Adding LifterLMS Customers to Email Marketing Lists

Are you looking to add LifterLMS customers to your email marketing lists?

LifterLMS is a powerful learning management system for WordPress that makes it easy to create, sell, and protect engaging online courses and training-based membership websites.

A critical component of any successful online education platform is an effective email marketing strategy. An email list allows you to nurture relationships with your students, keep them informed about new courses or promotions, and ultimately increase engagement and revenue.

MailOptin makes it easy to build and manage your email list by automatically subscribing your students during user registration and enrollment to courses and memberships. You can also give your students the option to subscribe during checkout and registration. You can also subscribe customers and students to a specific contact list based on the courses and memberships they are enrolled in.

MailOptin integrates with a wide range of popular email marketing services, including MailChimp, Salesforce, Microsoft Dynamics 365, Drip, AWeber, Google Sheets, Kit (ConvertKit), MailerLite, Constant Contact, GetResponse, Sendy, Campaign Monitor, ActiveCampaign, Brevo (Sendinblue), Gist, Klaviyo, Sendlane, Mailster, Vertical Response, Mailjet, HubSpot, Ontraport, Moosend, MailPoet, Zoho CRM, Zoho Campaigns, Keap Max Classic (Infusionsoft), HighLevel, Omnisend, Flodesk, Beehiiv, Benchmark Email, SendFox, iContact, Mailgun, E-goi, SendGrid Email Marketing, Elastic Email, Encharge, weMail, FluentCRM, CleverReach, NewsMAN, Facebook custom audience..

In this guide, we’ll walk you through the steps to set up this powerful integration and begin building targeted email lists from your LifterLMS students.

Email List Subscription Based on Any Purchased Courses

Once both LifterLMS and MailOptin are active, you can now add all LifterLMS students and customers to a particular email list regardless of the courses they are enrolled in.

To do this, go to LifterLMS >> Settings >> Marketing >> MailOptin

Choose your email marketing software (e.g., Mailchimp, AWeber, MailerLite) and the email list to which you’ll add customers.

If you don’t use an email marketing service, you can save your customers in WordPress by selecting “MailOptin Leads” as your integration. Learn more about MailOptin Leads.

You can also pass additional data about your customer, beyond their name and email address, by mapping their profile details to the corresponding custom fields in your email marketing software.

Tags can also be assigned to them.

Finally, save your changes.

Enrollment in Specific LifterLMS Courses

To add customers and students enrolled in specific courses to specific email lists and assign specific tags, open the course edit page in LifterLMS.

Scroll to the MailOption sidebar metabox section. Select your email marketing software, the list to add them to, map custom fields, and the tags to assign to them.

When done, click Update to save the changes to your course.

Enrollment in Specific Memberships

To add customers and students subscribed to specific memberships to specific email lists and assign specific tags, open the membership edit page in LifterLMS.

Scroll to the MailOption sidebar metabox section. Select your email marketing software, the list to add them to, map custom fields, and the tags to assign to them.

After completing the setup, click Update to add all membership subscribers to the correct email list.

Adding an Opt-In Checkbox to the Registration and Checkout Forms

By default, MailOptin automatically subscribes users. For compliance and a better user experience, you can add an opt-in checkbox that allows customers to choose whether to join your email list.

To do this, go to LifterLMS >> Settings >> Marketing >> MailOptin.

Locate the Subscription Method setting and change it to “Ask for permission.”

Configure the label for the checkbox so that it clearly explains that the user is opting in to receive emails.

Set the checkbox to be unchecked by default, which is ideal for GDPR compliance and user consent.

When done, click on Save Changes to apply these new settings.

Here’s how it will look on the LifterLMS registration and checkout pages.

Conclusion

Integrating MailOptin with LifterLMS is a smart way to build and segment your email marketing list automatically. By capturing subscribers during registration and enrollment, and offering an opt-in option during checkout, you ensure that your marketing messages reach the right audience.

Whether you’re targeting all students or focusing on specific courses and memberships, this integration provides a simple and effective method to nurture customer relationships and drive sales.

Start using MailOptin today to transform your LifterLMS customers into a highly engaged audience, and watch your online courses and memberships thrive.