How to View Optin Campaign Reports in Google Analytics

When integrated with Google Analytics, MailOptin allows you to view advanced reporting and detailed data on how your lead capture or optin campaigns are performing.

This guide will show you how to connect MailOptin with your Google Analytics account and show you where to find impression, conversion and top performing pages statistics.

Connecting MailOptin with Google Analytics

Firstly, you’ve installed Google Analytics tracking code on your website. If you haven’t, there are many WordPress plugins that can help.

In your WordPress dashboard, Go to the Integrations page by clicking “Integrations” in MailOptin menu.

Open the Google Analytics section, check Activate and save the change.

Viewing Reporting in Google Analytics Dashboard

Log into your Google Analytics account.

Navigate to Behavior » Events » Overview.

Selecting Top Events instead will show a table view of all events.

The Total Events column shows the the combination of impressions and conversions accrued by each optin campaign.

To further refine the data you can choose a specific campaign to filter the data by. Here we’ve selected the “Download LITE version” by clicking its title.

How to View All Campaigns’ Conversion Data

To see the total information for all of your campaigns at a glance, start by navigating to Behavior » Events » Top Events in Google Analytics.

Click on the Secondary dimension button to reveal a list of additional data points that can be added to the table.

From this list, choose Behavior which will reveal a sub-menu of options. Choose Event Action. This will cause the page to refresh and now the numbers for Conversions and Impressions will be added to the table for each of your campaigns.

How to View Data by Traffic Source

To view and compare your a based on traffic source, navigate to Behavior » Events » Top Events.

Click on the Secondary dimension button to reveal a list of additional data points that can be added to the table.

From this list, choose Acquisition then Source or Source / Medium.