How to Connect WordPress to Ortto

Do you want to connect WordPress to the Ortto marketing automation and  CRM platform?

Ortto is a customer data and marketing automation platform that combines CRM, email marketing, and analytics to help businesses personalize customer journeys and drive engagement. With its visual automation builder and unified customer data platform, Ortto enables teams to create targeted campaigns, track behavior, and optimize conversions seamlessly.

MailOptin offers seamless integration with Ortto, allowing you to add WordPress users, leads, and email subscribers to your Ortto contact list.

You can follow this article to learn how to integrate WordPress with Ortto using the MailOptin plugin.

Getting your Ortto API Credentials

MailOptin requires your Ortto API key and data hosting region to be integrated into your account. To get this information, follow the steps below.

Log in to your Ortto account.

Navigate to CDP > Data sources > New data source.

Select the Custom API (Advanced) menu item.

Enter a name for the Ortto API key and click the Create button.

You should now see the API key you created displayed to you.

To find the region where your Ortto account’s data is hosted, navigate to Settings > Privacy, Security & GDPR > Data Hosting.

Connecting Ortto to WordPress

After discovering the data hosting region and API key of your Ortto account, the next step is to use them to connect your WordPress website to Ortto.

Begin by navigating to MailOptin >> Integrations.

Open the Ortto Connection section, enter the API key you created, and select your account data region.

Finally, hit the “Save Changes” button.

We hope this article helped you learn how to connect WordPress to Ortto so you can start syncing your users, leads, and subscribers to your contact list in Ortto.