How to Create Omnisend Opt-in Forms in WordPress to Capture Leads

Omnisend is a leading marketing platform for e-commerce and email marketing.

In this tutorial, we will learn how to integrate MailOptin with Omnisend so you can start capturing and saving leads with conversion-optimized email sign-up forms (AKA opt-in forms) to your account.

First, please make sure you’ve connected Omnisend in MailOptin.

Then go to the Optin Campaign page and click the Add New button at the top to create an optin form.

Enter a title for the campaign, select the optin type (for this tutorial, we’ll choose Lightbox), and click the optin form design you want.

You will then be redirected to the form builder, with options and the flexibility to customize the optin form to your heart’s content.

MailOptin WordPress Optin form builder

See: Adding Extra Fields to Your Optin Form

After customizing the form, open the Integration panel and select Omnisend as the integration. You can specify tags to assign to leads and map custom fields.

There’s also the option to enable sending welcome emails to new subscribers.

To get the opt-in to display on your site, toggle the activate switch ON at the top (close to the “Save Changes” button).

Navigate to the “Display Rules” panel. If you want the opt-in form to be displayed everywhere (all pages) of your WordPress site, check “Globally load optin” Otherwise, use the page-level targeting and triggers to determine how and where the opt-in will be shown on your site.

MailOptin display rules and targeting Page level targeting of optin forms

Finally, save the changes. Preview your website, and you should see the optin displayed. If it doesn’t show up, clear your website and browser cache.

You can follow the guide below to learn how to create other popular email opt-in forms. And remember to select Omnisend in the Integration panel.

Tags: Omnisend