MailOptin https://mailoptin.io/ WordPress Lead Generation and Email Automation Plugin Tue, 22 Nov 2022 17:12:28 +0000 en-US hourly 1 https://mailoptin.io/wp-content/uploads/2019/02/cropped-favmo-32x32.png MailOptin https://mailoptin.io/ 32 32 40% Discount: 2022 Black Friday & Cyber Monday Deal https://mailoptin.io/black-friday-cyber-monday/ Tue, 22 Nov 2022 00:37:33 +0000 https://mailoptin.io/?p=18878 The much-awaited international Black Friday and then Cyber Monday is almost here. It is a special day when the prices of products are heavily discounted. We are giving away 40% off new purchases and upgrades from now through Cyber Monday. Use the coupon BFCM2022. Valid from now till December 1st 2022. This is our little […]

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The much-awaited international Black Friday and then Cyber Monday is almost here. It is a special day when the prices of products are heavily discounted.

We are giving away 40% off new purchases and upgrades from now through Cyber Monday.

Use the coupon BFCM2022. Valid from now till December 1st 2022.

This is our little way of saying thank you to our customers and the WordPress community.

 

Save 40% on MailOptin Now

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5 Welcome Email Examples That Work https://mailoptin.io/welcome-email-examples-work/ Mon, 21 Nov 2022 07:52:50 +0000 https://mailoptin.io/?p=34649 Email Marketing has the highest ROI of all marketing channels… … but if you want to get the most out of it, you need to forge a relationship with your subscribers. Blasting promotional emails without first building a relationship doesn’t work anymore. This is where a welcome email can help you. A welcome email is […]

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Email Marketing has the highest ROI of all marketing channels…

… but if you want to get the most out of it, you need to forge a relationship with your subscribers.

Blasting promotional emails without first building a relationship doesn’t work anymore.

This is where a welcome email can help you.

A welcome email is an email you send as soon as someone subscribes to your email list. It can help you connect with your subscribers personally and build a relationship with them.

In this article, I will show you examples of some great welcome emails.

I will also share a template at the end that you can steal to help you get started…

Why you need a welcome email

Getting someone to subscribe to your email list is only the first step. You also need them to read your future emails.

A welcome email is your chance to connect with your new subscribers personally.

Rather than sending a generic welcome email filled with corporate gibberish, why not make your new subscriber feel appreciated?

The goal of a welcome email is to convince your new subscribers that it’s worth their time to read your future emails.

An excellent welcome email can mean the difference between your subscribers eagerly waiting for future emails and your emails getting ignored.

If you’re not a full-time copywriter, you might find staring at a blank document excruciating.

So, to get your creative juices flowing, I will show you some examples of welcome emails that work. I will also talk about what makes them work.

Five examples of welcome emails that work

Selena Soo

Selena believes in offering value upfront!

You receive this simple welcome email when you sign up to download her lead magnet:

Her email starts with her appreciating you for joining her email list:

This is important if you want to stand out…

She then affirms how signing up for her email list is a step towards achieving your goal:

Notice how she doesn’t talk about something superficial like money but something that her clients and readers deeply care about — impacting more people with their work.

Right after that comes the best example of how to make sure your subscribers read the lead magnet they asked for:

Rather than simply offering a link to download the PDF lead magnet she promised, she gives you three simple steps to make the most out of it.

When people download a lead magnet, they never get around to reading it. So instead, they download it, and then it stays in their downloads folder… forever.

Giving your audience simple, tiny steps is how you make sure your new subscriber reads your lead magnet.

Finally, Selena ends her email with an encouraging message:

This not only helps her stand out, but it also motivates her subscribers to take action finally!

And when they do decide to take action, they will look up to Selena for the next steps.

Chris Drucker

Chris Drucker takes full advantage of his welcome email.

His welcome email is one of the longest I’ve ever seen.

… but it is filled with gems we can learn from.

First, he starts by greeting you and giving you a link to the free lead magnet you requested:

Something to note here is that he reiterates the benefits of the lead magnet. Anyone signed up for the lead magnet already wants to read it. This might be the push they need to do it finally.

Right after that, he asks you to qualify yourself:

He gives you two links to select what type of content you want to receive from him.

These links not only help Chris identify what your goals are but also help him tag you on his email marketing platform. This way, he can always send you the best content related to your goals.

All email marketing platforms offer this feature. You can use it to segment your subscribers into different categories. This lets you target them with copy that you know will work best on them.

He then goes on to introduce himself:

Learn from Chris, and don’t be shy. He first shows you his face and then talks about who he is and his credentials.

Your welcome email is your chance to stand out.

What makes you or your brand special?

He then goes on for many paragraphs to differentiate himself from every other business coach or guru on the internet:

When someone subscribes to your email list, they are interested in knowing more about you.

This is your chance to build a relationship with your subscriber.

Finally, Chris ends his email with a link to his Facebook group:

Double Your Freelancing

Brennan Dunn of double your freelancing wants to help you get better clients and make more money. He offers a free email course as a lead magnet on his website.

When you sign up for the free course, this is the welcome email you receive:

Let’s break it down bit by bit.

First, he welcomes you and makes it known that you’re not alone:

Social proof, especially in large numbers, builds trust.

By telling you about his 50,000 people-strong community, he is trying to gain your trust. After all, he wouldn’t have gotten this many subscribers if he didn’t know what he was talking about, right?

He then talks about why you should read his emails:

Brennan differentiates his email course by discussing how his advice will be personalized and specific to your situation.

He also lets you know that this course will last at least a few weeks. So if your subscriber doesn’t know how many emails they should expect, they will probably forget about you in a couple of days.

Finally, Brennan asks you for a small favor:

He asks you to click the link at the end to confirm your subscription.

This is Brennan’s spin on the generic “confirm your subscription” link.

Notice how his link doesn’t say something generic like “confirm my subscription.” Instead, Brennan wants you to affirm your goal and confirm your subscription.

The Hustle

The Hustle is a newsletter about everything business and entrepreneurship.

Their welcome email is an excellent example of how you don’t need to overcomplicate things:

That’s it!

That’s their welcome email.

First, they affirm that you have made the right decision by joining their email list:

They use social proof to make you believe their email newsletters are worth your time.

Then they let you know what to expect:

If your subscribers know when to expect your emails, they are more likely to scan their inboxes regularly for your emails. I am a subscriber to The Hustle, and I scan my inbox in the evening every day to look for their newsletter. The only reason I do this is that I know they send emails every day.

If you don’t tell your subscribers your email-sending schedule, they won’t know.

It’s as simple as that.

Finally, the email is signed off under the founder’s name:

They also ask you to reply to the email and tell them why you signed up.

Even though only a small number of new subscribers will ever reply, one line makes this email look like it was sent by a team of humans who care!

Morning Brew

Morning Brew is that all things business/tech newsletter you have probably heard of a thousand times on YouTube and Podcast sponsorships.

(They sponsor a lot of YouTubers and podcasts…)

Their welcome email starts by telling you how you’ve made the right decision to join their newsletter:

It then tells you all the categories of news that you can expect to find in their newsletter:

The best part about this section of their email is that you can click on any of these categories and see live examples of the type of news that you will see in this newsletter.

They then ask you to move this welcome email to your Primary tab if you’re using Gmail:

This is getting increasingly important as most people use Gmail. Gmail will likely put most of your future emails in the Promotions tab if your subscribers don’t move your first email to Primary.

Finally, they end their email by asking you to send any feedback you might have by responding to this welcome email:

They also link to their social media profiles so that you can follow them on other platforms.

It’s a great idea to ask your subscribers to follow you on other channels. This gives you more than one way to connect with your subscribers and future-proofs your audience-building efforts by making you less dependent on a single platform.

A Simple Welcome Email Template You Can Steal

If you are like most people, sitting down to write and staring at a blank document

Steal this free template for your welcome email. Treat it as a starting point. Then, sprinkle your personality all over it.

When you’re done writing it, it should sound like you!

Even a tiny bit of personality in a welcome email goes far.

Here’s a simple template to help you get started:

Hi [NAME],

This is Richard from Acme Inc.

I want to congratulate you on taking the first step to achieve [Your Audience’s Most Desired Goal].

We’re a community of over 30,000 ambitious professionals!

Over the next few weeks, I’ll send you my best advice on how to achieve [GOAL].

Here’s a sneak peek at some of the stuff you’ll learn:

  • How you can save thousands of hours by …
  • Why everyone is wrong about …
  • How to achieve your 3-year goals in 1 year …
  • How Mark achieved [GOAL] in only 3 months using my [TECHNIQUE/STRAGEY] …

If you don’t want to miss out on any of this, be sure to move this email to your primary tab if you’re a Gmail user.

Let’s make 2022 the year you finally achieve [GOAL]…

To help get you started right now, here is some of my best content:

  • Link 1
  • Link 2
  • Link 3

See you in your inbox tomorrow…

Best,

John

Go ahead, and steal it!

(I’m not even looking. My eyes are closed.)

Conclusion

If you don’t have a welcome email, you miss out on an opportunity to build a relationship with your subscribers. If you want people to buy from you, you must first create a relationship with them.

You don’t have to spend hours crafting the perfect welcome email. Having one beats not sending anything at all. Take the template above and make it your own.

