How to Send Emails to LifterLMS Users in WordPress

LifterLMS is a popular WordPress plugin educators and trainers utilize to build and sell online courses. It offers course progress tracking, quizzes, certificates, and other features to create engaging learning experiences. The plugin is user-friendly and can be integrated with other WordPress tools and plugins, making it a versatile solution for online course creation.

Why Send Emails to your Users?

Regularly sending emails to individuals who have completed your courses is crucial for multiple reasons. Email marketing is not only a cost-efficient method on the web, but it also offers quick and convenient engagement with your users. Furthermore, utilizing emails as a promotional tool for your products and services can increase revenue.

This guide will instruct you on how to send bulk emails to your LifterLMS users or students in WordPress without needing expensive email marketing software.

Sending Emails to Your LifterLMS Users

Follow the guide below to send a broadcast or bulk email to LifterLMS users enrolled in specific courses or groups in WordPress.

First, please make sure you have MailOptin installed and activated.

In the WordPress Dashboard, navigate to MailOptin >> Emails, click the Add New button, and select Broadcast.

Enter an email subject and select a template.

After you’ve selected an email template, you will then open the email builder.

The builder has several panels, including Settings, Body, Header, Content, Footer, and Send Test Email.

The Settings panel allows you to modify the email’s subject and connect the email with the users you want to send it to.

The Body panel lets you change the look of the email template, including the background color, content background color, and text color. You can also add custom CSS to the email template using this panel.

The Header panel allows you to set an image that appears at the top of the email or remove the header if you wish.

The Content panel is where you can edit the content of the email and change the style, and block settings.

The Footer panel lets you add a mailing address, copyright message, and unsubscription link or remove the MailOptin logo or the footer altogether.

Finally, the Send Test Email panel allows you to send a test email to anyone, including yourself.

Open the content panel to craft and style the email message or body to your heart’s content.

When you finish the email content, open the Settings panel to set up the recipient.

Select LifterLMS as the connection or recipient, and the courses or memberships whose enrolled, canceled, and expired users or students will receive emails from the campaign.

When you are done, click the “Save Changes” button to enable the “Send Broadcast” button that you will click when you finally decide it’s time to send the email.

Easy peasy.

Setting Up Automated Emails to LifterLMS Users

With MailOptin, you can set up email automation to send emails to your paid subscribers or users whenever you publish a new post or article. You can also set up a daily, weekly, and monthly email digest of your published posts for your course users.

Setting Up New Published Post Email Automation

Go to MailOptin >> Emails and click the Add New button to get started. Select “Email Automation”

Enter a title for the automation, select “New Post Notification, ” and select an email template to open the email builder.

On the email builder, use the Body, Header, Content, and Footer panels to customize the email template to your heart’s content. You can change colors, add a header image, add custom content, and more.

The Settings panel is where the actual setup is done. Open it to set up the email subject and the maximum content length. You can also restrict the automation to specific categories, tags, and authors. This is ideal if you want to email when blog posts are added to a particular category in WordPress.

Next, scroll down to the Recipient section. Select ‘LifterLMS’ as the connection or recipient, and the courses or memberships whose enrolled, canceled, and expired users or students will receive emails from the campaign.

When you are done, click the Save Changes button at the top right corner and then toggle the activation switch to the right to enable the automation.

Setting Up Email Digest Automation

Similar to the New Post Notification setup explained above, when creating the automation, select “Posts Email Digest” and choose a template.

Creating email automations

Set up and craft the email content and settings. In the recipient section, select LifterLMS and the course or group whose users you would love to send the automated emails to.

Use the Schedule section to decide when to send out the email, which could be daily, weekly, or monthly.

Remember to save your changes and activate the automation.

Since you are sending emails to WordPress users, you can use the following placeholders in your email message.

  • {{username}} – User’s username
  • {{useremail}} – User’s email address
  • {{firstname}} – User’s first name
  • {{lastname}} – User’s last name
  • {{displayname}} – User’s display name
  • {{websiteurl}} – User’s website URL.


LifterLMS-powered course websites can reap the benefits of sending newsletters or broadcasts to users when done in a responsible and non-spammy manner. This can be beneficial for both the site owner and the users.

MailOptin integrates with LifterLMS, allowing for hassle-free communication with all your users.

With MailOptin, you can effortlessly subscribe LifterLMS users to your email list after they signup or enroll in a course, providing a convenient way to leverage email marketing with your LifterLMS course website.