Top 10 Lead Generation WordPress Plugins Compared

Lead generation is a highly effective marketing tactic that converts your website visitors into potential customers.

There are many ways to generate leads. You could do it by collecting emails addresses through a newsletter or by encouraging visitors to engage in a live chat among other things. In this article, we are listing down 10 lead generation WordPress plugins that will help you collect leads in different ways.

Some of the plugins offer a complete suite of tools while others specialize in meeting specific needs. For instance, while MailOptin offers you a complete email marketing solution, OneSignal offers only push notification services.

Take a quick look at the 10 lead generation WordPress plugins along with what they specialize in:

  1. MailOptin – Email marketing
  2. HubSpot – All-in-One marketing
  3. Popup Maker – Popups
  4. Thrive Architect – Landing page
  5. Hello Bar – Notification bar
  6. Gravity Forms – Form builder
  7. 3CX – Live chat
  8. OneSignal – Push notification
  9. Yoast – SEO optimization
  10. Analytify – Lead magnet tracking

Now, let’s dive into each of these tools and look at their offerings.

Top Lead Generation WordPress Plugins

1. MailOptin

MailOptin is a comprehensive lead generation WordPress plugin. It helps convert visitors who are likely to abandon your website without making any purchase into subscribers. With MailOptin, you can create email opt-in forms and set up automated welcome emails. The best part? You can operate the plugin from within the WordPress dashboard.

When you are building the email opt-in form, there are multiple display options to choose from like lightbox popup, notification bar, slide-in, inline, sidebar, etc. You can even dictate when the opt-in forms appear based on time spent on the site, pageview, scrolling behavior, new vs. returning visitors, etc. To ensure high conversions, MailOptin offers a DisplayEffect that helps draw attention to the form by using animation effects.

Since MailOptin is a complete email marketing solution, you can use the tool to send automated emails and newsletters to subscribers and even WordPress users.



There is a free version of the plugin with limited access to its features. The premium version starts at $79 for 1 website.

2. HubSpot

HubSpot is an all-in-one marketing tool that helps your business grow. You capture and manage leads, send automated marketing emails, incorporate customer service like a live chat without installing too many plugins on your WordPress website.

As for lead generation, HubSpot has a drag and drop form builder that you can use to create opt-in forms and set display rules based on visitor behavior. The plugin keeps a detailed record of all your subscribers which you can use for other marketing campaigns.


  • Drag and drop form builder
  • Drag and drop email builder
  • Pre-build email templates
  • A/B testing and email tracking
  • Contact management
  • Built-in analytics
  • Live chat


The free version offers limited access to the plugin. And the premium version starts at $45 per month.

3. Popup Maker

Popup Maker is designed to do one thing very well: convert your website visitors into subscribers and customers.

The plugin helps you capture leads with different types of interactive popups like email opt-in popups, content upgrade popups, exit-intent popups, floating bar popups, floating bar popups, slide-outs, etc. You also have the option to trigger the popups based on user actions & events.


  • Multiple types of popups
  • Customize popups
  • Popup triggers
  • Conversion analytics
  • Form integrations
  • Apply animation
  • Mobile responsive


The free version of the plugin offers many of the features we just listed but to get access to the complete list of features you need the premium version that begins at $87.

4. Thrive Architect

Landing pages are effective in collecting leads because it offers a distraction-free environment. And Thrive Architect is one of the best landing page builders out there. It offers 300+ templates to get your landing page up and running in no time. But if you want to create a page from scratch then you can utilize Thrive Architect’s drag and drop editor.

Using this plugin you can even create opt-in forms with effective conversion elements like countdown timers, testimonials, customizable CTA buttons, gated content, styled lists, pricing tables, guarantee boxes, among other things.


  • 300+ landing page templates
  • Frontend editing
  • A/B testing
  • Mobile responsiveness
  • Preview pages on different screen sizes
  • Pre-built conversion elements


Thrive Architect is a part of Thrive Suite which that be bought at $90. You will have to renew your subscription every quarter.

5. Hello Bar

The Hello Bar is another popular opt-in form builder and it’s created by Neil Patel, the most popular digital marketer.

