How to Connect WordPress With Klaviyo

Are you looking for a way to connect your WordPress site with Klaviyo?

Klaviyo is a marketing automation platform specializing in email and SMS marketing for e-commerce businesses. It enables brands to deliver personalized customer experiences by leveraging data-driven insights.

If you want to improve your email marketing and grow your audience, integrating WordPress with Klaviyo can make a big difference.

In this guide, you will learn how to connect WordPress with Klaviyo using MailOptin, helping you capture leads and email subscribers directly from your website with optin forms such as popups, slide-ins, notification bars, embedded forms, and more.

Connecting WordPress To Klaviyo

To connect WordPress with Klaviyo, please ensure you have the MailOptin plugin installed and activated on your WordPress site.

Log in to your WordPress dashboard and navigate to MailOptin > Integrations.

In the integrations settings, locate the Klaviyo Connection section. Then click on the Klaviyo account link displayed just below the API key text field.

This action will redirect you to your Klaviyo account login page.

After logging into your Klaviyo account, you’ll be taken to your account settings, where your API key will be displayed. If you haven’t already created a specific API key for this integration, click the Create API Key button. When generating a new key, assign a clear, descriptive label to quickly identify its purpose later.

Copy and paste the created API key to the “Enter API Key” field in Klaviyo settings in MailOptin and click the Save Changes button.

Next, you should see the connection is successful in MailOptin.

With MailOptin successfully connected to your Klaviyo account, you can now create conversion-optimized and eye-catching opt-in forms to capture leads.

When subscribers sign up through your forms, they will automatically be added to your Klaviyo lists. This seamless integration allows you to send targeted email campaigns and newsletters that connect with your audience, helping you build relationships and increase conversions.

If you have any questions or need assistance, contact our support team.