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How to Create and Sell Your Ebook Online with WordPress https://mailoptin.io/create-sell-ebook-online-free/ Tue, 15 Nov 2022 08:15:50 +0000 https://mailoptin.io/?p=35952 One surefire way to make passive income is to publish and sell ebooks online. Creating a high-value ebook can fetch you some cool cash. And the most intriguing part is that the process is quite simple. Of course, putting a quality ebook together would require work–nobody wants to invest their money in low-quality products. But […]

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One surefire way to make passive income is to publish and sell ebooks online. Creating a high-value ebook can fetch you some cool cash. And the most intriguing part is that the process is quite simple.

Of course, putting a quality ebook together would require work–nobody wants to invest their money in low-quality products. But in the end, the efforts pay off because once you publish your ebook online with the right tools and platform, make sales seamless.

This article will explain why you should create and sell ebooks online and the best place to do that. We’ll also show you how to sell ebooks online for free and give you tips on how to maximize profit while selling ebooks online.

Why Create and Sell eBooks Online?

We’ve explained that selling ebooks online is one of the best ways to earn extra cash. But let’s dig deeper into why you should consider selling ebooks online.

1. They’re easy to create

Creating an ebook will require some time and effort. But compared to other digital products like comprehensive online courses, ebooks are easier to make. They’re even much easier to publish and sell than hard copy prints.

You’ll also find several paid and free templates online that can make your ebook design process seamless. All you need to do is insert your content in these templates, and your ebook is ready.

2. They’re great lead magnets

Offering ebooks is a great way to generate leads for your business. You can easily collect details of your site’s visitors when you offer them a free ebook with valuable content.

When creating ebooks for sale, it’s important to ensure that the content you put together isn’t just for the moment. Creating content that people will always need is the only way to ensure that your ebook generates sales in the long term.

3. They’re an excellent way to make passive income while sharing knowledge

There’s no gainsaying that the world’s economy thrives on knowledge. Well-structured content in various areas of expertise is in high demand. While some are put together as online video courses, some are straightforward enough to be packaged into ebooks. If you have such knowledge or skills, you can impact knowledge and increase your earning power by packaging and selling them as ebooks online.

Now that you know why selling ebooks online is important, let’s discuss the best place to do that.

Where Is the Best Place to Sell an eBook?

There are several platforms for selling ebooks online. While they may have excellent prospects for getting your books around the globe, we believe the best place to sell your ebook is on your website.

Most popular platforms for selling ebooks online require a lot of technicalities to get your books formatted and uploaded. Some need special training or even professionals to set your book up, and some have payment structures that reduce the profit you can make.

However, it’s easy to incorporate whatever eCommerce tools you need to sell ebooks online on your WordPress website using a powerful plugin like ProfilePress.

ProfilePress is a feature-rich WordPress eCommerce and membership plugin that makes giving and selling ebooks and digital products hassle-free. With ProfilePress, you can easily upload ebooks and monitor their sales.

Some of its unique features are:

  • Connection to payment gateways like Stripe, Mollie, and PayPal and hassle-free paywall setup
  • Easy account management
  • Conversion-optimized checkout
  • Different affordable membership plans
  • Visually striking customizable themes
  • Customized frontend forms
  • Customizable user profiles and searchable member directories
  • Content access control

Several people are selling their ebooks on their websites, so why not you? If you’re looking to maximize profit from your ebooks, then third-party publishing platforms aren’t the best option.

Selling your ebook on your website also makes it easy for readers to access them in formats like PDFs that are compatible with multiple devices. You also easily connect with customers because their details are sent directly to you, not a third-party platform. That way, you can always keep in touch with them and update them about future offers.

Let’s look at five third-party platforms to see why you should stick to your website to sell ebooks online.

1. Payhip

Payhip allows you to sell ebooks and various digital products. But a downside to using this platform is that it deducts a charge fee for each sale made on the free plan and the subscription plans are also quite expensive. This doesn’t even include the transaction fees for payment gateways like Stripe or Paypal.

2. Sellfy

With four different subscription plans, Sellfy is a perfect platform for selling various digital products. The challenge is that you can only sell digital downloads with a paid plan. So, you can only offer readers downloadable ebooks if you’re on a paid plan.

3. Fiverr

Fiverr is a great platform that offers many rich features for selling your ebooks. However, you have to manually send ebooks to buyers because none of its features takes care of that. You also have to keep logging in to your profile so your gigs (product listings) don’t get deactivated.

4. Amazon Kindle

If you aren’t familiar with any online marketplace for ebook sales, you definitely should know this one. Amazon has built authority over the years as an excellent platform for selling ebooks online. Even so, the technicalities of getting your book uploaded can be a headache. The ebooks are also offered as kindle ebooks which, in a way, restrict access outside the kindle app.

5. Feiyr.com

This is also an excellent platform for selling ebooks online. You only have to pay a one-time activation fee to get Feiyr.com working. However, you don’t get to have total control over your profit because they get some commission off your ebook sales.

How to Sell eBooks Online for Free

We’ve shown you how it’s possible and preferable to sell ebooks on your WordPress website. So, let’s see how you can sell ebooks online for free in 6 simple steps using ProfilePress.

1. Install and activate ProfilePress

The first thing you need to do is get ProfilePress running on your WordPress site. Once you get the plugin here, you can download the ZIP file.

On your WordPress dashboard, go to Plugins > Add New and click Upload Plugin.

Select the plugin’s zip file and click Install Now.

Once installation is complete, click Activate Plugin.

Next, you need to activate your license key to receive updates. To do this, launch the License panel in the plugin settings menu.

Next, insert your license key in the License Key field and click Save Changes.

Finally, clear the permalink by going to Settings > Permalinks and clicking Save Changes.

2. Setup and configure ProfilePress

On your WordPress dashboard, go to ProfilePress > Settings > Payments > File Downloads.

Select a file download method and set the download limit, download expiry, and access restriction. To enhance your file’s security, check the box beside Append a unique string to filename for security. Save changes once you’re done.

3. Protect your uploads directory

WordPress protects your WordPress uploads directory by default. This, however, does not guarantee 100% protection for your directory because it depends on the server’s configuration. Check this ProfilePress article to see how you can protect your uploads depending on your server.

4. Upload your ebook

To create a downloadable ebook, you need to create a new membership plan or edit an existing one. Go to ProfilePress > Membership Plans > Add New Plan.

Name the new plan, fill in the required details and activate the necessary settings.

Next, go to Downloads & Integration > Digital Products.

Click Add file to add a new file and then name the file. If your ebook is hosted on another platform, insert the URL. If not, click Choose File to choose from the documents in your Media Library or upload the file from your device. Once you upload the file, click Insert.

You can enter the download limit and expiry if you wish. Then, once you’re done editing, save the changes.

Each membership plan comes with a checkout link. You can either add it to your website’s pricing page or send it to customers via mail for payments.

5. Managing Downloadable ebook orders

To access downloadable ebooks, users can check the “Order” and “Downloads” sections from their “My Account” dashboard.

To view or edit downloadable ebooks attached to orders, an admin can go to ProfilePress > Orders.

6. View download logs

To view details of downloads and customers who downloaded the ebooks, go to ProfilePress > Dashboard > Download Logs.

There’s also a download URL placeholder on invoice/order templates. As an admin, you can insert it as a link or a button on the templates. Customers can click on the link to go straight to their downloads.

8 Tips for Maximizing Sales While Selling Books Online

While you may use ebooks as a lead magnet for your business, you still want to profit from them. So, you cannot afford to be nonchalant about how you create and sell your ebooks.

Let’s dive into eight tips to help you make the best of your ebooks.

1. Understand your audience’s needs and make a plan

Your ebooks must provide quality information to readers if they would sell. Always ensure that your content offers timeless information. If you want to write on trending topics, you must pay extra attention to updating your ebooks regularly.

Use research tools like Answer the Public, Google Trends, and Quora to find out what information people want. Then make a plan on how you want to achieve your writing goal.

2. Organize your writing, write, and proofread

We would suggest that you draw an outline before you start writing. Then, break down your content into sections to give you a perspective about what you want to write. This eases your flow while writing. Please make sure to make your writing as engaging and practical as possible. And when you’re through, please proofread.

3. Get an ISBN for your book

This may not be necessary if you sell your books on your website. But most publishers require that your ebook has an International Standard Book Number (ISBN) before they can sell them. The ISBN is a unique identifier for your books, and getting one is a plus for your ebook sales.

4. Pay attention to your ebook design

The design you choose depends on the type of writing and your audience. Illustrations make ebooks more appealing, but you should use them with caution.

You can either design from scratch or use pre-designed book templates. While designing your ebook, make sure you pay attention to the font types and sizes, margins and spacing, pagination, visual hierarchy, and color palette.

5. Create a visually striking cover

A well-designed book cover can set the tone for your ebook sales. Your ebook may not go far if you have great content but a shabby cover. Ensure that all the elements and text are in the right places. You can hire a professional to help with your cover design.

6. Save and publish your ebook

Once you’re done with the design, save the ebook in your preferred format. You can add the file to a cloud storage platform to share links with others. A WordPress website also allows you to upload the file to your website and generate a link.

