Top Best Email Marketing Service Software in 2024

A lot of site owners, especially E-commerce website owners, are looking for a way to engage visitors build a strong relationship with their customers, and possibly convert their visitors to potential customers, but most times don’t really know how to go about this.

Email Marketing is one of the best things which will help you gain what you seek, for your Website. All you need do is to read this article very patiently and you will be guided on which Email marketing software will help you grow a better relationship with your customers and eventually turn your visitors into customers.

So, in this article, I will be stating the best email marketing service software to use for your business.

What is Email Marketing?

Email Marketing can be basically said to be the use of email to promote products/services. Also, it is the use of email to develop relationships with potential customers.

Benefits of Email Marketing

Email marketing has a lot of benefits which is why even top companies still use it for their marketing campaigns. Benefits of Email Marketing:

• Increase repeat visits: one good thing about good email marketing is that it helps you get returns of visitors who have abandoned your site. It’s been recorded that 80% of people who abandoned your site will never return but with email marketing, you have the opportunity to collect their email address and send them valuable content concerning your products/services, etc.
• Increase sales: If you want to make good sales of your products/services, all you need do is start email marketing because it outperforms both social and organic search traffic and also helps you reach your customers with new products that will possibly return 60% sales.
• Increases Followers/Customers: When you build good email marketing as your marketing campaign strategy, you are building a good relationship between you and your visitors by so doing inviting more visitors, which will potentially turn to customers at least 50% of them.
• Gives you more money and saves less: According to the analysis being made on marketing strategies, it is concluded that every $1 spent brings returns of about $30 with email marketing

Top Best Email Marketing Services

1. MailChimp

MailChimp is one of the best email marketing services we have, most experts say it is more than just an email marketing service considering the important built-in features it comes with, which allow you to manage your visitors’ email addresses and also allows you to convert visitors to customers, with an easier way of setting it up.

Another good thing about MailChimp is its affordability for both bloggers, cooperate business organisations, E-commerce website owners, and the rest. Also, with Mailchimp, you can take advantage of creating your own landing page, email campaign, Facebook ad templates, and sign-up forms.

MailChimp provides you with the data, and real-time stats which will help you follow up with your campaigns more effectively.

MailChimp offers free email services up to 2,000 subscribers after which you have to pay $10/month if you exceed 2,000 subscribers.

2. AWeber

AWeber is one of the popular email marketing services, it’s been ranked popular because of its unique features as well as the essential tools to grow an email list and generate leads for small businesses.

Most people prefer to use it because of its drag and drop functionality in designing email newsletters and also creating responsive mobile sign-up forms. It also has options that include live chats with visitors.
AWeber gives a 30-day free trial after sign-up, after which you have to purchase its premium version, which has the basic start of $19/month for 500 subscribers. You can use it to set up an automatic email sequence to promote upcoming product launches, content, and sales. AWeber is mostly used by new email marketers.

3. Active Campaign

Active Campaign is another good top email marketing service with its special unique CRM (Customer Relationship Management) solution, marketing automation, and messaging service. The ability to track on-site events made Active Campaign more unique from other email marketing services. You can use data provided by active campaign CRM to create highly effective marketing campaigns and follow-ups.

Active Campaign has only 14-day trial, and after you are left with the option to migrate to the premium version, which cost $9/month for 500 subscribers with unlimited emails. Active Campaign is actually  the best for those who want to increase their email marketing with a sales CRM

4. Constant Contact

Constant Contact is actually a popular email marketing service for small businesses mainly, it comes with lots of customized email templates to help you get started immediately with its drag-and-drop editor.

They offer reliable live chat, email, and forum discussion support. It also has a vast library of resources. Unlike other email marketing services, Constant Contact gives 60 day free trial and doesn’t require your credit card in any setting, after the 60 days trial you can migrate to its premium version of $20/month to continue enjoying the resources.

Constant Contact is ideal for small businesses that are just starting out email marketing.

5. EmailOctopus

EmailOctopus is one of the most affordable email marketing tools on the market. It’s known for its simplicity and for making even more advanced email marketing tactics easy. These more advanced features include time-based automation for setting up welcome emails and onboarding sequences, as well as segmentation for sending targeted emails to the right groups of people.

There’s a WordPress plugin so that you can build your mailing list straight from your WordPress website. Plus, EmailOctopus integrates thousands of other apps via Zapier and Integromat. Best of all, you can integrate EmailOctopus directly with MailOptin for more control over your sign-up forms.

EmailOctopus offers a generous free plan for up to 2,500 subscribers. Prices then start from $24/month for up to 5,000 subscribers, with prices scaling as your list grows.

6. Campaign Monitor

Campaign Monitor is another email marketing service that comes with drag-and-drop builder functionality and a whole bunch of email templates to build your email marketing with no difficulty, Campaign monitor customized templates are branded in such a way that it match various kinds of businesses, so you can use it to keep your site visitors engaged, help you convert visitors and also help you create campaign forms quickly.

It will also interest you to know that Campaign Monitor helps to keep track of subscribers. You can sign up for a free Campaign monitor, which allows you to send only to 5 subscribers, or start with its starter plan of $9/month for 2,500 subscribers with all basic core features.

So I believe you can now make your choice of which email marketing service to use depending on the size of your business. We hope this article helps you to make the right decision on your email marketing services and helps you build up your business marketing campaigns well with email marketing.

You can also read How to Keep Your Email Subscribers Engaged & Your Mailing List Active.

Written by Obiejesi Chinweike Jude, a product manager with a passion for building meaningful products that ease the lives of users and writing on products.