Adding WooCommerce Customers to Email Marketing Lists

Are you looking to add WooCommerce customers to email marketing lists?

WooCommerce is a popular, customizable, open-source eCommerce platform built on WordPress.

If you run a WooCommerce shop, then building an email list of your customers is something you should do.

When someone buys a product in your shop, WooCommerce captures their information for future purposes. As a shop owner, you can add your customers to a specific email list in your email marketing or newsletter software, such as MailChimp, Salesforce, Microsoft Dynamics 365, Drip, AWeber, Google Sheets, Kit (ConvertKit), MailerLite, Constant Contact, GetResponse, Sendy, Campaign Monitor, ActiveCampaign, Brevo (Sendinblue), Gist, Klaviyo, Sendlane, Mailster, Vertical Response, Mailjet, HubSpot, Ontraport, Moosend, MailPoet, Zoho CRM, Zoho Campaigns, Keap Max Classic (Infusionsoft), HighLevel, Omnisend, Flodesk, Beehiiv, Benchmark Email, SendFox, iContact, Mailgun, E-goi, SendGrid Email Marketing, Elastic Email, Encharge, weMail, FluentCRM, CleverReach, NewsMAN, Facebook custom audience..

You can generate more sales using an email list by sending them discounts, new offers, products, etc. This is a proven strategy to encourage customers to return to your store.

MailOptin integrates with WooCommerce, so you can automatically add your shop customers to your email list after their order is processed or completed. You can also give them the option to subscribe during checkout by using a newsletter subscription checkbox.

You can add WooCommerce customers (buyers or guests) to a specific contact list based on the products they purchase, assign tags, and map customer data to custom fields. Want to segment your customers based on their order from a specific product category or tag? We’ve got you covered.

Any Purchased WooCommerce Products

To subscribe users to your CRM and email marketing list regardless of the product they purchase, go to MailOptin >> Settings >> WooCommerce Integration.

Select your email marketing software (e.g., Mailchimp, AWeber, MailerLite, etc.) and the email list to add customers to.

If you don’t use an email marketing service, you can save your customers in WordPress by selecting “MailOptin Leads” as your integration. Learn more about MailOptin Leads.

You can also pass additional customer data about your customers, beyond their names and email addresses, by mapping their billing and shipping data to the corresponding custom fields in your email marketing software.

Tags can be assigned to them.

Once configured, save your settings.

Now, every WooCommerce customer, regardless of what they buy, will be automatically added to your email list.

Adding Customers Based on Specific WooCommerce Products

To add customers who purchase specific products to specific lists or assign particular tags to them, open the product edit page in WooCommerce.

Scroll to Product data metabox and open the MailOptin section to select your email marketing software, the list to add them to, map custom fields, and the tags to assign to them.

See also: Add WooCommerce Customers to email lists based on purchased products.

Purchase from Specific Product Categories

You can add buyers or customers who purchase products belonging to a category to a specific list or assign specific tags. Here’s how.

Go to WooCommerce >> Products >> Categories. Open the product category edit page you want to connect to MailOptin.

There you will find the option to Connect MailOptin as shown below.

Click the Connect button to reveal the setup modal, where you can set up the integration.

Click the Save Settings button when you’re done.

And don’t forget to click on the Update button to save your changes after the modal.

After saving the changes, the MailOptin connect button text will change to Connected.

Purchase from Specific Product Tags

Similar to Product categories, you can add buyers or customers who purchase products from a product tag to a specific email list.

Go to WooCommerce >> Products >> Tags. Open the edit page of the product tag you want to connect to MailOptin.

There you will find the option to Connect MailOptin as shown below.

Click the Connect button to reveal the setup modal, where you can set up the integration.

Click the Save Settings button when you’re done.

After saving the changes, the MailOptin connect button text will change to Connected.

Setting Up WooCommerce Newsletter Subscription Checkbox

By default, MailOptin automatically subscribes customers to your email list after every successful order. Follow the guide below to add an opt-in checkbox to the WooCommerce checkout and seek their permission before adding them to your email marketing list.

On WooCommerce Integration Settings in MailOptin, change the Subscribe Customers setting to “Ask for permission,” configure the optin checkbox label, and set the checkbox default, state, and the location of the opt-in on the WooCommerce checkout page.

Don’t forget to save your changes.

Conclusion

Integrating MailOptin with WooCommerce to add customers to your email marketing lists is an effective way to nurture relationships and increase repeat sales.

By following this guide, you can automatically add all customers or segment them based on specific products, categories, or tags. Plus, with an opt-in checkbox at checkout, you ensure that your subscribers have given explicit permission to receive your communications.

Get MailOptin today!