7. Price your ebook appropriately

It’s important to understand the psychology of pricing and do some research when fixing your book price. Ensure that your price is worth the time and effort you put into the ebook creation. Also, pay attention to the transaction fees on publishing platforms and what your target audience can afford.

8. Promote your ebook and track sales

It’s not enough to create and upload your ebooks on your website or other platforms. You need to get them out by promoting them. There are several ways to promote your ebook online, like sharing via social media, setting a landing page and popups on your website, and emails or newsletters.

You also need to monitor your sales. Most publishing platforms have analytics that tells you how your ebook is fairing. And with a plugin like ProfilePress, you can track your sales when you publish ebooks on your website.

Start Selling Your eBooks Today.

You should create and sell ebooks online if you have sharable knowledge and skills. Fortunately, the Internet has several platforms and resources to help you sell ebooks online. But while they may be helpful, they also have some downsides.

The best place to sell your ebooks is your website. And thankfully, ProfilePress makes the process seamless by providing all the tools you need to set up your site to sell ebooks online for free.

In this article, we’ve explained why you should consider selling ebooks online and shared the best place to do it. You’ve also learned the practical steps to sell ebooks on your website. In addition, we’ve given you some tips that will help you maximize your ebook sales.

We hope you are convinced that your website is the best place to sell ebooks online to maximize profit.

Get ProfilePress Today.

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7 Ways to Generate More Leads From Your Blog https://mailoptin.io/ways-generate-more-leads-blog/ Mon, 07 Nov 2022 09:20:44 +0000 https://mailoptin.io/?p=34403 Getting traffic to your blog is only one part of the blogging equation. If people visit your website but don’t convert into leads or subscribers, you’re just wasting money and time on creating content. If you are struggling with converting blog traffic into leads, you don’t have the suitable systems in place. I will share […]

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Getting traffic to your blog is only one part of the blogging equation.

If people visit your website but don’t convert into leads or subscribers, you’re just wasting money and time on creating content.

If you are struggling with converting blog traffic into leads, you don’t have the suitable systems in place.

I will share seven ways to generate more leads from your blog in this article.

If you follow the strategies in this article, you will turn your blog into a well-oiled lead-generation machine that converts blog traffic into leads on autopilot…

Create Tools That Complement Your Content

Examples: CoSchedule Headline Analyzer, Headline Generator, and personal-finance-related calculators.

A good piece of content can help you get a lot of email subscribers. But what works even better is a tool that helps your reader solve their problem faster or easier.

If you are writing an article, you might search for tips on writing a good headline on Google.

And you will find a lot of good tips for it…

But these articles don’t help you write a better headline. They only give you tips on how you might go about doing it.

This is where tools like CoSchedule Headline Analyzer shine. It’s a free tool that lets you analyze your headlines and offers you tips on how to improve them:

This tool analyzes your headline and then offers you simple tips on how to improve it. But there’s a catch: you have to sign up in order to get your free report…

This tool started as a free complementary tool to this article about headline writing tips.

This tool has helped CoSchedule add thousands of new subscribers to their email list, and now it has taken a life of its own. It is now called Headline Studio and is a full-featured product for content optimization.

Creating small tools can help generate leads but can also have a lot of other benefits…

For example, tools that complement your content can also be great link magnets that attract new backlinks every month.

Take a look at how many backlinks CoSchedule’s headline analyzer has received…

This many backlinks can help you dominate SEO in your industry.

Your tool doesn’t have to cost an arm and a leg to create. For example, you can offer a simple spreadsheet for your reader’s email.

This is precisely what Nat Eliason does in his article on financial freedom

This is the simple spreadsheet you can download from his blog:

Look at how there are no bells and whistles. It’s a simple spreadsheet that does its job. You can make a spreadsheet like this in one evening.

Give Your Readers More Than One Chance To Subscribe

People are becoming immune to popups and sign-up forms because they see them all the time. Do you read what a newsletter popup says when you open a website? Or do you look for the close button?

If you want people to subscribe to your email list, you need to ask them at the right time. This right time depends on a lot of factors. For example, some people might subscribe as soon as they visit your website.

But Others might subscribe only after reading your content…

If you want to get the second half who will only subscribe after reading your content, you need to offer them a way to subscribe right after they are done reading.

This could mean adding a signup form at the end of your blog content. Or it could mean adding multiple sign-up forms in between your content if it’s long.

You will have to try different opt-in forms in many different places to see what works for your blog and your audience.

You can try popups to grab your reader’s attention…

The above example is from Smart Blogger. When you try to leave their website, this popup shows up on your screen. It is impossible to miss!

They also use a slide-in opt-in form to grab your attention…

This form shows up after you’ve spent a minute or two on the page.

You can create all these opt-in forms using MailOptin. It’s an all-in-one email marketing toolbox for WordPress. It comes with dozens of templates to help you set these up opt-in forms in minutes.

Ideally, every page on your blog should have at least two opt-in forms: a popup form and a form at the end of every blog post.

Use Lead Magnets

A Lead Magnet is anything you can offer your reader in exchange for their email address. This includes short eBooks, checklists, printables, and whitepapers.

Simply asking the reader to register for your email list isn’t enough. You need to lead with some value.

When you offer your readers a lead magnet in exchange for their email address, you are offering them some value right away. They don’t have to sign up for your email list and then wait to see if your content is worth their time.

We all want instant gratification. And lead magnets offer just that…

If your blog is about weight loss, you could offer a quick PDF about the top 5 mistakes beginners make when trying to lose weight.

The best lead magnets help your reader get one step closer to their goals.

SmartBlogger offers a Cheat Sheet on becoming a freelance writer as a lead magnet…

Their audience is primarily bloggers and writers. And this cheat sheet is enticing to anyone who’s thinking of becoming a freelance writer.

Use Content Upgrades

A Content Upgrade is subscriber-only bonus content.

Your reader needs to sign up for your email list to get access to this content.

You offer this bonus content at the end of your blog posts. It’s an “upgrade” to the content the reader just consumed.

Your content upgrade should act as a bonus piece of content that makes it easier for your reader to achieve their goals.

If your article is about gardening, an apt content upgrade could be a free checklist on starting your first garden.

If your article is about a diet, you could offer a diet plan as a content upgrade.

Creating content upgrades takes time. So, you can use the same content upgrade for multiple blog posts by creating generic ones for blog posts related to the same topic.

BUT if you want to get the most out of this strategy, you will want to create specific content upgrades for your best content.

Like this one on Smart Passive Income’s article about Entrepreneurial mindset hacks

This cheat sheet makes it easy for the reader to apply these mindset hacks. In addition, it makes the advice in the article actionable for the reader.

Your content upgrade must do the same. If you offer a content upgrade that makes your reader’s life easy, many will subscribe to your email list.

Use Email Courses

Email Courses teach your readers how to accomplish their most cherished goals. An email course is a series of emails intended to teach the subscriber about a topic.

The goal of an email course is twofold. First, it offers a lot of value to your subscribers by teaching them how to achieve their goals. Then, it pitches them your products or services that make it easier to achieve the desired goal.

An email course only sounds difficult to create…

You can quickly write an email course in less than an hour. You only have to repurpose your best blog content into bite-sized emails. And your course doesn’t have to be lengthy either. It could be only 5 or 7 emails. Anything over 7 emails is usually an overkill.

Double Your Freelancing has the best email course offer I have ever seen…

The email course is about charging what you’re worth. It will help you charge more money as a freelancer.

Their messaging with this email course is on-point. If you’re a freelancer, you’re likely not averse to making more money. And that’s precisely what they teach you in this short 9-email course.

Gated Content

Locking your best content behind an email opt-in paywall is a great way to grow your email list.

Instead of giving away your best content for free, you can lock it up behind a paywall. The visitor will need to subscribe to your email list to view this content.

You shouldn’t lock content that gets a lot of SEO traffic, as this might hinder Google’s ability to view your content and upset visitors who land on this page from Google.

It would help if you instead created a content upgrade for content that gets a lot of traffic. (See tip #2 above). Content that already gets a lot of visitors is the perfect candidate for a content upgrade.

But if you have content that doesn’t get a lot of traffic but is loved by your readers, you should try gating it behind an email opt-in paywall.

Here’s an example of this from Brian Dean’s blog Backlinko.

If you scroll through Brian’s blog, you will notice that this one article stands out in his list of articles. It is locked, and you can only read it if you sign up.

The best content to lock is content that puts your readers one step closer to achieving their goals. In this case, this article can help Brian’s readers — SEO professionals and business owners — get their site on the first page of Google.

If you want to create an email opt-in paywall, you can use MailOptin. It is an all-in-one email marketing tool for WordPress. It will not only help you lock your content but will help you turn your blog into an automated lead-gen machine.

Use Quizzes

Quizzes can be a great lead-generation tool when done right.

For some reason, people love quizzes.

You don’t have to look further than Buzzfeed to realize how true this is…

They have an entire section on their website dedicated to Quizzes. They even have over a dozen categories for quizzes.

Now, I am not talking about creating Buzzfeed-style quizzes unless if you think they might work for you.

I am talking about lead-gen quizzes like this one on I Will Teach You To Be Rich’s homepage…

Lead-generation quizzes aren’t only fun and exciting for your reader. But they also help you qualify them to send them appropriate pitches.

