An abandoned cart is an unavoidable challenge that every eCommerce business has to face. A whopping 70% of shoppers will end up abandoning their cart. However, marketers have found the best ways to get them back to checking out. Irrespective of the plethora of reasons that shoppers have for not checking out, sending an email […]
Category: Email Marketing
4 Reasons Why You Should Send a Welcome Email to New Subscribers
With an online business, you don’t have a brick and mortar building that you can place a “welcome” mat in front of. Or have front-of-house staff greeting customers when they come in. But with a welcome email, you can (almost) achieve the same effect. Look at it this way – when someone signs up to […]
How to Use Tripwire Marketing to Boost Conversion Rate
Are you struggling to sell your products and services? Every business can always use a conversion boost. Tripwire marketing accelerates your efforts to convert leads into paying customers. Many businesses have been using it as a core part of their marketing strategy as it works well for both offline and online businesses. In this article, […]
Email Workflow Strategies and How They Can Increase Sales
During lead generation, implementing the right strategy to maximize your email list is very important to get the most out of your marketing efforts. An effective strategy you can implement is creating email workflows. What Is an Email Workflow An email workflow is a sequence created to send out automated emails that have been triggered […]
Effective Email Marketing During Covid-19: Tips and Examples
The Covid-19 pandemic has had a huge impact on all of our lives in the past few months. The economy and consequently businesses across the world have been widely affected. In these troubled and uncertain times, keeping positive and staying hopeful is only apparent as all businesses must adopt new ways to keep offering needed […]
6 Ways of Improving Email Open Rate
There can be a lot of noise in customers’ inboxes today. If you manage to get your messages in front of a lead then there is still no guarantee that they will open it. In GetResponse’s 2019 Email Marketing Benchmark Report the average email open rate for all industries was 22.15%. How does your business […]