Business growth is critical for the success of all companies, especially for fueling your operations and enhancing products and services. If you want your business to be sustainable, increasing sales is one of the most important ways to propel its growth.

Attracting new customers is certainly important for business growth. However, converting your leads into customers is also crucial. If any of your users stop midway through their purchases, you might struggle to turn a profit.

Unfortunately, the average cart abandonment rate is a staggering 69.8 percent. Considering that e-commerce revenue will reach $5.4 billion in 2022, there’s a lot of potential money at stake.

These statistics could result in a massive loss of sales for your company. They can also be discouraging when you try to devise strategies to overcome cart abandonment.

Fortunately, you can use various targeting methods to address cart abandonment in your WooCommerce store. By examining the reasons for cart abandonment and adjusting your marketing tactics, you can convert more users into paying customers.

In this article, we’ll detail some straightforward strategies to boost sales in your e-commerce store using WooCommerce targeting. Let’s get started!

4 Ways to Boost Sales With WooCommerce Targeting

If you ever wanted to abandon items in your online cart, only to receive a promo code that made you continue your purchase, you have experienced targeting. You may think this is only a coincidence. However, when it comes to e-commerce, every step of the customer’s decision-making process is influenced by critical external factors.

So what exactly is WooCommerce targeting? It is a strategy that can increase sales from shoppers who have shown interest in your products. Furthermore, it can take various forms, such as coupon codes, pop-up messages, and email marketing.

Let’s take a look at four different ways to boost sales with WooCommerce targeting.

1. Display a Coupon Code When a User Tries to Abandon Their Order

Imagine a customer shopping in a physical shopping mall. They walk into a store, start filling their basket and proceed to the checkout. However, when they arrive, the items are more expensive than they were anticipating.

The same scenario can happen with customers using your WooCommerce store. However, they will most commonly abandon their purchases because of unexpected extra costs, such as shipping. Unfortunately, this also means you could lose multiple sales.

By using a discount code, such as a free shipping coupon, you can motivate customers to complete their purchases:

For this strategy to be effective, you’ll want to display the coupon code immediately when customers try to leave your store. Emailing them a voucher afterward may be less effective because they’ll have to navigate back to your shop.

Furthermore, displaying pop-ups is generally not enough. You’ll also have to make sure that your Call to Action (CTA) is clear so that people know what to do with your coupon code.

2. Add an Opt-in Form

An opt-in form is an element with multiple fields. Users must consent to enter their information and receive marketing materials, such as newsletters or product release emails.

You can incentivize customers to opt into your marketing by providing exclusive content or even discount codes:

Unfortunately, not all first-time visitors to your WooCommerce store will immediately buy products. In fact, 92 percent of users visit for different reasons, such as looking at your product range or comparing prices.

Therefore, you could be losing money unless you nurture these visitors. Persuading them to submit information via your opt-in forms could be the secret to converting them into paying customers.

When you have a visually appealing opt-in form that conveys clear benefits, you can encourage more sign-ups. With a service such as MailOptin, you can ensure that your opt-in form will be eye-catching and compel your visitors to sign up.

You might want to use the form as a pop-up, or place it in a permanent location on your home page. Whichever option you choose, an attractive and easily readable design is essential.

3. Leverage the Power of Pop-Up Forms

A pop-up is a browser window that appears while shoppers are on your site. It can provide valuable information that encourages people to purchase your products, access exclusive content, or take advantage of sales:

When you use a pop-up wisely, it can accelerate the growth of your email list. For example, you can incentivize customers with freebies, valuable tips, or detailed reports.

A pop-up can help you increase your conversion rates because it grabs people’s attention immediately. You can also choose to trigger a pop-up window after a certain amount of time if you want to appeal to users who are already interested in your content.

Additionally, you can customize pop-ups any way you want based on your current offer or sales goals. As such, you can try different messages and offers to see which ones have the best results.

4. Enable Notification Bars

Do you want to showcase a new product, convert more leads, or just make important announcements on your WooCommerce store? If so, a notification bar or slide-in can do wonders.

Notification bars are slim banners that sit at the top or bottom of your home page:

Through notification bars, you can alert your customers to new products and deals. They also enable you to promote time-sensitive discount codes and other offers to induce a sense of urgency.

Furthermore, notification bars can give you precious insight into customer behavior. By trying different message types, you can see which content is most appealing to your visitors.

You might want to consider using bright colors to make your notification bar stand out from the rest of your website. Moreover, using a carefully-crafted CTA can incentivize users to click on the promotional or informational link.

Conclusion

Cart abandonment represents lost sales for your company. Therefore, it is one of the most serious problems that can stunt your business’ growth. Fortunately, you can use WooCommerce targeting to motivate your visitors to buy your products instead of leaving your store.

WooCommerce targeting is a strategy that enables you to cross-sell or upsell your products. For instance, displaying coupon codes at the precise moment when customers may leave your site can incentivize them to complete their purchases. Furthermore, using a visually appealing opt-in form can help you expand your email list and convert more leads.