Integrating WPForms with Mailchimp, AWeber, MailerLite, HubSpot Etc

Do you want to connect WPForms to your CRM and email marketing software so you can capture leads from your WordPress website?

WPForms is a popular WordPress form plugin for creating many types of forms. Not all CRM and email marketing software is natively supported by WPForms. Using MailOptin, you can connect it to major email marketing providers, including MailChimp, Salesforce, Microsoft Dynamics 365, Drip, AWeber, Google Sheets, Kit (ConvertKit), MailerLite, Constant Contact, GetResponse, Sendy, Campaign Monitor, ActiveCampaign, Brevo (Sendinblue), Gist, Klaviyo, Sendlane, Mailster, Vertical Response, Mailjet, HubSpot, Ontraport, Moosend, MailPoet, Zoho CRM, Zoho Campaigns, Keap Max Classic (Infusionsoft), HighLevel, Omnisend, Flodesk, Beehiiv, Benchmark Email, SendFox, iContact, Mailgun, E-goi, SendGrid Email Marketing, Elastic Email, Encharge, weMail, FluentCRM, CleverReach, NewsMAN, Facebook custom audience.

You can follow the step-by-step guide below to learn how to connect WPForms to your email marketing software and CRM account..

Connecting WPForms to Your Email Marketing Software

1. Begin by navigating to your WordPress dashboard, then go to the WPForms admin page and click the form title to open the form builder.

2. In the form builder, click on the Marketing menu to connect WPForms with your email marketing software. Open the MailOptin section, then click the “Add New Connection” button and provide a name to identify the connection.

3. You will be prompted to add a new integration. Select your email marketing software or CRM and hit the connect button.

4. Select a contact or email list to add leads to and map the form fields to their respective custom fields in your email marketing software or CRM.

If your ESP supports tagging, you can select or add a comma-separated list of tags to assign to every lead that subscribes via the form.

5. Once you are done, click Save to apply the changes to complete the integration of WPForms to your CRM account.

Conclusion

Integrating WPForms with your email marketing software and CRM is essential for efficiently capturing and managing leads. While WPForms lacks direct integrations with many platforms, MailOptin bridges this gap by connecting your forms to major email marketing providers and CRMs.

We hope this article helped you learn how to integrate WPForms with your CRM or email marketing platform.