During lead generation, implementing the right strategy to maximize your email list is very important to get the most out of your marketing efforts. An effective strategy you can implement is creating email workflows. What Is an Email Workflow An email workflow is a sequence created to send out automated emails that have been triggered […]
How to Optimize Landing Pages for Conversion
Whether the purpose of your landing page is for lead generation, selling products or something else, conversion rate is important. It’s likely that you’ve invested money and time to get leads to your landing page. If it’s not converting as many people as possible, then you need to fix this sharpish. A study by WordStream […]
How to Use 2-Step Optin to Convert Visitors to Leads
The Two-step Opt-in has been around for some time now and marketers who have taken advantage of them have seen an exponential increase in website traffic conversion. Email marketing is a valuable aspect of marketing and one of the best ways to build your email list is by getting your website visitors to subscribe to […]
6 of the Best WordPress Notification Bar Plugins
The benefits of a notification plugin on your website are many. However, many complain that it is annoying, and distracts visitors on your website. That will only happen if not used correctly. Notification bars are effective and can help display important messages across your site and also convert your visitors into customers. Google will penalise […]
Effective Email Marketing During Covid-19: Tips and Examples
The Covid-19 pandemic has had a huge impact on all of our lives in the past few months. The economy and consequently businesses across the world have been widely affected. In these troubled and uncertain times, keeping positive and staying hopeful is only apparent as all businesses must adopt new ways to keep offering needed […]
7 Ways To Boost Your Email Newsletter Signup Rate
You know why entrepreneurs and marketers swear by email marketing? Because the money is in the list. In fact, 59% of marketers have said that email is their biggest source of ROI. Needless to say, the more website visitors you can convert into email newsletter subscribers, the more you will be able to sell. Out […]