How to View Optin Campaign Reports in Google Analytics

Do you want to view your optin campaign reports in Google Analytics and learn how to make sense of your lead capture data?

Tracking the performance of your optin campaigns is crucial for understanding user behavior and optimizing your lead generation strategies. Integrating MailOptin with Google Analytics provides advanced reporting capabilities and delivers in-depth insights into impressions, conversions, and top-performing pages on your website.

This guide will walk you through connecting MailOptin with your Google Analytics account and where to find detailed statistics, including impressions, conversions, and top-performing pages.

Connecting MailOptin with Google Analytics

Firstly, ensure you’ve installed your website’s Google Analytics tracking code. If you haven’t, follow our guide on how to install your tracking code on WordPress.

Next, in your WordPress dashboard, go to the Integrations page by clicking “Integrations” in the MailOptin menu.

Open the Google Analytics section, check Activate, and save the change.

To view the optin campaign reports on the Google Analytics Dashboard, you can log into your Google Analytics account.

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Navigate to Reports » Life cycle >> Engagement » Events.

To view your optin campaign impressions, click on the “mailoptin_impression” event to see a list of your optin campaigns and reported appearances.

To see a report of your optin campaign conversions, on the Events page. Click on “mailoptin_conversion“.

Still, on the “mailoptin_conversions” event page, see the “MAILOPTIN OPTIN LEAD” card to see a list of all leads captured.

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Navigate to Behavior » Events » Overview.

Selecting Top Events instead will show a table view of all events.

The Total Events column shows the combination of impressions and conversions accrued by each optin campaign.

To further refine the data, you can choose a specific campaign to filter the data by. For example, we’ve selected the “Download LITE version” by clicking its title.

How to View All Campaigns’ Conversion Data

To see all your campaigns’ complete information at a glance, start by navigating to Behavior » Events » Top Events in Google Analytics.

Click on the Secondary dimension button to reveal a list of additional data points that can be added to the table.

From this list, choose Behavior, which will reveal a sub-menu of options. Select Event Action. This will cause the page to refresh, and the numbers for Conversions and Impressions will be added to the table for each of your campaigns

How to View Data by Traffic Source

To view and compare your a based on traffic source, navigate to Behavior » Events » Top Events.

Click on the Secondary dimension button to reveal a list of additional data points that can be added to the table.

From this list, choose Acquisition then Source or Source / Medium.

Connecting MailOptin with Google Analytics gives you powerful insights into your opt-in campaign performance beyond basic conversion metrics.

Now you can make data-driven decisions about your lead generation strategies by analyzing user behavior, identifying top-performing pages, and understanding how visitors interact with your optin forms.

We hope this guide has helped you learn how to view optin campaign reports in Google Analytics. If you have any questions or need assistance, contact our support team.