Sending Easy Digital Downloads Coupons to Email List Subscribers

MailOptin simplifies the process of sending coupon codes to subscribers who sign up for your email list, making it a useful solution for those whose email marketing software cannot send welcome emails. MailOptin supports various email marketing services, including MailChimp, Salesforce, Microsoft Dynamics 365, Drip, AWeber, ConvertKit, MailerLite, Constant Contact, GetResponse, Sendy, Campaign Monitor, ActiveCampaign, Brevo (Sendinblue), Gist, Klaviyo, Sendlane, Mailster, Vertical Response, Mailjet, HubSpot, Ontraport, Moosend, MailPoet, Zoho CRM, Zoho Campaigns, Keap Max Classic (Infusionsoft), HighLevel, Omnisend, Flodesk, Benchmark Email, SendFox, iContact, Mailgun, E-goi, SendGrid Email Marketing, GoDaddy Email Marketing, weMail, FluentCRM, CleverReach, NewsMAN, Facebook custom audience.

You can also use MailOptin to send email campaigns right from your blog without leaving your website.

With MailOptin, you can send email campaigns directly from your blog without leaving your website. Coupons are a great way to reward existing customers and attract new ones, and with Easy Digital Downloads, you can create custom coupon codes to share online, in newsletters, or personal emails to clients.

Let me walk you through the process of sending an Easy Digital Downloads coupon to email subscribers using MailOptin.

Firstly, ensure you have MailOptin installed and activated on your WordPress site.

How to Create Easy Digital Downloads Discount Code

If you already have your discount code, you can ignore this step. However, if you don’t know how to create discount codes with Easy Digital Downloads, follow the steps below.

EDD comes with a built-in coupon feature. From your WordPress dashboard, you can go to Downloads » Discounts » and Add New:

Adding new EDD coupons or discount codes in WordPress.

Create a Name for your coupon, a Code to be provided by the customer, and a coupon Amount (flat rate or percentage off):

The new coupons and discount codes WordPress screen.

You can modify a handful of controls to customize the discount code terms and usage restrictions. These includes:

  • Download Requirements to limit the discount code to specific products (if left blank, all your products can have this discount code applied to them)
  • Excluded Downloads for any products you want to exclude from this discount
  • Start Date and Expiration Date to restrict the discount to certain dates
  • Minimum Amount to require customers to spend above an amount before being eligible for the discount code
  • Maximum Uses to limit the discount code to a certain number of customers (such as the first 10)
  • Use Once Per Customer to set the usage limits to one use per customer

When you’re done, click on the Add Discount Code button at the bottom of the screen.

Sending Easy Digital Downloads Discount Codes

MailOptin’s autoresponder automatically sends welcome emails to subscribers immediately after they signup for your list. This can be useful if your email service provider does not have this automation.

Even if your email marketing software has an automatic email after-signup feature, instead of sending a generic email to all users, you can use our autoresponder to send Easy Digital Downloads Coupons to your subscribers based on the opt-in campaign they signup from.

To set up an autoresponder, create an opt-in campaign if you don’t have one already or edit an existing one.

Open the After Conversion panel and click the “Configure Autoresponder” button.

Autoresponder configure button

Now, activate the autoresponder and set up the content of the email; include your Easy Digital Downloads Coupon Code in the mail. The user interface is intuitive and easy to set up.

WordPress autoresponder powered by MailOptin plugin

You can personalize the autoresponder email using the following tags.

  • {{first_name}} : First name of the subscriber.
  • {{last_name}} : Last name of the subscriber.
  • {{email}} : Email address of the subscriber.
  • {{site_name}} : Site title or name.

Don’t forget to save the changes when you are done.


MailOptin has an autoresponder feature that can send welcome emails to new subscribers, including your coupon code. The autoresponder is based on the opt-in campaign that the subscriber signs up for.

To set up the autoresponder, you can create or edit an opt-in campaign, activate the autoresponder, and customize the email content using subscriber information such as their first and last name, email address, and discount code for your website.

Ultimately, MailOptin can assist you in enticing online shoppers by sending them coupon codes for Easy Digital Downloads.

Lead Generation & Email Automation Plugin

Install MailOptin today to convert your visitors to email subscribers and engage them with automated newslettersbwhenever you publish new blog posts.