The Quiz on this website asks you questions that help identify your needs and desires.

This gives Ramit Sethi, the founder, an idea of what messages will work for you, so if you select ‘Exploring a hobby’ as your answer. The email pitches you will receive will all be related to that or will be from that angle.

Once you are done with the quiz, you have to enter your name and email to get the results.

You should try to create a quiz that helps your reader identify solutions to their problems.

Your quiz doesn’t need to do any heavy lifting. It can help your reader identify their problem and offer many articles as a solution.

If you run a fitness blog, your quiz might ask these questions…

  • Do you want to lose weight or build muscle?
  • Do you want to look like Brad Pitt in Fight Club or Chris Hemsworth in Thor?
  • How much time can you spend in the Gym every month?
  • Are you willing to try TRT or PEDs?

Once you get all these answers, you can show your reader a list of your best articles that consider their responses.

Conclusion

If you are publishing new content on your blog regularly, you need to have a system for lead generation in place. Otherwise, you’re just flushing money down the toilet!

The strategies in this article will help you convert your blog traffic into leads on autopilot.

If you don’t know where to start, start by creating your first popup opt-in form. MailOptin’s premade templates will only take a couple of minutes to set up.

The post 7 Ways to Generate More Leads From Your Blog appeared first on MailOptin.

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ProfilePress Review: WordPress Ecommerce & Paid Membership Plugin https://mailoptin.io/profilepress-wordpress-ecommerce-membership-plugin/ Mon, 24 Oct 2022 07:27:09 +0000 https://mailoptin.io/?p=35641 Are you looking for an easy way to start selling digital products like memberships, online courses, and subscriptions online? While there are other great platforms like WooCommerce for selling all types of products, it still lacks basic functionality for selling digital products. This is why you need ProfilePress, designed to sell digital products. With built-in […]

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Are you looking for an easy way to start selling digital products like memberships, online courses, and subscriptions online?

While there are other great platforms like WooCommerce for selling all types of products, it still lacks basic functionality for selling digital products. This is why you need ProfilePress, designed to sell digital products. With built-in payment integrations and eCommerce capabilities, it’s the ultimate solution for businesses that want to use a single plugin to start selling online.

In this post, we’ll dive deeper into the key features of the ProfilePress plugin and see how it lets business owners sell digital products online.

ProfilePress Overview

ProfilePress offers an all-in-one solution for selling digital products and paid memberships on your WordPress sites.

The plugin essentially offers an easy way to sell just about anything, including selling services and digital products. In addition, it includes pre-built templates for creating essential pages such as custom user registration and front-end login pages.

The plugin lets you create a complete checkout page with a conversion-optimised form. This means you can set up digital products and start selling them on your WordPress site within a few clicks. In addition, you can also integrate some of the most popular payment processors, including Stripe, Mollie and PayPal, to receive payments from customers directly from your site.

Key Features

Here we’ll take a closer look at some of the critical features of ProfilePress and see why it’s the ideal solution for businesses that want to sell digital products online.

Optimised Checkout

ProfilePress offers a quick way for business owners to start selling any digital product or service without having to code. One great example is the optimised checkout page from the ProfilePress plugin. You don’t have to worry about creating the checkout page or optimising it for conversions.

All you need to do is set up a digital product, and the plugin automatically creates a “Checkout URL” for your product.

You can send the “Checkout URL” to customers via email or let users navigate to the checkout form directly from your pricing page. Customers can view the digital product’s details and enter their contact and payment information using the checkout form to make a purchase.

Ecommerce Functionality

While ProfilePress is a dedicated membership plugin, it comes with a wide range of eCommerce features that are useful for businesses looking to sell digital products online.

For starters, users on your WordPress-powered website can view the digital products they’ve purchased, access downloadable files, and cancel their subscription from the “My Account” page.

You can also add custom fields to your checkout page, making getting relevant customer information more effortless. For instance, you might want to include a custom “Instagram handle” or “Gender” field on the checkout and user registration pages.

The custom fields can later be added to your user registration and checkout forms.

Users on your site can now register and purchase your membership plans or digital downloads store and provide additional details using the custom fields.

Selling Digital Products

Using the ProfilePress plugin, you can sell digital products – like ebooks, software, music, or documents – or offer them to users for free. It also makes it easier to manage downloadable files in the WordPress backend and track sales.

All you have to do is create a membership plan and upload the downloadable files to it. ProfilePress lets you attach multiple files to a single membership plan. You can also set a download limit and download expiry. Since each membership plan has its checkout link, you can add it anywhere on your site (e.g. a sales page) or email it to customers to purchase the digital products.

Customers can download the digital products upon purchase or from the “Downloads” section on the “My Account” page.

As a business owner, you can view “Download Logs” directly from the WordPress backend to see a report of all the digital products that have been downloaded, along with the user’s details.

Form Builder

The best part about ProfilePress is that it’s straightforward to use, even if you’re not very tech-savvy. You can create attractive-looking forms for your WordPress membership and eCommerce site within a few minutes.

To get started, select one of ProfilePress’s responsive templates to begin creating your custom registration, login, password reset and edit profile forms.

After entering a name and selecting your desired theme or template, you will be redirected to the form builder.

Depending on the template you start with, you can add custom fields and edit the default fields according to your requirements. For example, you can rename the standard “Username” field label to “Enter your nickname” or “What should we call you?” to add some personality to your forms.

The best part is that you can freely drag-and-drop fields and arrange them however you’d like. You can also duplicate specific fields or delete the default ones to give your registration form a unique look and feel.

ProfilePress also gives you complete control over how custom forms look on the front end of your site. This means you can customise how the submit buttons look, set custom colours according to your brand’s aesthetic, and set custom labels for buttons.

You can also click the “Live Preview” button when making changes to get a better idea of what the form will look like on the front end before publishing it.

Payment Integrations

ProfilePress is a “one-stop” solution for businesses looking to sell digital products and services online. This is because it comprises features for setting up digital products and services and lets you accept payments from customers who want to purchase from you.

This is thanks to the plugin’s integration with popular payment processors, including PayPal, Mollie and Stripe. Many more payment processors like Square, PayStack, and RazorPay are expected to be added in a future update.

Coupons and Discounts

ProfilePress comes pre-built with functionality that lets you create and offer customers coupons and discounts.

You can create percentage-based discounts or fixed-amount discount coupons and let your customers redeem them via a custom coupon URL or by entering the coupon code on the checkout page.

This is a great way to encourage more users to make purchases on your digital downloads and eCommerce site and helps boost conversions for your business.

Content Protection

Moving on, the next task is to set any content protection rules you want to have in place.

If you want to restrict just certain pages to registered members, this is where you do that using a simple yet effective drop-down menu.

Benefits of Using ProfilePress

ProfilePress makes it easy for all types of users, even non-tech-savvy ones, to start selling online within a few simple steps. It’s the ideal solution for businesses that want a quick way of selling digital products online without technical expertise.

Let’s dive deeper into some of the key benefits of using ProfilePress for selling digital products and services:

  • Easy to use: ProfilePress is designed for all users, especially business owners looking for an easy-to-use plugin to sell digital products and services on their WordPress sites.
  • Selling digital products: With ProfilePress, you can start selling digital products in a few clicks. The plugin lets you attach multiple downloadable files to a single membership plan. You can sell digital products directly through your website or by sending customers a link. ProfilePress also lets you manage and track downloadable files from the WordPress backend.
  • Helps monetise your passion and skills: Since ProfilePress also comes with built-in payment options, it’s a great way to monetise your passion and skills using one plugin. You can sell your skills and accept payments from your customers while ensuring a top-notch user experience on your site.
  • Create a professional brand image: With templates for necessary forms like the checkout, login, user registration, and edit profile forms, ProfilePress gives your site a unique look and feel. As a result, it helps promote a more professional brand image and helps grab the attention of more prospective customers.

Conclusion

Since you can’t sell by default with WordPress, we recommend using ProfilePress plugin for selling digital products, downloadable files, memberships and services.

Ready to start quickly selling digital products and services on your WordPress site? Get ProfilePress today!

The post ProfilePress Review: WordPress Ecommerce & Paid Membership Plugin appeared first on MailOptin.

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How to Create an Email Course to Get More Subscribers and Sales https://mailoptin.io/create-email-course-get-subscribers-sales/ Tue, 18 Oct 2022 08:34:51 +0000 https://mailoptin.io/?p=34334 You’ve heard that email marketing is the best marketing channel a million times. You’ve read the case studies of how people have made millions with their email lists. But how exactly do you go about building an email list? Marketing gurus are silent about that. They don’t like sharing their best tactics. Today, I will […]

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You’ve heard that email marketing is the best marketing channel a million times. You’ve read the case studies of how people have made millions with their email lists.

But how exactly do you go about building an email list?

Marketing gurus are silent about that. They don’t like sharing their best tactics.

Today, I will share one of the best tactics to grow your email list – Email Courses.

Email Courses can help you automate your list building and lead generation. They can also automate your sales process.

In this article, you will learn all about them:

What Is an Email Course?

An email course is a series of emails designed to educate your subscriber about a topic. The goal is to teach your subscriber how to do something and then pitch to them how your product can help them do that thing faster or better.

