Subscribing WooCommerce Memberships to Email Marketing Lists

Do you want to learn how to add WooCommerce Membership users to your email marketing lists?

WooCommerce Memberships is a popular WordPress membership plugin that powers thousands of membership and community websites worldwide.

If you run a membership website, building an email list of your members is essential for ongoing success. With a well-maintained email list, you can generate more sales by sending targeted discounts, new offers, product announcements, and exclusive content. This proven strategy encourages customers to return to your store.

When a user subscribes to a WooCommerce Membership plan, MailOptin can automatically add them to a specific email list in your email marketing or newsletter software such as MailChimp, Salesforce, Microsoft Dynamics 365, Drip, AWeber, Google Sheets, Kit (ConvertKit), MailerLite, Constant Contact, GetResponse, Sendy, Campaign Monitor, ActiveCampaign, Brevo (Sendinblue), Gist, Klaviyo, Sendlane, Mailster, Vertical Response, Mailjet, HubSpot, Ontraport, Moosend, MailPoet, Zoho CRM, Zoho Campaigns, Keap Max Classic (Infusionsoft), HighLevel, Omnisend, Flodesk, Beehiiv, Benchmark Email, SendFox, iContact, Mailgun, E-goi, SendGrid Email Marketing, Elastic Email, Encharge, weMail, FluentCRM, CleverReach, NewsMAN, Facebook custom audience.

You can segment your members or users to a specific contact list based on the membership plan they purchase or are subscribed to, map customer data to custom fields, and assign tags.

Prerequisite

Before you begin the integration process, make sure you have a functioning WordPress website, WooCommerce Memberships plugin already running on your site and ensure you install and activate MailOptin, connect it to your preferred email marketing or CRM platform.

Adding WooCommerce Memberships Members to Your CRM

To add members or WordPress users who subscribe to specific membership plans to specific lists or assign particular tags, open the membership plan edit page in WooCommerce Memberships by navigating to WooCommerce >> Memberships >> Membership Plans and clicking on the plan to edit.

Click on the MailOptin section and connect the plan to your CRM or email marketing software.

Next, map custom fields and assign tags. When done, make sure to save your settings.

From the screenshot above, when a user subscribes to a Basic plan, they will be automatically added to the selected Mailchimp audience of email list.

In conclusion, integrating WooCommerce memberships with MailOptin is a powerful strategy to enhance your email marketing efforts. By automatically subscribing members to targeted email lists, you create an efficient workflow that saves time and improves engagement.

If you have any questions or need further help, feel free to contact our support team.