An abandoned cart is an unavoidable challenge that every eCommerce business has to face. A whopping 70% of shoppers will end up abandoning their cart. However, marketers have found the best ways to get them back to checking out. Irrespective of the plethora of reasons that shoppers have for not checking out, sending an email […]
The Ultimate Guide to Building Landing Pages That Rank in Google
Let’s face it. Landing pages are usually never designed to rank, but only to convert your visitors into customers. And most marketers find that designing a landing page for conversions and designing a landing page to rank in search engines are two very different things. But are they? Sure, you can’t expect to have the […]
4 Reasons Why You Should Send a Welcome Email to New Subscribers
With an online business, you don’t have a brick and mortar building that you can place a “welcome” mat in front of. Or have front-of-house staff greeting customers when they come in. But with a welcome email, you can (almost) achieve the same effect. Look at it this way – when someone signs up to […]
How to Use Tripwire Marketing to Boost Conversion Rate
Are you struggling to sell your products and services? Every business can always use a conversion boost. Tripwire marketing accelerates your efforts to convert leads into paying customers. Many businesses have been using it as a core part of their marketing strategy as it works well for both offline and online businesses. In this article, […]
Email Workflow Strategies and How They Can Increase Sales
During lead generation, implementing the right strategy to maximize your email list is very important to get the most out of your marketing efforts. An effective strategy you can implement is creating email workflows. What Is an Email Workflow An email workflow is a sequence created to send out automated emails that have been triggered […]
How to Optimize Landing Pages for Conversion
Whether the purpose of your landing page is for lead generation, selling products or something else, conversion rate is important. It’s likely that you’ve invested money and time to get leads to your landing page. If it’s not converting as many people as possible, then you need to fix this sharpish. A study by WordStream […]
