken straight to the built-in form builder where you can customize your pop-up.

For this guide, we’ll use the Elegance theme; click on it.

On the left side of the pop-up form builder, you’ll find several sections that provide all the options you need to customize your form to match your brand and goals.

These sections include;

Design

In the Design section, you can adjust the width of your opt-in, choose a display animation effect, change the background and border colors, and even add custom CSS for advanced styling. This gives you full control over how your pop-up looks and behaves, ensuring it blends seamlessly with your WooCommerce store.

Headline

The Headline section lets you fine-tune the main message of your pop-up. You can choose to show or hide the headline, update the text to reflect your offer, adjust the font size and family, change the text color, and even add media, such as images or icons, to make your pop-up more visually appealing and engaging.

Description

In the Description section, you can customize the supporting text that appears below your headline. This includes the option to show or hide the description, edit the text to highlight your offer or message, adjust the font size and family, change the text color, and even insert media to enhance the overall appearance of your popup.

Note

The Note section offers additional customization options to enhance your pop-up form. You can choose to show or hide this section, add media for visual interest, and customize the text color, size, and font family.

You can also enable the “Close Optin on Click” feature, which closes the popup when the note is clicked. Additionally, you can add an acceptance checkbox, which is perfect for obtaining user consent or agreement to terms before a subscription.

Fields

The Fields section gives you complete control over the input areas of your popup form. You can customize the form fields by changing titles, colors, fonts, and background styles to better align with your store’s branding.

You also have the flexibility to add custom fields, mark fields as required, replace the form with a call-to-action button, or even insert custom HTML for advanced setups.

Additionally, you can design the submit button to match your messaging and design. With these options, MailOptin makes it easy to build a pop-up form that’s not only functional but also visually engaging and highly effective at capturing leads.

Configuration

The Configuration section enables you to fine-tune the behavior of your pop-up once it’s live on your WooCommerce store. You can choose to hide the close button, enable the popup to close when users click outside the form (on the overlay), and even select a sound to play when the popup appears.

You can also manage cookie settings, such as the duration for which the pop-up should remain hidden after a visitor closes it (cookie duration) or after a successful submission (success cookie duration). For a cleaner look, there’s also an option to remove MailOptin’s branding from the popup. These settings help you create a smoother, more branded user experience.

Integrations

The Integrations section of the pop-up form builder allows you to determine where to store leads captured through your newsletter pop-up. You can choose to save them in MailOptin Leads or select any of the email marketing services you’ve previously connected to MailOptin.

This flexibility ensures your new subscribers are automatically added to the right list, allowing you to start nurturing them immediately with targeted email campaigns.

After Conversion

The After Conversion section allows you to define what happens after a visitor successfully subscribes through your newsletter pop-up. You can set a custom success message to be displayed, configure an autoresponder email to welcome new subscribers, and enable email notifications to alert you whenever a new lead signs up.

Additionally, you can access the Success Triggered Script tab to run custom scripts or tracking codes.

Display Rules

Timing is crucial when it comes to newsletter popups. That’s why the Display Rules section in MailOptin is so important; it helps ensure your popup appears at the most strategic moment, increasing the chances of converting visitors into subscribers.

MailOptin gives you access to a range of powerful trigger options, including exit intent, scroll depth, time on site, and pageviews. These targeting rules help you display your pop-up when users are most engaged or at risk of leaving, improving your odds of capturing their attention and encouraging them to subscribe.

Even better, MailOptin includes three WooCommerce-specific display rules designed for online stores:

• WooCommerce Page Targeting: This allows you to show your popup on specific store pages like product, cart, or checkout.
• WooCommerce Condition: This option allows you to target users based on their shopping behavior or product views.
• WooCommerce Added to Cart: With this option, you can display the pop-up once an item has been added to the cart.

These triggers enable you to deliver your newsletter offer at the perfect time, enhancing engagement and expanding your email list without disrupting the shopping experience.

Carefully review the available triggers and configure them to align with your specific goals. For this guide, we’ll set the newsletter opt-in to display on all WooCommerce pages so it reaches users wherever they are in the store.

Once your design and targeting rules are set, click Save Changes, then activate the campaign by toggling the switch at the top of the screen.

Your newsletter pop-up is now live and will be shown to shoppers based on the display rules you’ve defined.

With this setup, you can effectively capture leads across your WooCommerce store and build a high-converting email list that drives repeat purchases and long-term customer loyalty.

The screenshot above shows the newsletter popup form on our WooCommerce store.

Monitor Your Newsletter Popup Form

Now that your newsletter pop-up is live, it’s essential to monitor its performance to understand how effectively it converts visitors into subscribers. MailOptin makes this easy by providing built-in analytics and insights.

To monitor your pop-up, navigate to MailOptin > Optin Campaigns in your WordPress dashboard. Here, you’ll see a list of all your campaigns, along with metrics such as:

• Impressions: The number of times your pop-up has been displayed.
• Conversions: The number of users who subscribed through the pop-up.
• Conversion Rate: The percentage of users who saw the pop-up and signed up.

These statistics help you evaluate the effectiveness of your campaign. If your conversion rate is low, consider tweaking your design, adjusting your display rules, or updating your messaging to better appeal to visitors.

Also, don’t hesitate to run A/B tests on different designs, copy, or triggers to find the most effective combination for your audience. MailOptin makes it easy to clone a campaign and create variations for testing.

That’s how to add a newsletter popup form in WooCommerce

Adding a newsletter popup form to your WooCommerce store is an effective way to grow your email list, engage visitors, and convert them into loyal customers.

With MailOptin, the process is straightforward; from designing your WordPress popup to targeting the right audience and tracking performance.

Remember, success with popups isn’t just about adding one to your site; it’s about delivering value at the right time without disrupting the shopping experience.

We hope this article helped you learn how to add newsletter popup forms to your WooCommerce store.