If you are selling a productivity app, you might create an email course about the Getting Things Done (GTD) system of productivity. In your first couple of emails, you will teach your subscribers how they can become productive and tick more things off their to-do lists. Then, in the last couple of emails, you will show them how your productivity app makes it easy to apply these principles.

Let me show you a real-world example.

Brennan Dunn of Double Your Freelancing teaches freelancers how they can get more clients and charge more. He has a free email course on his site called Charge What You’re Worth:

This email course will capture your attention if you are a freelancer. It teaches you how to make more money as a freelancer. Now, who doesn’t want that?

An email course is designed first and foremost to capture your reader’s attention. If it grabs your readers’ attention, they might subscribe. Once they subscribe, the goal is to convert them into fans, and then at the end of the course, pitch them your products or services related to the course.

Enough about other people’s courses!

Let’s plan and write your first email course:

Planning Your First Email Course

First, Automate Lead Generation For Your Email Course

Before we go any further, you need to automate your lead generation.

This is the step where most email courses fail before they even launch!

An email course can automate your sales process and bring in new sales while you sleep. But it will only work if people sign up for it. And they will only sign up for it if they know about it!

You need to get the word out about your email course as soon as you launch it.

This is where MailOptin comes in.

It’s an all-in-one Email Marketing solution for WordPress. It can help you automate lead generation and email marketing without technical knowledge.

There are many ways MailOptin can help you promote your email course.

It can help you create simple inline forms like this one on Celebrating Financial Freedom:

Or you can use it to collect email addresses on your landing page like Double Your Freelancing:

You create these lead capture forms and automate your email marketing in minutes using MailOptin. It is an all-in-one email marketing tool for WordPress, and it comes with dozens of conversion-optimized opt-in form templates to help you get started.

MailOptin WordPress Optin form builder

Decide The Topic

What’s the biggest burning desire of your audience?

Whatever you think it is, digs a little deeper.

Does your product or service help your customers make or save money somehow?

Does it help them improve some aspect of their life (dating, relationships, health)?

If you are having trouble figuring out what your audience wants the most, try looking at Facebook groups, forums, or subreddits dedicated to your industry. What pops out? What goal are people talking about the most?

Let’s say your blog is about intermittent fasting, and you are selling a book about it.

If you take a look at the Intermittent Fasting subreddit (group) on Reddit, you will notice right off the bat that most people in the group want to lose weight:

The posts with the most Upvotes (Likes) are before and after progress pics of people who have lost weight using Intermittent Fasting.

Looking at this subreddit, a course about how to lose weight using Intermittent Fasting would be the best idea.

Decide The Length

The length of your email course depends on what you’re teaching. You are the best judge here.

The number of emails in your course should be enough to teach the basics.

The goal isn’t to stuff knowledge down your subscriber’s throat. The goal is to send them small, digestible emails that help them learn something new. The easier your emails, the more valuable they will be to your subscribers.

Think about it. Your subscriber will probably read your emails on their phone. Do you think they have the time or the desire to scroll through a long email?

Make your emails short, and remember that the goal is to make your emails value-dense. A quick email with valuable advice is better than a long email that reads like a Wikipedia entry.

If you aren’t sure how many emails you need, make your course five emails long.

Write Your Email Course

This is where you finally write your email course.

You can follow this simple structure, and your course will be ready in no time.

Email 1: Introduction

This is where you introduce yourself and welcome your new subscriber.

Use a warm, friendly tone to introduce yourself and your brand. Tell your new subscriber why you started your business/blog.

You might start your email with something like this:

Hi John,

This is Max from Fitness Ninja. I am so happy to see you here!

I started Fitness Ninja when I was overwhelmed with the amount of disinformation about weight loss on the internet. My goal with this blog is to teach you the basics of nutrition and give you the right tools on your journey to looking and feeling like your best self.

After you introduce yourself, could you offer your subscriber a simple tip that will help them get one step closer to their goal? You might talk about the biggest mistake you have seen people make trying to achieve what you are teaching. Or you might talk about the most critical mindset shift that helped you or your client get success.

The goal is to make your email seem valuable.

If you can offer even a tiny bite-sized piece of value in your first email, your subscribers will look forward to reading your following email.

Finally, tell them what you will talk about in your following email. Wrap it in mystery and make it sound enticing.

Email 2: Value Email

This is where you wow your subscribers with your best content.

The easiest way to write these emails is to repurpose your existing content. No, this doesn’t mean copying and pasting your current articles. That won’t work in most cases.

The goal is to write a short and quick email to read.

Your goal is to write a value-packed email.

You can find your most popular article and rewrite its best points in short paragraphs. If you do this right, an article of 2000 words will become a small 500-word email.

Long emails might result in lag on smartphones and are challenging to read. Keep your email short! Don’t go into much detail about anything. Talk about the essential bits and cut everything out that’s not the meaty part.

Email 3: More Value Email

This is where you deliver some more valuable tips.

Repurpose another blog post to write this email.

You can add as many “value” emails between this, and the following email you think are needed for what you are teaching.

Email 4: Value Email + Soft Pitch at The End

This email will be another value email but with a soft pitch at the end. At the end of the email, introduce your product or service related to this email series.

The pitch at the end should sound like, “Hey, by the way, I have a course/service/product that can help you achieve this goal with little to no hassle and in less than a quarter of the time!”

It’s okay to talk about how what you’re selling can help your subscriber but don’t take more than a couple of paragraphs to describe it.

No hard-selling here. That comes in the next email.

The goal of this email is to offer value.

Email 5: Hard Sell Your Services/Course/Product

This is the step that a lot of people shy away from. They fear they will come off too strong.

Don’t worry about it! This is exactly like the moment after a date when you are standing outside your date’s apartment and wondering whether or not you should go for a kiss. Your date knows your intentions and expects you to make a move!

In the same way, your subscriber knows you’re not a non-profit and that eventually, you will try to sell them something.

Your goal with this email is to eradicate any doubts your subscribers might have about your product. So, your email should talk about how your product can help your subscribers achieve their desired goals.

Most of your subscribers won’t buy what you’re selling right away. But some of them are standing on the edge, thinking about whether or not your product is right for them. In this email, you eradicate all their fears and doubts.

One way to do this is to talk about stories/case studies of your previous clients, students, or customers. For example, if you are selling a course about learning French, you might share the story of your student who wasn’t sure if he could learn a second language at his age and how your course helped him become fluent in only a couple of months.

If you don’t have a story or a case study, testimonials from your customers are another great tool to make your product look effective. You might want to sprinkle a couple of testimonials throughout your email.

Here’s a general template for what this email might look like:

Hi John,

In my last email, I talked about how [PRODUCT NAME] can help you achieve [Financial Freedom/Desired Goal].

Today, I want to share the story of James, my star student who achieved his goals in only 3 months. He used the same tactics I teach in my course.

[THE STORY]

James is not alone. Here is what some of my other students have to say about [PRODUCT NAME]:

[TESTIMONIALS]

[PRODUCT NAME] has helped over 3,000 people just like you achieve [Desired Goal], and I am confident it can help you do the same.

Here’s what is included in [PRODUCT NAME]:

  • Talk about a feature or a lesson.
  • Talk about another feature and how it can help your subscriber achieve their goals with ease.
  • Include as many points as you need to talk about all the good parts of your product.

If you are finally ready to achieve [Desired Goal] in 2022, then check out [PRODUCT NAME] here.

And if you have any questions, feel free to reply to this email…

Talk Soon,

YOUR NAME

CEO,

Your Company

Email 6: Further Steps

In this final email, you might want to go ahead and share some further steps with your subscribers, if you don’t mind.

Now that the course has ended, what’s next?

Join your Facebook group?

Read an article?

Wait for your following email?

Sign up for some other marketing channel?

Make this email short and sweet, and be sure to express some gratitude. Your subscriber read six emails in a row. This person is your fan! Cherish them.

Conclusion

If you want to grow your email list, Email Courses can be a godsend. They help you win over your subscribers and automate your sales process.

What are you waiting for? You can use the above steps to create your first email course and grow your email list.

The post How to Create an Email Course to Get More Subscribers and Sales appeared first on MailOptin.

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Send Emails When New LifterLMS Courses are Published https://mailoptin.io/send-email-new-lifterlms-course-published/ Mon, 10 Oct 2022 11:04:58 +0000 https://mailoptin.io/?p=35466 Email marketing is considered the most effective marketing tactic for sustainable lead generation. It will interest you to know that MailOptin has support for all the popular email marketing services, including In this article, you will learn how to set up an automatic email sent to your WordPress users or email list subscribers whenever you […]

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Email marketing is considered the most effective marketing tactic for sustainable lead generation.

It will interest you to know that MailOptin has support for all the popular email marketing services, including Mailchimp, Campaign Monitor, Sendy, Constant Contact, AWeber, ConvertKit, MailerLite, GetResponse, Klaviyo, ActiveCampaign, SendinBlue, SendGrid, Mailjet, Keap Max Classic (Infusionsoft), Zoho Campaigns, Moosend, Vertical Response, NewsMAN, CleverReach, MemberPress

In this article, you will learn how to set up an automatic email sent to your WordPress users or email list subscribers whenever you publish or add a new course in LifterLMS.

