MailOptin: Best Emma WordPress Plugin

Create email sign-up forms in WordPress that integrate with Emma. Connect WooCommerce and various contact form, membership, and LMS plugins to your Emma account.

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Emma Signup Forms. Done Right

Your Emma WordPress plugin should do two things well: connect without hassle and give you enough control to build the form experience your audience actually deserves. MailOptin does both, letting you create lead capture forms on your WordPress site that feed directly into your Emma audience, contact, or email list.

MailOptin optin types

Multiple Optin Displays

  • Popups: Emma forms appear over your website content to grab your website visitors’ attention.
  • Notification Bar: Floating notification bar with a Emma form that attaches itself to the top or bottom of your website.
  • Slide-In: Emma form that slides into view from the bottom left or right of your website.
  • In-Post: Emma form that appears before, middle, or after post content.
  • Widget / Embedded: Emma form that appears on your website sidebar or anywhere as a widget or block.

Target Smarter with Emma and MailOptin

  • Scroll Trigger: Display Emma signup forms to users after scrolling down your website.
  • Time on Site: Show your WordPress form connected to Emma to users who have been on your site for a while.
  • Pageviews: Show your offer and the Emma lead form to users after they view a specific number of pages.
  • AdBlock Detection​: Detect AdBlock users on your WordPress site and convert them into Emma subscribers.
  • Many more: More display and targeting rules include referrer, query string, cookie, and device detection.
MailOptin optin types

The Best Emma WordPress Plugin

Scale Marketing With Our Emma Integration

MailOptin integrates WordPress with Emma, making it easy to add new subscribers from your created optin forms. It automatically sends leads, tags, contact information, and custom data directly to Emma.

Connect Optin Forms to Emma

Add a Emma integration to your WordPress optin form created with MailOptin and send subscriber data to your email list with every submission.

Custom Fields Mapping

Easily connect form fields to Emma custom fields to make sure data is sent correctly for better targeting.

Add Tags Automatically

If Emma supports it, assign one or more tags to new subscribers after they submit the form.

Select List to Join

Let your leads, contacts, or registering users select the Emma audience or email list they want to subscribe to.

Double Optin Support

If Emma supports it, enable confirmation emails for each subscriber to ensure they have actively opted in.

Content Locking

Restrict access to certain parts of your WordPress content for Emma subscribers only.

Common Use Cases of Emma Integration in MailOptin

Grow Your Emma Email List: Display targeted popups, slide-ins, notification bars, sidebar forms, and inline opt-ins to convert website visitors into email subscribers and customers

E-commerce Customer Engagement: Use the WooCommerce integration to target customers with specific offers and Emma signup forms based on their cart contents, purchase history, or total spending, enhancing customer loyalty and driving sales

Sync Form Submissions to Your CRM: Connect Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Forms, Fluent Forms, Formidable Forms, WS Form, and other form plugins to automatically send new leads to your Emma account.

Automate Customer & Member Onboarding: Instantly add new WooCommerce customers, MemberPress members, Paid Memberships Pro subscribers, Ultimate Member users, GiveWP donors, and Easy Digital Downloads customers to your Emma email lists.

Nurture Students from Your LMS: Subscribe students from LearnDash, LifterLMS, and Tutor LMS to Emma and segment them based on their enrolled courses.

Emma & WordPress – Frequently Asked Questions

What is Emma?

Emma is an email marketing platform that helps businesses create, send, and optimize professional email campaigns. It offers customizable email templates, audience segmentation, marketing automation, and analytics to improve engagement and campaign performance.

How do I connect Emma to WordPress?

To connect Emma to WordPress, install and activate MailOptin, then connect your Emma account using an API key or OAuth. Next, create an email signup form or popup in MailOptin and select Emma as an integration. Once configured, new subscribers collected through your WordPress forms are automatically added to your chosen Emma list.

Do I need technical knowledge to use Emma in MailOptin?

No technical knowledge is required. The Emma integration in MailOptin is designed to be user-friendly, making it easy to set up and manage your data connections.

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