MailOptin: The Best Bloom Alternative

MailOptin and Bloom are both powerful lead generation software. Unlike Bloom, MailOptin goes a step further to ensure your leads are constantly engaged using its suite of event-triggered automated emails.

Read why you should join thousands of businesses switching to MailOptin.

Send automated & event triggered emails

New Post Notifications

Automatically inform subscribers or WordPress site users every time you publish new content on your blog.

And don’t worry, MailOptin

Scheduled Newsletters

Schedule email campaigns – daily, weekly, or even monthly – to keep your most interested site visitors engaged with your brand and coming back for more.

With MailOptin, you can:

Lead Generation

Instantly boost leads and grow revenue with the most powerful conversion optimization plugin for WordPress sites.

Grow Your Email List

Lightbox Popup

Lightbox popups appear over the existing webpage to grab people’s attention and display targeted messages designed to get people to take action, whether that be to subscribe or buy.

Notification Bar

Floating notification bars attach themselves to the top or bottom of any webpage and remain visible as site visitors scroll through your content. They are a great alternative to lightbox popups as they never interrupt the viewing experience.


Slide-in boxes are a strategic way to grab people’s attention in a less intrusive way. Sliding into view based on user behavior and pre-determined triggers such as a page scroll, this campaign is perfect for getting people to subscribe.

Sidebar / Widget

MailOptin’s exclusive widget makes adding an optin form to any widget-ready area of your website, such as a sidebar or footer section, a cinch. Don’t miss an opportunity to build your email list.

Before / After Post

Grab the attention of your most engaged site visitors by placing an optin form before or after your site’s blog posts. Those that are already committed to what you have to offer are more likely to convert.

Embedded / Inline

If you want more flexibility than the before and after post optins afford, use an inline optin that can appear anywhere on your WordPress website – post, pages, and even your theme template files.

A/B Testing

MailOptin’s easy to use A/B split testing tool helps you make data-driven decisions that will increase your conversion rates and eliminate guesswork about what drives site visitors to convert.

By measuring the impact that the changes have on your metrics, you can ensure that every change produces positive results.

Advance Analytics with Actionable Reporting & Insights

Measuring your results has never been easier. Access important metrics and improve your lead-generation strategies. Now you can think of actionable ideas and make data-driven decisions to increase your revenue. Our Google Analytics integration allows you to view detailed data regarding your campaign performance right in your account dashboard.

Convert Abandoning Visitors into Subscribers

Over 70% of visitors who abandon your website will never return. Our exit intent technology detects the exact moment a visitor is about to leave your site so you can display a targeted optin form to convert them into subscribers or display an exclusive offer.

LeadBank Is a Backup Strategy for Your Leads

LeadBank stores all form submissions in MailOptin. It also stores important data and subscriber behavior that normally can’t be passed to your email marketing service, such as the lead referrer, time of conversion, and where the conversion took place on your site.

Display Rules Highlight

Scroll Trigger

Visitors who scroll through your site are interested in what you have to offer. It’s during this time of engagement you should try to get them to convert. You can use a scroll trigger to show a slide-in when a user finishes reading your content.

Click Launch

Click Launch (on-click) triggers turn any link, button, or image into a 2-step opt-in process. In other words, when a visitor clicks on a link, button, or an image, a popup, slide-in, or notification bar will display urging them to subscribe or buy.

Time on Site

Time on Site triggers allow you to choose between instantly showing your optin to visitors or displaying it after they’ve been on your site for a specific duration of time. This strategy is perfect for rewarding visitors who have spent a lot of time on your site.


Pageviews triggers allow you to display a targeted offer or optin form to your visitors once they reach a certain number of pageviews during their current browsing session. This strategy is perfect for rewarding visitors who have spent time reading your site content.

AdBlock Detection​

MailOptin detect visitors that come to your site using AdBlock, AdBlock Plus, uBlock, uBlock Origin and browser ad-blockers so you can display alternative content or offers to them.
Unlike other lead generation software, MailOptin is capable of detecting all ad blockers.

New vs. Returning Visitor

MailOptin allows you show an optin form, call to action or message to visitors who are either new — visiting your website for the first time or returning — have visited your website in the past.

Referral Detection

Automatically track sources of web traffic so you can create optins targeted at visitors referred to your site from specific referrals such as visitors from Google.
A perfect way to find out which traffic source brings in the most conversion and revenue.

Device Targeting

MailOptin’s device targeting allows you to display or target your campaigns to desktop, mobile and tablet users so you can create a better user experience and improve your conversion rates.


MailOptin integrates with many reliable and popular email marketing providers, CRMs, analytics & WordPress solutions

Campaign Monitor

Start Engaging Visitors Today

You’ve read how MailOptin compares to Bloom. Now there’s only one thing left to do.