Go to MailOptin >>  “Email automation” and click the “Add New” button.

You have to Enter a name or title and then select “New post Notification” email automation because we want to send emails whenever a new Course product is published in LifterLMS.

Then select a template, and you will be redirected to the customizer.

So that you know, you can also decide to code or import your email template.

Create new email automation

Set up the look and feel of the email to your heart’s content. You can also import or code your template to use.

Click on “Settings,” then scroll down to “Select Post Type” and select “Courses.”

You can further filter the course that will trigger the email newsletter by the categories and tags taxonomies they belong to.

Scroll down to the “Recipient” section to define who receives the newsletter. Your WordPress users could be further filtered or restricted to specific roles such as Author, Contributor, Subscriber, Editor, or a combination of roles, depending on who you’re trying to reach.

If you want the automated email recipient to be all students, select “Registered Users” as the connection. If you sell your LifterLMS courses with WooCommerce, you can choose “Customer” as the user role.

WooCommerce customers as email automation recipient

To send the email notification to your list subscribers, select your email marketing service, such as MailChimp, AWeber, and Campaign Monitor, as the connection and then your email list. For MailChimp, you have the option to send to a saved segment.

Please note that you need MailOptin connected to your email service provider before it can appear in the “Connection” select dropdown.

MailChimp as email automation recipient

Finally, save the changes and activate the automation using the toggle switch at the top.

Set up is now complete.

So every time you add/publish a new course on your LifterLMS course website, MailOptin immediately sends out a newsletter.

Feel free to let us know if you have any questions or comments.

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How to Use Content Upgrades to Grow Your Email List https://mailoptin.io/content-upgrades-grow-email-list/ Mon, 03 Oct 2022 09:54:52 +0000 https://mailoptin.io/?p=34261 Email Marketing lets you communicate with your customers whenever you want without paying a middle man. Anyone who has read an article or two about content marketing knows the importance of an email list. But how do you go about getting your readers to subscribe? This is where content upgrades come in. A content upgrade […]

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Email Marketing lets you communicate with your customers whenever you want without paying a middle man. Anyone who has read an article or two about content marketing knows the importance of an email list.

But how do you go about getting your readers to subscribe?

This is where content upgrades come in. A content upgrade is a fancy term for a bribe that you offer your reader in exchange for their email address. This bribe is usually a bonus piece of content.

This article will show you some examples of lead magnets and how to set one up for your blog. Let’s start at the top:

What is a Content Upgrade?

A content upgrade is a term used to describe a bonus piece of content that you offer your readers as a bribe to join your email list. It is typically offered at the end or in the middle of your content.

Your content upgrade can be a free PDF that contains extra content or a checklist. It can be anything that your readers might consider signing up to your email list to download.

Let me illustrate with an example. If you read this article by Hootsuite on increasing Facebook sales, you will see this right after the introduction:

Hootsuite offers their reader a free guide on converting Facebook traffic into sales. Anyone reading their article on increasing Facebook sales will find this very enticing. To download this free guide, you have to sign up for their email list.

Clicking the Download button will take you to this landing page:

If you want to download the guide, you have to fill out some details about yourself, including your email address.

Content Upgrades, when done right, can add thousands of new subscribers to your email list every month. And it doesn’t take more than a couple of hours to create one.

Let me give you some ideas for content upgrades you can create for your blog:

9 Types of Content Upgrades

Gated Content

Gating your content behind an email opt-in paywall is one of the easiest ways to get more subscribers.

The strategy is simple:

You lock your best content, and your readers have to sign up for your email list to view it.

Backlinko does it very well:

They have locked one of their best case studies behind an email opt-in paywall. The title alone will make your mouth water if you are an SEO. The best content to lock is content your audience wants the most.

This content upgrade requires the least effort and is very effective.

The best way to do this is to lock only half of your content. The top part of your article will hook the reader in, and then if they scroll down, it means they want to read more, which means they will probably end up subscribing.

You can quickly implement this using the MailOptin plugin. It is an all-in-one email marketing and lead-generation tool for WordPress. In addition, it makes content locking as easy as clicking a few buttons!

PDF Version of The Blog Post

Some people like to save content for later. Usually, they do this by bookmarking any good piece of content they might come across. You can offer these people a PDF version of your blog post that they can download and read whenever they want or send to their kindle.

Apollo Digital offers a free PDF version of their SEO case study that you can download by signing up for their email list:

This is one of the easiest content upgrades to create. It takes less than a minute if your website’s theme comes with a print stylesheet.

To create a PDF version of your blog post, press Ctrl + P and select PDF as the destination. That’s it! You can now offer this PDF version as a content upgrade.

If you want a better conversion rate, offer extra content to make it more appealing.

What’s better than downloading a basic PDF version? A PDF version with some bonus content.

Checklists

If you publish a lot of how-to guides on your blog, this is one of the best content upgrades to try.

A checklist makes your how-to articles actionable and gives the reader an excellent incentive to sign up for your email list.

MomLovesBest, a parenting blog, offers a free PDF checklist version of their babyproofing article:

Your checklist can be a condensed version of your how-to post that lists all the steps with a short description. The best checklists are only one or two pages.

The size of your checklist will depend on the design you use, the font size, and the length of your tutorial or how-to guide. But in general, it should be less than half the length of your original article.

A Mini eBook

This could be a mini-ebook that’s only a couple of pages long.

If you have a lot of blog posts that cover the same topic or similar topics, you can package them up into a free mini-ebook.

The advantage of this strategy is that you don’t have to create any new content. However, you need to repurpose your old content into a downloadable PDF file.

For example, if you have a lot of blog posts about weight loss, you might combine them into an eBook with a little bit of editing and offer it at the end of all your blog posts about weight loss. Likewise, if you have an article about weight loss mistakes, myths, and weight loss diet plans, you can combine them and create a mini eBook.

Cheat Sheet

This content upgrade only works for some particular scenarios.

Can your how-to guide be turned into a quick cheat sheet? Something that your reader can download and get all the information they need at a glance.

A good example is a simple diet plan with giant images of what you can and cannot eat.

BulletProof offers a free downloadable roadmap (fancy word for a cheat sheet) of their diet:

They offer this diet roadmap in many of their articles related to the bulletproof diet. It’s a simple cheat sheet with a list of foods you can and cannot eat on the bulletproof diet.

Video or Audio Version of The Blog Post

Some people don’t like to read!

A video or an audio version of your blog posts will entice those who don’t like to sit down and read a lengthy article. Who am I kidding? No one addicted to their smartphone (including yours truly) has ever chosen to read an article over watching a video on the same topic if given a choice.

You can lock this audio/video version of your blog post behind an email opt-in paywall where your readers need to sign up for your email list to access it. You can easily do this in minutes with MailOptin.

Success Stories/Case Studies

Everyone loves a success story.

Whether it’s weight loss or financial gain, people love success stories!

If you have a success story where you helped any of your clients achieve the results their desired results, you can package it up into a small PDF. You can then offer this PDF under any blog posts about that topic.

For example, if you have a weight loss success story, you can create a PDF that talks about your client’s background and how you helped them achieve their goals. Be specific about the strategy that you used to help them lose weight. You can offer this success story PDF in any blog posts related to weight loss.

A Swipe File

A swipe file is a collection of ideas related to a subject. It helps you avoid starting from scratch by getting your creative juices flowing.

Swipe files go well with articles about creative skills—for example, a swipe file for web designs or a swipe file for copywriting.

You don’t have to call it a swipe file. You can call it an idea book. A fashion lookbook is an excellent example of a swipe file.

DigitalMarketer offers a swipe file at the end of their article about writing headlines that get clicks:

Templates

A template can save your readers hours.

They are the perfect companion to how-to guides (especially the long ones).

If you can offer your readers a simple template that saves them time, they will love you for it!

Hootsuite offers a free buyer persona template in their article about creating a buyer persona:

As a reader, you can either go through the article and then painstakingly create a buyer persona from scratch… or you can download the pre-made template by signing up for Hootsuite’email list.

How To Add a Content Upgrade To Your Blog Post

To create a content upgrade sign-up form on your website, you need MailOptin. It is one of the best email marketing tools for WordPress.

Once you install the MailOptin plugin, go to the Optin campaigns section of MailOptin:

Now click the Add New button on top of the page. It will take you to the New Campaign wizard, where you can choose a template and a name for your new campaign:

Enter a title and then select In-Post for Optin Type.

Now, pick a template that you think will go well with your blog’s design.

If your content upgrade is an eBook or something that comes with a cover, you might want to choose this design:

It lets you add an image to the side. So, for example, you can display the front cover of your eBook here.

For this tutorial, I will pick the third template:

Selecting a template will take you to the customization page where you can edit all aspects of your form’s design:

Then, click any element on your form to reveal its available customization options in the sidebar.

Take your mouse over to the title and click it to edit the title. Then you can edit the title from the left panel:

Feel free to play around with the customization settings to create a design you like.

Once you are done customizing your form, go to Display Rules and select page targeting:

In the page targeting menu, disable the Globally show optin option on the top because we only want to display this content upgrade in blog posts that are related to it:

Now click the back button on top twice to go back to the home of the customization panel and select the Embed & Shortcode menu:

Now, copy the shortcode you see in the shortcode field:

The optin form will appear wherever you place this shortcode in your content.

