Adding Easy Digital Downloads (EDD) Customers to Email Marketing Lists

Are you looking to add Easy Digital Downloads customers to your email marketing lists?

Easy Digital Downloads (EDD) is a popular WordPress eCommerce plugin designed specifically for selling digital products. Whether you’re selling ebooks, software, or music, having a well-organized email list can help you engage with your customers, promote new products, and increase repeat sales.

MailOptin offers a seamless integration with EDD, allowing you to automatically add customers to your email marketing lists when their orders are completed, and even let them opt in during checkout. This guide details how to set up this integration.

Our supported mail marketing software includes MailChimp, Salesforce, Microsoft Dynamics 365, Drip, AWeber, Google Sheets, Kit (ConvertKit), MailerLite, Constant Contact, GetResponse, Sendy, Campaign Monitor, ActiveCampaign, Brevo (Sendinblue), Gist, Klaviyo, Sendlane, Mailster, Vertical Response, Mailjet, HubSpot, Ontraport, Moosend, MailPoet, Zoho CRM, Zoho Campaigns, Keap Max Classic (Infusionsoft), HighLevel, Omnisend, Flodesk, Beehiiv, Benchmark Email, SendFox, iContact, Mailgun, E-goi, SendGrid Email Marketing, Elastic Email, Encharge, weMail, FluentCRM, CleverReach, NewsMAN, Facebook custom audience..

Installing and Activating MailOptin

Before you begin, ensure that you have an active WordPress website with Easy Digital Downloads installed.

Next, purchase the MailOptin plugin. When done, log in to your WordPress dashboard, navigate to Plugins > Add New, upload the MailOptin ZIP file, and click Install Now.

Once installed, click Activate to enable MailOptin on your site.

Adding All EDD Customers to Your Email List

Now that MailOptin is activated, it’s time to add all EDD customers to a particular email list regardless of the product they bought.

To do this, go to Downloads >> Settings >> Marketing >> MailOptin

Select your email marketing software (e.g., Mailchimp, AWeber, MailerLite, etc.) and the email list to add customers to.

If you don’t use an email marketing service, you can save your customers in WordPress by selecting “MailOptin Leads” as your integration. Learn more about MailOptin Leads.

You can also pass additional or extra data about your customer besides their names and email addresses by mapping their billing and shipping data to the corresponding custom fields in your email marketing software.

Tags can be assigned to them.

Finally, save the settings so that every EDD customer, regardless of the product they purchased, is added to your designated email list.

Purchase of Specific Downloads or Products

To add customers who purchase specific products to specific lists or assign specific tags, open the product edit page in EDD.

Scroll to the MailOption sidebar metabox section. Select your email marketing software, the list to add them to, map custom fields, and the tags to assign to them.

When done, update the product settings to ensure that customers who purchase that specific download are automatically added to the correct list.

Setting Up the Newsletter Subscription Optin Checkbox

By default, MailOptin automatically subscribes customers to your email list after every successful order. Please follow the guide below to add an optin checkbox to the Easy Digital Downloads checkout page to ask for permission before adding them to your email marketing list.

Still on the EDD MailOptin settings page, change the Subscribe Customers setting to “Ask for permission,” configure the optin checkbox label, and set the checkbox default state.

Don’t forget to save your changes.

Once done, the checkout page will display an opt-in checkbox, prompting customers to join your email list.

Conclusion

By integrating MailOptin with Easy Digital Downloads, you can take your email marketing strategy to the next level, ensuring you not only grow your subscriber list but also nurture lasting relationships with your customers.

We hope this guide has helped you learn how to add Easy Digital Downloads customers to email marketing lists using MailOptin.

Start leveraging MailOptin today to transform your customers into dedicated brand advocates, ultimately driving sales and boosting the success of your digital products.