You know why entrepreneurs and marketers swear by email marketing? Because the money is in the list. In fact, 59% of marketers have said that email is their biggest source of ROI. Needless to say, the more website visitors you can convert into email newsletter subscribers, the more you will be able to sell. Out […]
Category: Lead Generation
Email Marketing Strategy: What You Need to Do in 2024
An email marketing strategy is a clearly defined procedure or path that a marketer puts together to achieve a measurable marketing goal. The success of an email marketing strategy not only promotes a brand but also allows you to drive communication with potential leads and consequently increase revenue. It also allows business owners automatically carry […]
The Best Email Opt-In Strategies for eCommerce Bussinesses
If you are in the ecommerce industry, you have the opportunity to take advantage of email marketing opt-in strategies to increase sales for your business. There are so many avenues which you can explore and leverage for marketing. With over 72% of americans still using emails for communication, it remains a strong channel for communicating […]
10 Ways to Optimize Your Email Optin Forms for Better Results
Email marketing has become an important part of marketing for any business. A survey by Litmus buttresses this, where customers ranked emailing as the most relevant marketing channel for the next 10 years. Email marketing begins from capturing leads and converting them to paying customers. The most important, in this chain is capturing the lead. […]
Double Opt-in vs Single Opt-in: Myths, GDPR, Advantages & Disadvantages
Since the GDPR was enacted on April 6th 2016. Businesses have moved back and forth on deciding on which opt-in method might be the best for them. The indecision stems from the fact that there is no clear cut rule. After a ton of research and review of case studies, this article gives you the […]
How to Optimize Your Website That Can Double Your Leads
Generating leads is an important aspect of marketing that must be frequently updated and optimized for the best results. A lead is someone who has shown interest in your product or service either through visiting your website, asking questions about your product, testing your demo or viewing your pages. That person has the potential of […]