An email marketing strategy is a clearly defined procedure or path that a marketer puts together to achieve a measurable marketing goal. The success of an email marketing strategy not only promotes a brand but also allows you to drive communication with potential leads and consequently increase revenue. It also allows business owners automatically carry […]
Category: Email Marketing
10 Ways to Optimize Your Email Optin Forms for Better Results
Email marketing has become an important part of marketing for any business. A survey by Litmus buttresses this, where customers ranked emailing as the most relevant marketing channel for the next 10 years. Email marketing begins from capturing leads and converting them to paying customers. The most important, in this chain is capturing the lead. […]
Double Opt-in vs Single Opt-in: Myths, GDPR, Advantages & Disadvantages
Since the GDPR was enacted on April 6th 2016. Businesses have moved back and forth on deciding on which opt-in method might be the best for them. The indecision stems from the fact that there is no clear cut rule. After a ton of research and review of case studies, this article gives you the […]
Best Email Marketing Practices to Create Winning Campaigns
A survey by The Manifest found that 69% of businesses spend time and money on email marketing. This points to good news for the effectiveness of email marketing, but it also means you are competing for attention in people’s inboxes. With competition high, you want your emails to be at the top of their game. […]
How to Segment Your Email List with Tags for More Opens, Click-Throughs & Conversions
Email list segmentation is a unique and extremely powerful way of dividing your email list into groups, so as to reach a targeted audience and deliver more value. Normally, you will have different kind of people in your email list; these people were probably collected in a general pool. They have different interests and profiles […]
7 of The Best WordPress Plugins for Mailchimp
Mailchimp is a powerful email marketing platform. I believe you know that already. Probably that is why you’re reading this post on the best Mailchimp WordPress plugin. As long as you have a website, email marketing is a valuable strategy. You can use it to turn visitors into customers. Forget about the report from many […]