Sending Emails to Easy Digital Downloads (EDD) Customers in WordPress

Would you like to email your Easy Digital Downloads customers in WordPress?

Easy Digital Downloads (EDD) is a powerful WordPress eCommerce plugin, perfect for selling digital products like software, plugins, ebooks, themes, music, and spreadsheets.

If your digital store runs on EDD, keeping in touch with your customers through regular emails is crucial for maintaining engagement and driving sales. This is where the MailOptin plugin comes in handy.

MailOptin isn’t just another email marketing tool—it’s a powerful, user-friendly plugin that integrates seamlessly with your WordPress site. It allows you to automate your email campaigns precisely, enabling you to connect with your EDD customers based on their actions. This ensures that your emails are timely, relevant, and, most importantly, effective.

This tutorial will teach you how to bulk email your EDD customers in WordPress without requiring expensive email marketing software.

Sending Emails to Your Easy Digital Downloads Customers

Begin by purchasing a copy of the MailOptin plugin.

After your purchase, log in to your WordPress admin dashboard and navigate to the Plugins page. Click on the “Add New” button and click “Upload Plugin. ”

Upload the zip file, install, and activate the plugin on your WordPress site.

Next, navigate to MailOptin >> Emails, and click the Add New button.

Then, select Broadcast.

Enter an email subject and select a template

After selecting an email template, you will open the email builder.

The builder consists of the following panels: Settings, Body, Header, Content, Footer, and Send Test Email.

Settings: You get to modify the email’s subject under this option. You will also be able to connect the email with the users to whom you want to send the email.

Body: With this option, you get to change the look of the email template. You can modify the background color, content background color, and text color. You can also add custom CSS to the email template.

Header: The header allows you to set an image that appears on top of your email. But if you want, you also have the option to remove the header.

Content: This option is self-explanatory. It’s worth noting that it’s the Content option. You can also change the style (i.e., font family and size) and block settings (i.e., padding of the content).

Footer: In the footer, you can show your mailing address and copyright message and add an unsubscription link. You also have the option to remove the MailOptin logo or remove the footer altogether.

Send Test Email: As the name suggests, you can send a test email to anyone using this option, including yourself.

Open the content panel to craft and style the email message or body to your heart’s content.

When you finish the email content, open the Settings panel to set up the recipient.

Select Easy Digital Downloads as the connection or recipient. This will be sent to all EDD customers.

If you want to target customers who have purchased specific products or downloads, use the ‘Restrict to Products’ setting. To email particular customers, select the ‘Restrict to Selected Customers’ option.

For those using the Recurring extension of Easy Digital Downloads, you can also send emails to customers or users with active, canceled, or expired subscriptions.

If you want to email customers who have purchased specific products and selected customers, use both the “Restrict to Products” and “Restrict to Selected Customers” settings.

 

When you are done, click the “Save Changes” button to enable the “Send Newsletter” button that you will click when you finally decide it’s time to send the email.

Easy peasy.

Setting Up Email Automation for EDD Customers

With MailOptin, you can set up email automation to email your EDD customers whenever you publish a new post or article. You can also set up a daily, weekly, and monthly email digest of your published posts to your members.

Setting Up New Published Post Email Automation

Go to MailOptin >> Emails and click the Add New button to get started. Select “Email Automation”

Enter a title for the automation, select “New Post Notification, ” and select an email template to open the email builder.

On the email builder, use the Body, Header, Content, and Footer panels to customize the email template to your heart’s content. For example, you can change colors, add a header image, add custom content, and more.

The Settings panel is where the actual setup is done. Open it to set up the email subject and the maximum content length. You can also restrict the automation to specific categories, tags, and authors. This is ideal if you want to email when blog posts are added to a particular category in WordPress.

You can also restrict the automation to certain post authors or authors that belong to specific memberships.

Next, scroll down to the Recipient section and select “Easy Digital Downloads”.

If you only want to send emails to customers who have purchased specific products or downloads, use the “Restrict to Products” setting. If to particular customers, use the “Restrict to Selected Customers” setting.

When you are done, click the Save Changes button at the top right corner and then toggle the activation switch to the right to enable the automation.

Setting Up Email Digest Automation

Similar to the New Post Notification setup explained above, when creating the automation, select “Posts Email Digest” and choose a template.

Set up and craft the email content and settings. In the recipient section, select Easy Digital Downloads and/or the products whose customers you would love to send automated emails to.

Use the Schedule section to decide when to send out the email, which could be daily, weekly, or monthly.

Remember to save your changes and activate the automation.

Note: If you’re using email marketing software with your EDD-powered digital store, MailOptin allows you to automatically subscribe Easy Digital Downloads customers to your email list after they complete a purchase or checkout.

Send emails to Easy Digital Downloads customers in WordPress

Using MailOptin to send emails to your Easy Digital Downloads customers is a powerful strategy to boost your digital product sales, build customer loyalty, and drive repeat business.

We’ve covered the essential steps to set up this integration—from installation to creating targeted email campaigns. Now, it’s time to put this knowledge into action!

Remember, consistent communication is critical in the digital marketplace. Your customers chose your products for a reason—keep them coming back by staying present in their inboxes with relevant, timely messages.

Get MailOptin today and see the difference it can make!