7 of the Best WordPress Popup Plugins

Popup plugins can be annoying, disruptive and invasive. Sometimes they can be “In your face”.  That may be true, but popup forms do not always have to be that bad.

Despite their negative reputation, popup forms can bring conversions. That is the good thing about them.  Don’t sacrifice high conversion potential for user experience.  There are ways to leverage the high-conversion abilities of popups. You can do that without annoying your users or driving them away.

In this post, we’ll look at some of the best WordPress popup plugins. You can setup engaging and beautiful popup boxes that will increase conversions.

Yet, before we look at the tools, let’s look at the features to determine which is the best for your specific need is.

The many features that some popup plugins offer should not sway you. The most important features to watch out for are targeting and trigger options.

Targeting refers to the location on your website where the popup will appear. This includes geolocation, traffic source, page-level targeting, and device.

Triggers are those things that must happen before the popup will appear. Some of these include, page entrance, scroll depth, clicks, time on page, and my favorite, exit intent.

If you want a boost in your lead conversions, then have a few popup forms on your WordPress website. This is something you should not ignore. Here are 7 of the best WordPress popup plugins to help you get started.

  1. MailOptin

MailOptin uses the WordPress Customizer that you already know and love. It’s easy to build beautiful, high-converting, lead generation forms. You can build optimised popup forms to get users to take action.

This plugin comes with a built-in analytics and A/B split testing. It can integrate with a dozen of email service providers like MailChimp, AWeber, etc.

Its anti-adblocker technology lets you show your popups, even to visitors who use ad blockers. It offers page-level targeting, and trigger options include scroll depth, time on page, exit intent, and user inactivity.

MailOptin, unlike most plugins makes you money. When done right, you can see an instant lift on driving subscribers and sales.

It is has a free version yet to get the best of it, you should go for the paid version which starts at $67/year.

  1. Ninja Popups

CodeCanyon’s top selling plugin is Ninja Popups. It has over 70 templates and animation effects to choose from, with a drag-and-drop popup builder.

Ninja Popups lets you create all kinds of popups, such as video display and social sharing boxes. That is if you want more than forms.

For $26 you can grab the premium version which offers you some creative freedom for the price. There is also a free version of the plugin.

  1. Elementor Popups

Like many other popup plugins, Elementor Popups offers variety of popup forms like fly-ins and full-screen overlays. As easy to use as the page builder, you can create popup forms within the page builder’s interface. It is easy to style your forms, insert buttons, apply countdown timers, email optin forms, and more.

It has more than 100 beautiful form templates you can choose from and allows you to create specific page targeting options with several triggers such as click, time, scroll, inactivity and exit intent.

The spoiler is that it doesn’t come with an in built analytics or A/B split testing. The popup builder is only available if you buy the pro version at $49 per site, but the Elementor page builder plugin is free to use.

  1. Popups

Popups is our next plugin to look at. It is compatible with many form plugins, but those integrations need to be configured using AJAX.

It offers WordPress specific targeting options, using AND/OR rules and criteria such as page, referrer, user activity and logged-in status, and device. Trigger options include timing, scroll depth, exit intent, and specific page elements.

Popups plugin has a free version, but for more functionality, you can purchase a single-site license for $39

  1. PopUp Domination

PopUp Domination has not stopped making the right updates to stay competitive on the market, though it is one of the oldest popup tools out there. It has a simple visual interface that makes it easy to customize any of its over 100 pre-built templates.

With Popup Domination you can show your popup to different users based on user inactivity, time on page, click, exit intent, mouse hover and total time on site. Its advance targeting options include traffic source, geolocation and device.

If you have very few sites with big traffic volumes, this may not be the best plugin for you because of its pricing structure. You are charged on the total number of views your popups get across all your websites, instead of being charged to have access to more features.

  1. Popup Maker

Popup Maker is flexible in terms of what you can create. You can build notification boxes, video light-boxes, and create cookie notices. This is besides its main function, which is to create optin forms.

Its strongest feature is its ability to integrate with WooCommerce. This lets you target users based on their purchase data, shopping cart items, and more. But, it is less friendly to use because of its lack of a visual editor.

  1. Popup Builder

Popup Builder lets you create custom animation effects by inserting any type of content into your popups. It offers features like user retargeting, automatic closing, and time delay triggers, as well as integrations with email service providers MailChimp and AWeber.

Popup Builder plugin is free, just like Popup Maker. But you will need to purchase extensions for additional functionality.

Individual extension prices vary between $5 and $15. You can get the full bundle starting at $49/month.


Popup plugins can boost your conversion rate and even sales. The above list can help you make an informed decision on which plugin to get started with. We however recommend MailOptin.

Lead Generation & Email Automation Plugin

Install MailOptin today to convert your visitors to email subscribers and engage them with automated newslettersbwhenever you publish new blog posts.