With an online business, you don’t have a brick and mortar building that you can place a “welcome” mat in front of. Or have front-of-house staff greeting customers when they come in. But with a welcome email, you can (almost) achieve the same effect. Look at it this way – when someone signs up to […]
How to Use Tripwire Marketing to Boost Conversion Rate
Are you struggling to sell your products and services? Every business can always use a conversion boost. Tripwire marketing accelerates your efforts to convert leads into paying customers. Many businesses have been using it as a core part of their marketing strategy as it works well for both offline and online businesses. In this article, […]
Email Workflow Strategies and How They Can Increase Sales
During lead generation, implementing the right strategy to maximize your email list is very important to get the most out of your marketing efforts. An effective strategy you can implement is creating email workflows. What Is an Email Workflow An email workflow is a sequence created to send out automated emails that have been triggered […]
How to Optimize Landing Pages for Conversion
Whether the purpose of your landing page is for lead generation, selling products or something else, conversion rate is important. It’s likely that you’ve invested money and time to get leads to your landing page. If it’s not converting as many people as possible, then you need to fix this sharpish. A study by WordStream […]
How to Use 2-Step Optin to Convert Visitors to Leads
The Two-step Opt-in has been around for some time now and marketers who have taken advantage of them have seen an exponential increase in website traffic conversion. Email marketing is a valuable aspect of marketing and one of the best ways to build your email list is by getting your website visitors to subscribe to […]
6 of the Best WordPress Notification Bar Plugins
The benefits of a notification plugin on your website are many. However, many complain that it is annoying, and distracts visitors on your website. That will only happen if not used correctly. Notification bars are effective and can help display important messages across your site and also convert your visitors into customers. Google will penalise […]