This tool specializes in creating opt-in forms like top bar, slide-ins, alert bells, full pages welcome mats, etc. You will have the ability to customize the colors, size, and style of the forms. You can even modify the display rules and A/B test the forms to figure out how to reduce cart abandonment.


  • Exit-intent popups
  • A/B testing
  • Target specific users
  • Track and analyze performance
  • Create custom reports
  • GDPR and Google SEO compliant


The free version can be used but there are limits on the number of pop-up forms that can be created among other things. The premium plan starts at $29 per month.

6. Gravity Forms

Gravity Forms is more than your typical contact form builder. It’s a great lead generation WordPress plugin that integrates very well with other marketing solutions.

Using Gravity Forms you can create unlimited opt-in forms and utilize features like file uploads, conditional logic, etc. You also have the ability to create quizzes, polls, and surveys. Other Gravity Form features include foreign language support, saving form entries, the ability to apply custom CSS, and much more.



Gravity Forms is a premium product and the basic subscription starts at $59 for a single website.

7. 3CX Live Chat

As the name suggests, this one’s a live chat plugin that enables you to talk to your visitors in real-time and collect leads.

3CX has a lot to offer. Using this tool you can add unlimited agents, transfer chats to other agents, set up departments, customize the chatbox, store messages offline, set up desktop notifications, etc.

The best part? You can enable all these powerful features without slowing your website down because the plugin runs on 3CX’s cloud servers.


  • Quick set up
  • Runs on cloud servers
  • Pre-defined responses
  • Chat reports
  • Customizable chatbox
  • Create surveys and polls
  • Store messages offline
  • Compatible with translation & cache plugins


3CX is free for a year, after which you will need to become a paid subscriber. The premium plan begins at $100.

8. OneSignal

Sometimes website visitors are simply exploring possibilities and are not ready to make purchases. In such cases, a browser push notification tool like OneSignal is useful. With OneSignal, you can prompt visitors to subscribe, and then you can get those leads to revisit and convert.

OneSignal supports all popular browsers like Chrome, Safari, Opera, Microsoft Edge, and Firefox. You can use it to schedule notifications to be sent as reminders.


  • Works on all major browsers
  • Automated notifications
  • Scheduled notifications
  • Customize prompts
  • A/B testing
  • Real-time analytics
  • Send notifications to targeted visitors


You can use the free version with limited features or you can access all the features with the premium version that begins at $9 per month.

9. Yoast

Yoast is the most popular SEO optimization plugin. It enables WordPress website owners to optimize their website which leads to higher organic traffic and lead collection.

As soon as you install the plugin it automatically improves the technical SEO of your website. It prompts you to create a title and meta descriptions for better branding. When you write an article, the tool helps you craft it for both the reader and the search engine.


  • SEO analysis
  • Readability analysis
  • Language support
  • Google preview
  • Social preview
  • Schema blocks for FAQ, How-to, etc


Yoast has a free version which is often enough for most websites. But if you operate a large site with tons of content, the premium version will help you stay on top of things. The premium plugin starts at $89.

10. Analytify

Analytify is a lead tracking plugin. It connects your website with Analytify thus enabling you to track your site’s performance without leaving the WordPress dashboard.

Analytify is specifically helpful for anyone running a WooCommerce store. It displays all important WooCommerce metrics like conversion rates, the number of people who clicked “Add to Cart,” vart abandonment URL, average order value, etc on a single dashboard.


  • Custom post type analytics
  • Social media stats
  • Real-time stats
  • Frontend reporting
  • E-Commerce tracking
  • Automated email reports


There is a free version that you can immediately install on your website. The premium version costs $59 for a single site.

That’s it, folks! With that, we have come to the end of the lead generation WordPress plugin list.


As you can see, every plugin listed in this article has a different set of features. While you may not need all of them, you can use a combination of a few. That said, it’s worth emphasizing that the MailOptin plugin is a must-have because it’s built to collect leads and much more.

Give MailOptin a try. 

Lead Generation & Email Automation Plugin

Install MailOptin today to convert your visitors to email subscribers and engage them with automated newslettersbwhenever you publish new blog posts.