Now click the enable button on the top left and click the Save Changes button:

Now, edit the blog post where you want to display this form and place the shortcode wherever you desire it displayed in the blog post:

Click the Update button to save the changes. Then visit the blog post to see the result:

The best place for a content upgrade is right after the introduction. For example, if a blog post gets a lot of traffic, you will want to place your form after the introduction, in the middle, and at the end of the content. This will give the reader ample opportunities to subscribe.

Conclusion

Content Upgrades are one of the most effective strategies for building your email list. Most of them take less than an hour to make and set up. And if you use a plugin like MailOptin, you can cut that time in half.

If this is your first time reading about content upgrades, the easiest way to get started is to create a PDF version of your most popular blog post. It will only take a couple of minutes, and you will start seeing results right away!

The post How to Use Content Upgrades to Grow Your Email List appeared first on MailOptin.

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10 Best WooCommerce Sales Popup Plugins to Boost Sales https://mailoptin.io/woocommerce-sales-popup/ Mon, 19 Sep 2022 09:08:59 +0000 https://mailoptin.io/?p=34183 Are you looking for a way to encourage more site visitors to make purchases on your online store? Why not consider using a WooCommerce sales popup. Displaying a sales popup is a great way to promote your WooCommerce products better and encourage more purchases on your online store. However, the only problem is that WooCommerce, […]

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Are you looking for a way to encourage more site visitors to make purchases on your online store? Why not consider using a WooCommerce sales popup.

Displaying a sales popup is a great way to promote your WooCommerce products better and encourage more purchases on your online store. However, the only problem is that WooCommerce, by default, doesn’t have the functionality built-in that lets you do this. We recommend using a dedicated WooCommerce sales popup plugin for boosting sales on your online store.

This article will go through some of the best WooCommerce sales popup plugins that help you encourage more sales and boost revenue on your online store.

#1. MailOptin

MailOptin is a robust plugin designed to help you create attractive newsletter popups and email automation campaigns on your online store.

It offers all the tools you need to generate more leads and lets you create more efficient email marketing campaigns for your business. For instance, you can use this sales popup plugin to send follow-up emails automatically once a user triggers an action or signup to your email list. This way, you don’t have to invest much time or money in keeping your subscribed users engaged, which, in turn, helps reduce cart abandonment on your online store.

WordPress autoresponder powered by MailOptin plugin

MailOptin also lets you set advanced targeting rules that display relevant content to site visitors based on their actions or browsing time on your online store.

Pricing – MailOptin’s pricing starts at $89 per year for the Standard package plan.

#2. YITH WooCommerce Popup

YITH WooCommerce Popup is a lightweight yet powerful sales popup plugin designed for WooCommerce sites.

It features a simple to understand and intuitive interface for creating sales popups and customizing them, even if you’re not tech-savvy. All you have to do is select a template and start customizing it to match your online store’s aesthetic. In addition to this, the YITH WooCommerce Popup plugin lets you add a sales popup anywhere on your WooCommerce site. You can display a sales popup promoting products from your catalog anywhere on your online store to maximize visibility.

Pricing – Free.

#3. Ninja Popups

Ninja Popups is another popular sales popup plugin for WooCommerce sites that lets you create visually appealing and engaging popups on your online store.

Ninja Popups features an easy-to-use, drag-and-drop popup builder that lets you create sales pop-ups within a few minutes, even if you’re not experienced with coding. In addition, you can choose from over 50 different popup themes that can be fully customized.

You can select a pre-designed template and start customizing the colors, button labels and colors, typography, and animations of your sales popup. The best part about Ninja Popups is that it’s fully optimized to ensure maximum SEO performance and seamlessly integrates with popular email marketing services such as Mailchimp, ActiveCampaign, MailPoet, InfusionSoft, and Campaign Monitor.

Pricing – You can get the Ninja Popups plugin’s Regular License for $24.

#4. Beeketing

Beeketing is a professional, all-in-one marketing solution that gives you everything you need to promote your WooCommerce products better.

Backed by AI, the plugin offers you advanced customer behavior tracking tools that give you a better understanding of what your audience is interested in. It also features an advanced sales popup feature that lets you display recent sales notifications to encourage more sales and checkout notifications to reduce cart abandonment. In addition to this, it enables you to display upsell messages to increase the average order value on your online store. This way, it gives you complete control over how sales popups are displayed to site visitors when they land on specific pages of your online store.

Pricing – You can get the Sales Pop extension for Beeketing for free.

#5. Popup Maker

Popup Maker offers an all-in-one solution for creating popups for opt-ins, generating new leads for your business, and offering attractive purchase incentives to your customers.

Popup Maker gives you complete control over the type of popup you want to create on your WooCommerce site and offers multiple ways to trigger pop-ups. For example, you can display a sales popup automatically when site visitors land on your site, let users click a button before the sales popup is displayed, show a sales popup when users submit a form or display one when site visitors are about to leave your site or if someone has scrolled to the bottom of your webpage.

Besides advanced pop-up displaying options, Popup Maker seamlessly integrates with the most popular form builders such as Gravity Forms, Ninja Forms, Contact Form 7, and MailChimp for WordPress.

Pricing – Free.

#6. WooCommerce Splash Popup

WooCommerce Splash Popup is a simple yet powerful sales popup plugin for WooCommerce sites.

You can create popups to notify site visitors about new sales or the latest product offerings to encourage more people to make purchases. In addition, the plugin allows you to create a clean-looking sales popup and display WooCommerce products to site visitors based on their logged-in status. For instance, you can show a different sales popup to logged-in users than what logged-out users see.

Pricing – The WooCommerce Splash Popup pricing starts at $29 per year.

#7. Sumo

With more than 37,000 businesses using Sumo to create a sales popup, it’s also an excellent solution for encouraging more people to make purchases on your online store.

It gives you access to all the tools you need to create engaging sales popups for generating more sales, cart abandonment messages to stop people from bouncing off your site without completing checkout, and opt-in popups that help you build and grow your email list. You can use Sumo popups to offer customers discounts and upsell your WooCommerce products. This way, you not only increase the average order value but also generate more revenue for your business.

Pricing – You can download the Sumo plugin for free and only pay when you get more customers on your online store using their pop-ups.

#8. Retainful

Retainful is a powerful WooCommerce sales popup plugin designed to help you create attractive purchase incentives on your online store.

The plugin has advanced tools to create add-to-cart pop-ups and exit popups. This way, you can encourage more people to add products to their cart while preventing interested site visitors from leaving your site without making purchases. The best part about Retainful is that it’s straightforward to use and has additional email marketing and order coupon features.

Pricing – Free.

#9. Notification for WooCommerce

As the name suggests, the Notification for WooCommerce plugin lets you display “buyers purchased” notification popups on your online store that encourages others to make purchases.

The plugin displays recent order notifications to site visitors on your online store. This helps create a sense of urgency and is also a great way to showcase social proof on your online store. As a result, it can help boost sales and improve product visibility on your WooCommerce site.

Pricing – Free.

#10. FOMO

FOMO is a full-fledged marketing solution that lets you display sales popups or notifications on your WooCommerce site.

You can display recent purchases made on your online store by other customers as “notifications” or sales popups. This works great as social proof for encouraging more purchases on your online store while also making your brand look more professional.

Pricing – You can get started with the FOMO plugin for $19 per month for the Starter package.

Conclusion

With so many options available for WooCommerce plugins for sales popup, it can be hard to decide on the right one for your business.

Ideally, you want to consider essential sales popup plugin features such as pre-designed templates, advanced page targeting functionality, lead generation features, and the ability to customize your sales popup according to your brand entirely.

Considering these essential features, we recommend using the MailOptin plugin to create attractive, professional-looking sales pop-ups on your online store. The plugin features advanced customization features and page targeting rules that help you display sales popups relevant to your users and the page they’re visiting on your online store.

Ready to boost sales on your online store by displaying a sales popup? Get MailOptin today!

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How to Get More Email Subscribers (Proven Methods) https://mailoptin.io/get-more-email-subscribers/ Mon, 12 Sep 2022 09:48:41 +0000 https://mailoptin.io/?p=33875 One of the best marketing channels for an online business is email marketing. You can engage, build trust, and sell products to your subscribers through email marketing. That said, email marketing is most effective when you have many subscribers. Growing a subscriber list is not an easy task. Some lucky folks taste success within a […]

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One of the best marketing channels for an online business is email marketing. You can engage, build trust, and sell products to your subscribers through email marketing. That said, email marketing is most effective when you have many subscribers.

Growing a subscriber list is not an easy task. Some lucky folks taste success within a few weeks, but growing email subscribers require thinking creatively, working hard, and being patient for most of us.

In this article, we will show you how to get more email subscribers.

We have covered over 20 different methods that you can implement on your website right away. Most of these methods have been tested by hundreds or thousands of online businesses. Nonetheless, some of these methods won’t work for you. You need to figure out which ones do and use those methods to skyrocket your email subscribers.

Now let’s get started.

How to Get More Email Subscribers? (20 Methods)

To implement the methods listed below, you need an “embedded form.” Tools like MailerLite and MailChimp will help you create an embedded form that you can place in an article, landing page, popup, and side widgets of your website.

