7 Ways to Improve Exit Intent Popup Conversion Rate - MailOptin

7 Ways to Improve Exit Intent Popup Conversion Rate

Many people describe popups as annoying, irritating and counterproductive. That is true for some cases. But, they work!

Does that mean you should not use them?

No. Not really.

For some people, no matter what you do popups will always be annoying, irritating and counterproductive. Those kind of people, there is nothing that you can do about them. However, there are ways that you can make popups less annoying and achieve your goal.

In this post, I will try to explain to you ways you can implement a different kind of popup called “exit intent” popups with fewer negative feedbacks.

What is an Exit-Intent Popup?

Popups are boxes or messages that appears over the traditional content on a web page.

For instance, you could visit a website and see a popup similar to the one below.

Do you see that “X” in the top right-hand corner? That’s your first clue that it’s a popup. If you’re not interested in having a free MailOptin plugin, you can click the “X” and restore the page to its normal appearance.

These types of popups generally appear as soon as you arrive at a site — or on a time delay. They are often restricted to first-time visitors or to people who have not visited in a long time.

An exit-intent popup serves the same purpose, but it has a different mechanism of action. Instead of appearing immediately, it appears only when it’s a user is attempting to close out the browser or leave the page.

To see an example of an exit popup, visit this exit-intent page.

The popup invites me to get a special offer that I won’t find ever on the blog. I can get that by providing my contact information.

Common Ways to Use Exit Intent Popups

Exit-Intent Popups can be used to promote numerous offers:

Essentially, you can use exit-intent popups for any purpose that might help you acquire or retain more customers.

However, you have to keep two things in mind:

  1. People access and exit a website for different reasons; and
  2. Some people really hate popups.

You can’t do anything about the latter group. They exist. But you can improve the popup experience to help endear prospects to your offer.

Ways to Improve Exit Intent Popup Conversion Rate

1. Offer Free Shipping on All or Certain Purchases

People like free things, and free shipping is something a lot of people want whenever they buy something online. If your store is involved in selling goods that can be shipped, it will be a good idea to offer free shipping whenever a customer abandons cart, or when they are about to leave your site.

Instead of free shipping you may provide a discounted offer to such people to encourage them to make a purchase.

If you sell less-expensive items, consider offering free shipping as long as the shopper spends more than a certain amount.

It’s not only a way to overcome the shipping obstacle, but also a way to encourage people to buy more products in the same transaction.

2. Create Scarcity and Urgency Behind the Offer

Probably you have heard of “impulse buys”. You are standing by a shop window, and you see your favorite T-Shirt. It is remaining only one on the stand. You may not have planned to buy the shirt at the moment, however, since it is the last one, you may decide to make the purchase.

Impulse buys are made without much consideration. So are scarcity buys. You can recreate that same phenomenon in an online store by incorporating scarcity or urgency into the offer on your exit popup.

For instance, you could offer a 20 percent discount on the visitor’s next order if he or she places it within 24 hours. This means that, if the visitor doesn’t act soon, he or she misses out on the discount for good.

Make sure you’re telling the truth — fake scarcity will only annoy your prospects — but use it liberally when you get the chance.

3. Use the Word “Wait” on Your Exit Popups

The word “wait” is sort of like the word “stop.” It commands attention. It is easy to grab someone’s attention when you use the word.

When you ask someone to wait, you send the subtle message that you’re about to share something they want to know. It’s psychological marketing at its finest.

Consider using that single word as your headline on the popup. Other trigger words and phrases could include stop, hold on, before you leave, hang on, or don’t miss this.

Trigger words should appear in bold, high-contrast print to make sure they’re obvious.

4. Use Humor When Appropriate

There’s nothing wrong with a little humor–joke here or there is good. However, you ought to be cautious with this. It can either work for you or against you if you make a joke and no one understands it.  The bottom line is that, you can increase or crush your conversions with a joke.

However, if you can incorporate tasteful, relevant humor into your popup, do so. It shows off your brand’s personality.

5. Incite Your Visitors’ Curiosity

Curiosity is powerful thing. You can use it to command consumers’ attention. Once you have it, you can present your offer in an intriguing way. You must do it right.

If you know your audience well, then you have numerous opportunities to incite curiosity, whether you lead with a fun fact or interesting statistic or present the visitor with a humorous image.

A promise can also inspire curiosity. You can help your customers achieve a specific target in their sales if you are good at doing that. With a promise you can incite their curiosity.

6. Ask Your Visitors’ Opinions

Your visitors can feel involved when you ask their opinion about a decision your business is about to make. You can do that with an exit-intent popup.

Use your exit popup to invite people to share their feedback. It could be a survey, poll, or even an email. Let your audience know that you’re interested in hearing what they think and feel.

People like to talk about what they think. They love it when brands want their opinions.

7. Offer a Discount or a Free Sample

There are two words consumers love more than any other when it comes to shopping: free and discount. Free is obviously preferable, but we’ll take a 70-percent-off coupon code if that’s what you’re offering.

I mentioned before that exit-intent popups often work because they give the visitor incentive to go back to the page and reconsider leaving. If the prospect has been considering purchasing one of your products, you want to push that person toward the sale.

A discount and Free Sample are great ways to do that. You are literally saying, “Okay, maybe that price point scared you a bit, so let me remedy the situation.” If you sell a digital product or a service, you could offer a free sample of the product or a free consultation.

It’s not just about ingratiating yourself to your prospects. It’s about demonstrating as much value as possible. If prospects perceive value, they’ll want to buy from you.


Just remember that too many options will overwhelm your visitor. Keep it as simple as possible — one offer per popup.

How your popup looks can also impact conversion rates. Test elements like colors, contrast, images, and leading lines to figure out what works best.

Most of all, don’t be afraid to combine a few of these hacks to make your popups even more effective. Exit popups need refinement because every business’s audience is different.

What kind of exit popup are you going to create with MailOptin?