Below is an embedded form we created using MailOptin.

Now let’s look at the various methods of acquiring more email subscribers.

1. Remove Distractions

When visitors come to your site, your email subscription form should grab their attention immediately. While you can make the subscription form look attractive by using eye-catchy colors, images, and graphics, we recommend removing distractions like sidebars and too many CTA buttons.

Here’s an example of a clutter-free landing page where the subscription button stands out.

What works for others may not work for you, so we recommend using different designs, CTAs, and text to determine what works for your visitors.

2. Reduce the Number of Form Fields

It’s tempting to collect as much information as possible right away, but the truth is that adding too many fields to the subscription box drives visitors away.

There are numerous studies on how reducing form fields can increase the rate of registration. Here’s one case study where the number of registration went up by 11% by reducing the length of the subscription form. Therefore we suggest reducing the number of fields to one or two (name and email or just email).

And don’t worry, you will have many opportunities to collect more information later.

3. Offer Incentives for Signing Up

Describing the benefits of receiving emails is the key to capturing more emails. It would help if you communicated to the visitors what value your emails provide.

People love free products, so we recommend offering incentives to get visitors to sign up. Here are a few incentive ideas:

  • Special discount for first-time subscribers
  • Free ebook or cheat sheet, or checklist
  • A free email or video course
  • Hundreds of dollars worth of giveaways
  • An online content or a fun quiz
  • Free templates, etc

In the image below, you will find HubSpot offering a free ebook in exchange for email addresses:

4. Create Hyper Specific Lead Magnets

In marketing, a lead magnet refers to an incentive given away for free to gather contact details. For example, a security software company offers a free video tutorial on keeping your site secure from hackers in exchange for contact details. The free video is the lead magnet.

Let’s say the company has a blog, and they write an article on why websites get hacked.

Imagine someone’s site getting hacked, and they visit that article looking for a possible solution. Unfortunately, the company pitches the generic lead magnet (i.e., the free tutorial) and loses a potential client. Instead, they could have pitched a specific lead magnet where they could have asked for the visitor’s website URL and email address so that they could check the site and reach out to the visitor to offer a solution.

The bottom line is that you need to create specific lead magnets because they are likely to draw more subscribers than any generic lead magnets.

5. Add Exit-Intent Popups

Exit-intent popups appear when a visitor is about to leave your website. Although this type of popup grabs people’s attention immediately, you will still need to convince visitors to sign up for your newsletter. The best tool of persuasion is incentivization. Offer free discounts, guides, and case studies for their email address.

Brian Dean, the founder of Backlinko, said that exit-intent popups helped him collect 50k+ more subscribers.

Here’s a guide on creating an exit-intent popup on your WordPress website.

6. Use a Fullscreen Welcome Mat

A fullscreen welcome mat is a popup that covers your entire screen. As you can imagine, it’s very effective at grabbing visitors’ attention. Once you have visitors’ attention, all you need to do is incentivize them to sign up for your newsletter.

Sportique, a lifestyle e-commerce company, used fullscreen welcome mats to convert 4.92% of all visitors into subscribers. So give fullscreen welcome mats a go to increase your email subscribers.

7. Use Gated Content

Gated content is a type of content that is wholly or partially hidden from visitors to the site. It can only be accessed by signing up for an account or a newsletter.

For instance, The New York Times allows you to read only a few articles for free. You will need to sign up and create a free account with the online newspaper to read more articles. This is a form of partial gated content.

Use this guide to implement gated content on your website.

8. Add Sign Up Form to Articles

You can get more email subscribers by placing your sign-up forms on articles that draw traffic. Consider adding at least two sign-up forms to each article. Add one on the side and one at the end of the article so that when visitors finish reading it, they can subscribe to your newsletter and read similar content.

Here’s an example of a subscription form on the side of an article:

9. Add Sign Up Form to Home Page

If your homepage draws traffic, use it to get more email subscribers. For example, you can convert the page into a traditional landing page and optimize its design to encourage people to sign up.

Here’s an example of a homepage that has been converted into a landing page for collecting emails. They have even added a “Home” button to the main menu to enable visitors to navigate to the home page quickly.

10. Add Sign Up Form to the Comment Section

Typically, when someone wants to leave a comment on a website, they have to enter their email addresses as it helps identify and remove spam. Unfortunately, many marketers export these email addresses and add them to their subscriber list. We don’t recommend this method because building an email list without taking consent is illegal in many countries. There is a better way of utilizing the comment section.

After visitors leave a comment on your site, redirect them to a new landing page where you can invite them to join your newsletter. To implement this method, follow this guide: How to redirect user attention with comment redirect.

11. Add Sign Up Form to Checkout Page

If running an eCommerce store, add a signup form to your checkout page. Just ensure that the signup process is easy and requires only a few seconds.

Instead of asking for names and email addresses, consider adding a prominent checkbox on the checkout page. Then, if customers select the checkbox, you have their permission to add them to your mailing list.

Here’s a guide that will help you add an optin checkbox to your checkout page.

12. Promote Your Newsletters

There are several ways to promote newsletters. First, you can reach out to relevant blogs and ask for a review.

You can also cross-promote with other newsletters. On LetterWell, one can find newsletters from different industries along with their stats like subscriber counts and open rates. We recommend signing up with the service and finding newsletters that you can promote to your subscribers and who can promote your newsletter to their subscribers.

Other ways to promote your newsletter include:

  • Adding sign up links in webinars
  • Adding a signup link at the end of your email signatures
  • Promoting newsletters in video descriptions
  • Adding signup links to your social media bios
  • Sharing newsletter previews on social media accounts
  • Creating value-driven posts on social media & asking people to sign up for more content

13. Guest Blog on Other Websites

Guest blogging on other people’s websites is typically done to acquire backlinks and promote products. But guest blogging can also be used to acquire new email subscribers. All you need to do is add the link to your sign-up form to the guest article.

Some website owners may not agree to add a link to your newsletter to their article. In that case, you can utilize the traffic that the guest article generates for your website.

For instance, visitors who come to your site from example.com can be incentivized using a specific lead magnet like “Hey Example.com reader! Get a huge discount on the XYZ products by subscribing to our weekly newsletter.”

14. Add Social Proofs

A successful online business receives endorsements on Twitter or Facebook business pages and groups, emails from customers, and review sites like TrustPilot. First, collect all business endorsements in one place. Then select the top 3 to 5 testimonials and add them to a landing page with the signup form.

Seeing other people speak highly about your newsletter helps build trust. The more people trust you, the higher chances of increasing your email subscribers.

However, if your business is new, request testimonials from your customers or clients.

Another way of adding social proof is by showing the number of people already subscribed to your email list.

You can also add social proof by using a notification tool called Fomo. Whenever someone signs up for your newsletter, it displays a small popup notification at the bottom of your site. Here’s how it looks:

15. Enable Email Sharing or Forwarding

You can encourage subscribers to share your emails by adding an “email to a friend” button or social sharing buttons. You can also add a “Subscribe” CTA button linking to your newsletter landing page so that people can easily opt-in to your newsletter. Also, consider creating a referral program encouraging existing subscribers to share your newsletters in exchange for a reward.

16. Write Valuable Emails

As you try to grow your subscription list, you need to ensure that your current subscribers don’t unsubscribe.

The best way to retain subscribers is to write value-driven emails. Also, try sprinkling the emails with humor so that recipients look forward to receiving your emails.

There are a ton of tutorials on how to write value-driven emails, but you can start with this guide by CampaignMonster: A comprehensive guide on writing high-performing emails.

17. Create a Free Online Tool

We recommend creating a free tool that people can use by signing up with their email addresses. Free tools are a great way to draw traffic and get more subscribers.

Here’s an example of one such tool built by HubSpot.

Website Grader by HubSpot is a free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security. To use the tool, visitors must add their email address and website URL.

18. Visit Offline Events

Consider joining offline events like trade shows, competitions, meetups, seminars, hackathons, and educational panels. Such events offer opportunities not just to promote your products but also to build email lists. Here’s how you can build an email list by going to offline events:

It’s simple. Demonstrate your products in front of a crowd. You are likely to find potential customers. Collect their contact details, including email addresses. Once you are back at the office, import them to your email marketing tool.

19. Add QR Codes to Offline Ads

Try engaging in traditional marketing by handing out flyers to advertise your product and services. Add a QR code to the fliers so that people can scan the code for more information about your products and services.

You can design the QR code so that when it’s scanned, the QR code asks for an email address. Here’s a tutorial on how to grow your email lists using QR codes.

20. Collect Emails In-Store

If your business has an offline store, you can launch a membership program that people can enter by signing up with their emails. You will need to run the program by offering incentives like points and discounts to keep your customers happy.

That’s it. These are our top tips on how to get more email subscribers.

Conclusion

Growing an email list is no easy task, but it certainly can be done. There are several new and creative ways to build an email list. It involves acquiring new skills like basic web design principles, writing copy, carrying out tests, etc.

It may take time, but if you work consistently, you are bound to figure out the best ways to grow an email list for your business.

If you liked this article, consider checking out our blog to find tutorials on email marketing for small businesses.

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